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Central Coast Food Tours Case Study
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Central Coast Food Tours Case Study

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Published in: Business, Travel

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  • 1. © 2010 Recipe Marketing
  • 2. © 2011 Recipe Marketing Central Coast Food Tours Case Study
  • 3. © 2011 Recipe Marketing Central Coast Food Tours Marketing Challenge
    • Central Coast Food Tours is a new company and faced all the challenges of a start-up, especially time and funding resources.
  • 4. © 2011 Recipe Marketing Central Coast Food Tours Marketing Strategy
    • Recipe conducted a Brandbang™ and positioned Central Coast Food Tours as a unique and entertaining way to experience the variety of foods of the Central Coast.
  • 5. Central Coast Food Tours Creative Mix © 2011 Recipe Marketing
    • Recipe developed a logo, tagline, rack card and YouTube video.
  • 6. Central Coast Food Tours Results © 2011 Recipe Marketing
    • With a strong and resonating brand, Central Coast Food Tours successfully launched, booking tours within their first week and gaining 200 YouTube visits.