B.R.A.T. Diet is a new organic rehydration drink for kids based on the B.R.A.T. Diet consisting of bananas, rice, applesauce, and toast. The product was too cluttered getting lost on the shelf with packaging that didn’t clearly communicate its features and benefits.
Recipe simplified the B.R.A.T. packaging with a clearly defined logo, an easily understood list of features and benefits, and highlighted the pediatrician recommendation. Recipe developed a tagline communicating B.R.A.T.’s positioning as the “feel better drink.”