© 2011 Recipe Marketing
© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
<ul><li>What is a registered trademark? </li></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
<ul><li>What is a registered trademark? </li></ul><ul><ul><li>A symbol, word, or words that are distinctive, legally regis...
<ul><li>What is a registered trademark? </li></ul><ul><ul><li>A symbol, word, or words that are distinctive, legally regis...
<ul><li>What is a registered trademark? </li></ul><ul><ul><li>A symbol, word, or words that are distinctive, legally regis...
<ul><li>What is a registered trademark? </li></ul><ul><ul><li>A symbol, word, or words that are distinctive, legally regis...
<ul><li>What is a registered trademark? </li></ul><ul><ul><li>A symbol, word, or words that are distinctive, legally regis...
<ul><li>What is a registered trademark? </li></ul><ul><ul><li>A symbol, word, or words that are distinctive, legally regis...
<ul><li>What is a registered trademark? </li></ul><ul><ul><li>A symbol, word, or words that are distinctive, legally regis...
<ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></u...
<ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></u...
<ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></u...
<ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></u...
<ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></u...
<ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></u...
<ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></u...
<ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></u...
<ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></u...
<ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></u...
<ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></u...
<ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></u...
<ul><li>You’ve decided to do it yourself </li></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at  www.uspto.gov </li></ul><ul>...
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at  www.uspto.gov </li></ul><ul>...
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at  www.uspto.gov </li></ul><ul>...
<ul><li>The search shows 139 entries found </li></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
<ul><li>Click and research similar entries </li></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at  www.uspto.gov </li></ul><ul>...
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at  www.uspto.gov </li></ul><ul>...
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at  www.uspto.gov </li></ul><ul>...
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at  www.uspto.gov </li></ul><ul>...
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at  www.uspto.gov </li></ul><ul>...
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at  www.uspto.gov </li></ul><ul>...
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at  www.uspto.gov </li></ul><ul>...
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at  www.uspto.gov </li></ul><ul>...
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>What else should I know about? </li></ul>© 2011 Recipe Marketin...
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>What else should I know about? </li></ul><ul><ul><li>Fees are a...
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>What else should I know about? </li></ul><ul><li>What happens n...
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>What else should I know about? </li></ul><ul><li>What happens n...
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>What else should I know about? </li></ul><ul><li>What happens n...
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>What else should I know about? </li></ul><ul><li>What happens n...
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>What else should I know about? </li></ul><ul><li>What happens n...
<ul><li>You’ve decided to do it yourself </li></ul><ul><li>What else should I know about? </li></ul><ul><li>What happens n...
© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS “ If the thought of re-paying about $250 in fees, and l...
© 2011 Recipe Marketing www.recipemarketing.com
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Basic Ingredients of the Trademark Process

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What you need to know when trademarking your product.

