© 2010 Recipe Marketing
Hungry Student Catering      Case Study      © 2012 Recipe Marketing
Hungry Student Catering                        Marketing Challenge•   Hungry Student Catering    was a start-up company   ...
Hungry Student Catering                       Marketing Strategy•   To launch Hungry Student    Catering, Recipe developed...
Hungry Student Catering                            Creative Mix•   Recipe developed the brands    positioning, name, logo ...
Hungry Student Catering                         Creative Mix•   In addition, Recipe    developed a brochure and    webpage...
Hungry Student Catering Results•   During the holidays, the    height of the catering    season, Hungry Student    Caterin...
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Hungry Student Catering Case Study

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Hungry Student Catering Case Study

  1. 1. © 2010 Recipe Marketing
  2. 2. Hungry Student Catering Case Study © 2012 Recipe Marketing
  3. 3. Hungry Student Catering Marketing Challenge• Hungry Student Catering was a start-up company created by a Cal Poly student for her senior project. As a new start-up brand awareness was the key marketing challenge. © 2012 Recipe Marketing
  4. 4. Hungry Student Catering Marketing Strategy• To launch Hungry Student Catering, Recipe developed a word of mouth and public relations campaign. © 2012 Recipe Marketing
  5. 5. Hungry Student Catering Creative Mix• Recipe developed the brands positioning, name, logo and tagline "motivated to serve". The design objective of the logo was to give this start-up an established yet collegiate feel. © 2012 Recipe Marketing
  6. 6. Hungry Student Catering Creative Mix• In addition, Recipe developed a brochure and webpage for additional sales support. © 2012 Recipe Marketing
  7. 7. Hungry Student Catering Results• During the holidays, the height of the catering season, Hungry Student Catering was featured on the front page of the local paper. As a result, Hungry Student Catering experienced positive cash flow within its first year of business. © 2012 Recipe Marketing
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