Central Coast Food Tours Case Study

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Central Coast Food Tours Case Study

  1. 1. © 2010 Recipe Marketing
  2. 2. © 2011 Recipe Marketing Central Coast Food Tours Case Study
  3. 3. © 2011 Recipe Marketing Central Coast Food Tours Marketing Challenge <ul><li>Central Coast Food Tours is a new company and faced all the challenges of a start-up, especially time and funding resources. </li></ul>
  4. 4. © 2011 Recipe Marketing Central Coast Food Tours Marketing Strategy <ul><li>Recipe conducted a Brandbang™ and positioned Central Coast Food Tours as a unique and entertaining way to experience the variety of foods of the Central Coast. </li></ul>
  5. 5. Central Coast Food Tours Creative Mix © 2011 Recipe Marketing <ul><li>Recipe developed a logo, tagline, rack card and YouTube video. </li></ul>
  6. 6. Central Coast Food Tours Results © 2011 Recipe Marketing <ul><li>With a strong and resonating brand, Central Coast Food Tours successfully launched, booking tours within their first week and gaining 200 YouTube visits. </li></ul>

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