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Basic Ingredients of the Trademark Process

  1. 1. © 2011 Recipe Marketing
  2. 2. © 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  3. 3. <ul><li>What is a registered trademark? </li></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  4. 4. <ul><li>What is a registered trademark? </li></ul><ul><ul><li>A symbol, word, or words that are distinctive, legally registered with the United States Patent and Trademark Office, and used by an individual or business organization to identify that the products with which the trademark appears originate from a unique source, and to distinguish its product(s) from others. </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  5. 5. <ul><li>What is a registered trademark? </li></ul><ul><ul><li>A symbol, word, or words that are distinctive, legally registered with the United States Patent and Trademark Office, and used by an individual or business organization to identify that the products with which the trademark appears originate from a unique source, and to distinguish its product(s) from others. </li></ul></ul><ul><ul><li>Do not confuse a registered trademark, a circle “R”, with a TM, circle “C” or a patent. </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  6. 6. <ul><li>What is a registered trademark? </li></ul><ul><ul><li>A symbol, word, or words that are distinctive, legally registered with the United States Patent and Trademark Office, and used by an individual or business organization to identify that the products with which the trademark appears originate from a unique source, and to distinguish its product(s) from others. </li></ul></ul><ul><ul><li>Do not confuse a registered trademark, a circle “R”, with a TM, circle “C” or a patent. </li></ul></ul><ul><ul><ul><li>A TM simply means a company claims that symbol as theirs, may legally register the mark, and intends on protecting their mark. </li></ul></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  7. 7. <ul><li>What is a registered trademark? </li></ul><ul><ul><li>A symbol, word, or words that are distinctive, legally registered with the United States Patent and Trademark Office, and used by an individual or business organization to identify that the products with which the trademark appears originate from a unique source, and to distinguish its product(s) from others. </li></ul></ul><ul><ul><li>Do not confuse a registered trademark, a circle “R”, with a TM, circle “C” or a patent. </li></ul></ul><ul><ul><ul><li>A TM simply means a company claims that symbol as theirs, may legally register the mark, and intends on protecting their mark. </li></ul></ul></ul><ul><ul><ul><li>A circle “R” means the mark is registered with the USPTO. </li></ul></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  8. 8. <ul><li>What is a registered trademark? </li></ul><ul><ul><li>A symbol, word, or words that are distinctive, legally registered with the United States Patent and Trademark Office, and used by an individual or business organization to identify that the products with which the trademark appears originate from a unique source, and to distinguish its product(s) from others. </li></ul></ul><ul><ul><li>Do not confuse a registered trademark, a circle “R”, with a TM, circle “C” or a patent. </li></ul></ul><ul><ul><ul><li>A TM simply means a company claims that symbol as theirs, may legally register the mark, and intends on protecting their mark. </li></ul></ul></ul><ul><ul><ul><li>A circle “R” means the mark is registered with the USPTO. </li></ul></ul></ul><ul><ul><ul><li>A service mark applies to services </li></ul></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  9. 9. <ul><li>What is a registered trademark? </li></ul><ul><ul><li>A symbol, word, or words that are distinctive, legally registered with the United States Patent and Trademark Office, and used by an individual or business organization to identify that the products with which the trademark appears originate from a unique source, and to distinguish its product(s) from others. </li></ul></ul><ul><ul><li>Do not confuse a registered trademark, a circle “R”, with a TM, circle “C” or a patent. </li></ul></ul><ul><ul><ul><li>A TM simply means a company claims that symbol as theirs, may legally register the mark, and intends on protecting their mark. </li></ul></ul></ul><ul><ul><ul><li>A circle “R” means the mark is registered with the USPTO. </li></ul></ul></ul><ul><ul><ul><li>A copyright applies to original work such as a screenplay, </li></ul></ul></ul><ul><ul><ul><li>or this powerpoint </li></ul></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  10. 