Corner View Restaurant Case Study

  • 747 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
747
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. © 2010 Recipe Marketing
  • 2. © 2011 Recipe Marketing Corner View Restaurant Case Study
  • 3. © 2011 Recipe Marketing Corner View Restaurant Marketing Challenge
    • Corner View was a new restaurant to San Luis Obispo, CA. As such, they lacked brand recognition and faced stiff competition from other local restaurants and corporate chains with deep pockets.
  • 4. © 2011 Recipe Marketing Corner View Restaurant Marketing Strategy
    • Recipe position Corner View Restaurant and Bar as San Luis Obispo’s contemporary “Cheers” restaurant, a neighborhood place to come together for great food, drinks, friends and fun.
  • 5. © 2011 Recipe Marketing Corner View Restaurant Creative Mix
    • Recipe created a tagline, logo, and advertising campaign including print, radio, and TV.
  • 6. Corner View Restaurant Results © 2011 Recipe Marketing
    • Corner View enjoyed steady growth and a loyal customer base for over 7 years.