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Spice Hunter Case Study

by on Aug 05, 2011

  • 1,426 views

Recipe developed The Spice Hunter's first advertising effort in the company's 30 year history. The campaign included print, TV and web. Recipe worked with Academy Award winning animator, Joan Gratz, ...

Recipe developed The Spice Hunter's first advertising effort in the company's 30 year history. The campaign included print, TV and web. Recipe worked with Academy Award winning animator, Joan Gratz, to bring to life Spice Hunter's "your source for true flavor" positioning. The TV commercial raised brand awareness and garnered a Telly Award for it's creativity.

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