Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01

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Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01

  1. 1. The Science ofFacebook Marketing By Dan Zarrella Social Media Scientist @DanZarrella
  2. 2. vs
  3. 3. #FBSci#FBSciBe kind and share!
  4. 4. Unicorns andRainbows
  5. 5. Ideas do notspread becausethey are “good.”
  6. 6. #FBSci“We’re on the cusp of a new way ofdoing social science. Ourpredecessors could only dream ofthe kind of data we now have.”-Nicholas Christakis
  7. 7. Gossip andgrooming
  8. 8. #FBSciTakeaway:Facilitate existingrelationships.Via @DanZarrella
  9. 9. Profiles
  10. 10. #FBSciTakeaway:People haveprofiles, brandshave pages.Via @DanZarrella
  11. 11. AmbientAwareness
  12. 12. Performance
  13. 13. #FBSciTakeaway:Help your userslook cool.Via @DanZarrella
  14. 14. Facebook Profile Activity by Age
  15. 15. Women Are Talked to More
  16. 16. More Men Say They’re Single
  17. 17. Women Describe Themselves More
  18. 18. #FBSciTakeaway:Know youraudience.Via @DanZarrella
  19. 19. Pages
  20. 20. ExposureAwarenessMotivation
  21. 21. Buzzwords in Facebook Pages
  22. 22. #FBSciTakeaway:Stay away frombuzzwords.Via @DanZarrella
  23. 23. Facebookers “Like” Food
  24. 24. Most “Liked” Page Types
  25. 25. Least “Liked” Page Types
  26. 26. Takeaway:Be entertaining.Via @DanZarrella
  27. 27. Social proof
  28. 28. #FBSci“We view a behavior as more correct…to the degree that we see othersperforming it”-Robert Cialdini
  29. 29. Sharing
  30. 30. #FBSciTakeaway:Emphasize socialproof.Via @DanZarrella
  31. 31. Video Sharing
  32. 32. #FBSciTakeaway:Videos do better onFacebook thanTwitter.Via @DanZarrella
  33. 33. Digits
  34. 34. Linguistic Content
  35. 35. #FBSciTakeaway:On Facebook,sex and positivitysells.Via @DanZarrella
  36. 36. Readability
  37. 37. Part of Speech
  38. 38. #FBSciTakeaway:Write simply andPlainly forFacebook.Via @DanZarrella
  39. 39. Day of Week
  40. 40. #FBSciTakeaway:Weekends are moreFacebook sharingfriendly.Via @DanZarrella
  41. 41. Most Shareable Words
  42. 42. #FBSciGossip is just newsrunning ahead of itself in ared satin dress.-Liz Smith
  43. 43. Least Shareable Words
  44. 44. Meta Mentions
  45. 45. #FBSciTakeaway:Thinkmainstream.Via @DanZarrella
  46. 46. http://www.hubspot.com/free-trial
  47. 47. Dan Zarrella@DanZarrella

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