10. <ul><li>What is a registered trademark? </li></ul><ul><ul><li>A symbol, word, or words that are distinctive, legally registered with the United States Patent and Trademark Office, and used by an individual or business organization to identify that the products with which the trademark appears originate from a unique source, and to distinguish its product(s) from others. </li></ul></ul><ul><ul><li>Do not confuse a registered trademark, a circle “R”, with a TM, circle “C” or a patent. </li></ul></ul><ul><ul><ul><li>A TM simply means a company claims that symbol as theirs, may legally register the mark, and intends on protecting their mark. </li></ul></ul></ul><ul><ul><ul><li>A circle “R” means the mark is registered with the USPTO. </li></ul></ul></ul><ul><ul><ul><li>A copyright applies to original work such as a screenplay, </li></ul></ul></ul><ul><ul><ul><li>or this powerpoint </li></ul></ul></ul><ul><ul><ul><li>A patent applies to an invention </li></ul></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  11. 11. <ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  12. 12. <ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></ul><ul><ul><li>Any company and/or it’s product(s) that are currently being used in commerce or are intended to be used in commerce, such as a Bob’s Cereal Co., and Bob’s Freedom Fruit Grain cereal. </li></ul></ul><ul><ul><li>Any sub-brands within a company that is offered for sale such as Bob’s Freedom Oats cereal. </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  13. 13. <ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></ul><ul><li>Why should I consider a trademark? </li></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  14. 14. <ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></ul><ul><li>Why should I consider a trademark? </li></ul><ul><ul><li>Registered trademarks protect your product from being copied by your competition. </li></ul></ul><ul><ul><li>Registered trademarks also lets everyone else know that you intend on protecting your intellectual property. </li></ul></ul><ul><ul><li>* During the trademark process, a product word/logo mark should use the “TM” mark, but cannot use the circle “R” mark. Once the process is complete and the trademark is fully registered, the TM mark switches to the circle “R” mark, indicating a registered trademark. </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  15. 15. <ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></ul><ul><li>Why should I consider a trademark? </li></ul><ul><li>What if I don’t trademark my brand or product? </li></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  16. 16. <ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></ul><ul><li>Why should I consider a trademark? </li></ul><ul><li>What if I don’t trademark my brand or product? </li></ul><ul><ul><li>You may not be able to stop a competitor from copying your product. </li></ul></ul><ul><ul><li>You can proceed with business as usual without this added level of protection. </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  17. 17. <ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></ul><ul><li>Why should I consider a trademark? </li></ul><ul><li>What if I don’t trademark my brand or product? </li></ul><ul><li>How do decide to trademark or not? </li></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  18. 18. <ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></ul><ul><li>Why should I consider a trademark? </li></ul><ul><li>What if I don’t trademark my brand or product? </li></ul><ul><li>How do decide to trademark or not? </li></ul><ul><ul><li>Contact a trademark attorney </li></ul></ul><ul><ul><ul><li>They can help you consider things like cost, follow up, logistics, levels of protection, exposure, enforcement, etc. </li></ul></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  19. 19. <ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></ul><ul><li>Why should I consider a trademark? </li></ul><ul><li>What if I don’t trademark my brand or product? </li></ul><ul><li>How do decide to trademark or not? </li></ul><ul><li>I’ve decided to trademark my product. Now what? </li></ul><ul><ul><li>You have two choices: </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  20. 20. <ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></ul><ul><li>Why should I consider a trademark? </li></ul><ul><li>What if I don’t trademark my brand or product? </li></ul><ul><li>How do decide to trademark or not? </li></ul><ul><li>I’ve decided to trademark my product. Now what? </li></ul><ul><ul><li>You have two choices: </li></ul></ul><ul><ul><ul><li>contact a trademark attorney </li></ul></ul></ul><ul><ul><ul><li>do it yourself </li></ul></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  21. 21. <ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></ul><ul><li>Why should I consider a trademark? </li></ul><ul><li>What if I don’t trademark my brand or product? </li></ul><ul><li>How do decide to trademark or not? </li></ul><ul><li>I’ve decided to trademark my product. Now what? </li></ul><ul><ul><li>You have two choices: </li></ul></ul><ul><ul><ul><li>contact a trademark attorney- GOOD CHOICE! </li></ul></ul></ul><ul><ul><ul><li>do it yourself </li></ul></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  22. 