Hungry Student Catering Case Study

Hungry Student Catering Marketing Challenge• Hungry Student Catering was a start-up company created by a Cal Poly student for her senior project. As a new start-up brand awareness was the key marketing challenge. © 2012 Recipe Marketing

Hungry Student Catering Creative Mix• Recipe developed the brands positioning, name, logo and tagline "motivated to serve". The design objective of the logo was to give this start-up an established yet collegiate feel. © 2012 Recipe Marketing

Hungry Student Catering Results• During the holidays, the height of the catering season, Hungry Student Catering was featured on the front page of the local paper. As a result, Hungry Student Catering experienced positive cash flow within its first year of business. © 2012 Recipe Marketing

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Hungry Student Catering Case Study

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