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Ready Set Oats Case Study

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Learn how Recipe marketing repositioned Ready Set Oats, a healthy all-natural oat cereal, for success

Learn how Recipe marketing repositioned Ready Set Oats, a healthy all-natural oat cereal, for success

Published in Business , Technology
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  • 1. © 2010 Recipe Marketing
  • 2. Ready Set Oats Case Study © 2012 Recipe Marketing
  • 3. Ready Set Oats Marketing ChallengeGranniola is a new companythat produces all-naturalgranola. Like all start ups,their biggest challenge was toposition and brand the productto gain distribution and buildawareness amongstconsumers. © 2012 Recipe Marketing
  • 4. Ready Set Oats Marketing StrategyTo position and brand Granniola,Recipe conducted a Brandbake,™our proprietary brand creationprocess. It was determined throughthis process to rename Granniolaand position it as an all-naturaltoasted oats cereal for activeadults. © 2012 Recipe Marketing
  • 5. Ready Set Oats Creative MixAs part of Granniola’sbranding, Recipe developed anew name, logo, tagline,flavor variety names, website,sales materials andpackaging. © 2012 Recipe Marketing
  • 6. Ready Set Oats Creative MixRecipe developed a sellsheet to gain distributionwith grocery stores andspecialty chains. © 2012 Recipe Marketing
  • 7. Ready Set Oats Creative MixRecipe developed a websitewith an online store toinduce trial, increasedistribution and gainawareness. © 2012 Recipe Marketing
  • 8. Ready Set Oats ResultsWithin the first six months,Ready Set Oats gaineddistribution at local grocerystores (Scolari’s andSpencer’s Fresh Markets).Most recently, they gainedplacement at Costco. © 2012 Recipe Marketing