22. <ul><li>What is a registered trademark? </li></ul><ul><li>What types of products or brands should be trademarked? </li></ul><ul><li>Why should I consider a trademark? </li></ul><ul><li>What if I don’t trademark my brand or product? </li></ul><ul><li>How do decide to trademark or not? </li></ul><ul><li>I’ve decided to trademark my product. Now what? </li></ul><ul><ul><li>You have two choices: </li></ul></ul><ul><ul><ul><li>contact a trademark attorney </li></ul></ul></ul><ul><ul><ul><li>do it yourself- you’re not afraid of government paperwork </li></ul></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  23. 23. <ul><li>You’ve decided to do it yourself </li></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  24. 24. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at www.uspto.gov </li></ul><ul><ul><li>(United States Patent and Trademark Office) </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  25. 25. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at www.uspto.gov </li></ul><ul><li>Step Two: Perform a basic search for conflicts of usage </li></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  26. 26. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at www.uspto.gov </li></ul><ul><li>Step Two: Perform a basic search for conflicts of usage </li></ul><ul><ul><li>Let’s say you search FARMERS MARKET </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  27. 27. <ul><li>The search shows 139 entries found </li></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  28. 28. <ul><li>Click and research similar entries </li></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  29. 29. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at www.uspto.gov </li></ul><ul><li>Step Two: Perform a basic search for conflicts of usage </li></ul><ul><ul><li>Let’s say you searched Farmers Market The search shows 139 entries - study them all. </li></ul></ul><ul><ul><li>If you find a potential conflict, you need to overcome possible objections, rethink your mark, or contact a trademark attorney. </li></ul></ul>© 2011 Recipe Marketing BASIC GREDIENTS of the TRADEMARK PROCESS
  30. 30. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at www.uspto.gov </li></ul><ul><li>Step Two: Perform a basic search for conflicts of usage </li></ul><ul><ul><li>If nothing comes up, proceed to next step. </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  31. 31. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at www.uspto.gov </li></ul><ul><li>Step Two: Perform a basic search for conflicts of usage </li></ul><ul><li>Step Three: Begin the process of filing forms. Go to www.uspto.gov TEAS (Trademark Electronic Application System) </li></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  32. 32. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at www.uspto.gov </li></ul><ul><li>Step Two: Perform a basic search for conflicts of usage </li></ul><ul><li>Step Three: Begin the process of filing forms. Go to www.uspto.gov TEAS (Trademark Electronic Application System) </li></ul><ul><ul><li>It is a 27-page .pdf document. This is about the process, and not about how to fill out the application. Take it step by step. Any questions, contact a trademark attorney. There is a substantial time commitment involved, and some find hiring a trademark attorney to be a better use of their time and money. </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  33. 33. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at www.uspto.gov </li></ul><ul><li>Step Two: Perform a basic search for conflicts of usage </li></ul><ul><li>Step Three: Begin the process of filing forms. Go to www.uspto.gov TEAS (Trademark Electronic Application System) </li></ul><ul><li>Step Four: Determine your type of mark </li></ul><ul><ul><li>standard character mark or a design mark </li></ul></ul><ul><ul><ul><li>www.uspto.gov/trademarks/basics/index.jsp </li></ul></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  34. 34. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at www.uspto.gov </li></ul><ul><li>Step Two: Perform a basic search for conflicts of usage </li></ul><ul><li>Step Three: Begin the process of filing forms. Go to www.uspto.gov TEAS (Trademark Electronic Application System) </li></ul><ul><li>Step Four: Determine your type of mark </li></ul><ul><li>Step Five: Identify your class of goods </li></ul><ul><ul><li>Classes are like product categories, like; staple foods, agriculture products, beverages, wine and spirits, etc. </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  35. 35. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at www.uspto.gov </li></ul><ul><li>Step Two: Perform a basic search for conflicts of usage </li></ul><ul><li>Step Three: Begin the process of filing forms. Go to www.uspto.gov TEAS (Trademark Electronic Application System) </li></ul><ul><li>Step Four: Determine your type of mark </li></ul><ul><li>Step Five: Identify your class of goods </li></ul><ul><li>Step Six: Select the proper “basis for filing” </li></ul><ul><ul><li>Most U.S. applicants base their application on either their current use of the mark in commerce or on their intent to use the mark in commerce in the future.   </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  36. 36. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>Step One: Research all you can at www.uspto.gov </li></ul><ul><li>Step Two: Perform a basic search for conflicts of usage </li></ul><ul><li>Step Three: Begin the process of filing forms. Go to www.uspto.gov TEAS (Trademark Electronic Application System) </li></ul><ul><li>Step Four: Determine your type of mark </li></ul><ul><li>Step Five: Identify your class of goods </li></ul><ul><li>Step Six: Select the proper “basis for filing” </li></ul><ul><li>Step Seven: Monitor the status of application   </li></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  37. 37. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>What else should I know about? </li></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  38. 38. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>What else should I know about? </li></ul><ul><ul><li>Fees are about $275 to $325 per filing class </li></ul></ul><ul><ul><li>Expect to spend about 20-30 hour on the process </li></ul></ul><ul><ul><li>Do not miss a deadline, or fill out a form incorrectly </li></ul></ul><ul><ul><li>There are NO REFUNDS to the process </li></ul></ul><ul><ul><li>There are strict time limits to filing forms </li></ul></ul><ul><ul><li>The entire process can take up to 12 months </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  39. 39. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>What else should I know about? </li></ul><ul><li>What happens next? </li></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  40. 40. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>What else should I know about? </li></ul><ul><li>What happens next? </li></ul><ul><ul><li>USPTO reviews your application. If you have met the filing requirements, an application serial number is assigned and the application is forwarded to an examining attorney. </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  41. 41. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>What else should I know about? </li></ul><ul><li>What happens next? </li></ul><ul><ul><li>USPTO reviews your application. If you have met the filing requirements, an application serial number is assigned and the application is forwarded to an examining attorney. </li></ul></ul><ul><ul><li>If there are no objections, or objections are overcome, the office publishes your word mark. If no opposition is filed, the application enters the next stage of the registration process.  </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  42. 42. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>What else should I know about? </li></ul><ul><li>What happens next? </li></ul><ul><ul><li>USPTO reviews your application. If you have met the filing requirements, an application serial number is assigned and the application is forwarded to an examining attorney. </li></ul></ul><ul><ul><li>If there are no objections, or objections are overcome, the office publishes your word mark. If no opposition is filed, the application enters the next stage of the registration process.  </li></ul></ul><ul><ul><li>A Notice of Allowance is issued (another fee and form). </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  43. 43. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>What else should I know about? </li></ul><ul><li>What happens next? </li></ul><ul><ul><li>USPTO reviews your application. If you have met the filing requirements, an application serial number is assigned and the application is forwarded to an examining attorney. </li></ul></ul><ul><ul><li>If there are no objections, or objections are overcome, the office publishes your word mark. If no opposition is filed, the application enters the next stage of the registration process.  </li></ul></ul><ul><ul><li>A Notice of Allowance is issued (another fee and form). </li></ul></ul><ul><ul><li>You have 6 months to use the mark in commerce and file a Statement of Use. </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  44. 44. <ul><li>You’ve decided to do it yourself </li></ul><ul><li>What else should I know about? </li></ul><ul><li>What happens next? </li></ul><ul><ul><li>USPTO reviews your application. If you have met the filing requirements, an application serial number is assigned and the application is forwarded to an examining attorney.  </li></ul></ul><ul><ul><li>If there are no objections, or objections are overcome, the office publishes your word mark. If no opposition is filed, the application enters the next stage of the registration process.  </li></ul></ul><ul><ul><li>A Notice of Allowance is issued </li></ul></ul><ul><ul><li>You have 6 months to use the mark in commerce and file a Statement of Use </li></ul></ul><ul><ul><li>Registration Certificate is issued. Congratulations. </li></ul></ul>© 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS
  45. 45. © 2011 Recipe Marketing BASIC INGREDIENTS of the TRADEMARK PROCESS “ If the thought of re-paying about $250 in fees, and losing a few months time for the chance that you can get it right yourself is better than the cost of hiring a corporate attorney then go for it. We hired an attorney.” – Sheree Brekke, founder, Chia Stuff, Inc.
  46. 46. © 2011 Recipe Marketing www.recipemarketing.com
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