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Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01
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Scienceoffacebookzarrellahubspotwebinar 100630104521-phpapp01

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  • 1. The Science ofFacebook Marketing By Dan Zarrella Social Media Scientist @DanZarrella
  • 2. vs
  • 3. #FBSci#FBSciBe kind and share!
  • 4. Unicorns andRainbows
  • 5. Ideas do notspread becausethey are “good.”
  • 6. #FBSci“We’re on the cusp of a new way ofdoing social science. Ourpredecessors could only dream ofthe kind of data we now have.”-Nicholas Christakis
  • 7. Gossip andgrooming
  • 8. #FBSciTakeaway:Facilitate existingrelationships.Via @DanZarrella
  • 9. Profiles
  • 10. #FBSciTakeaway:People haveprofiles, brandshave pages.Via @DanZarrella
  • 11. AmbientAwareness
  • 12. Performance
  • 13. #FBSciTakeaway:Help your userslook cool.Via @DanZarrella
  • 14. Facebook Profile Activity by Age
  • 15. Women Are Talked to More
  • 16. More Men Say They’re Single
  • 17. Women Describe Themselves More
  • 18. #FBSciTakeaway:Know youraudience.Via @DanZarrella
  • 19. Pages
  • 20. ExposureAwarenessMotivation
  • 21. Buzzwords in Facebook Pages
  • 22. #FBSciTakeaway:Stay away frombuzzwords.Via @DanZarrella
  • 23. Facebookers “Like” Food
  • 24. Most “Liked” Page Types
  • 25. Least “Liked” Page Types
  • 26. Takeaway:Be entertaining.Via @DanZarrella
  • 27. Social proof
  • 28. #FBSci“We view a behavior as more correct…to the degree that we see othersperforming it”-Robert Cialdini
  • 29. Sharing
  • 30. #FBSciTakeaway:Emphasize socialproof.Via @DanZarrella
  • 31. Video Sharing
  • 32. #FBSciTakeaway:Videos do better onFacebook thanTwitter.Via @DanZarrella
  • 33. Digits
  • 34. Linguistic Content
  • 35. #FBSciTakeaway:On Facebook,sex and positivitysells.Via @DanZarrella
  • 36. Readability
  • 37. Part of Speech
  • 38. #FBSciTakeaway:Write simply andPlainly forFacebook.Via @DanZarrella
  • 39. Day of Week
  • 40. #FBSciTakeaway:Weekends are moreFacebook sharingfriendly.Via @DanZarrella
  • 41. Most Shareable Words
  • 42. #FBSciGossip is just newsrunning ahead of itself in ared satin dress.-Liz Smith
  • 43. Least Shareable Words
  • 44. Meta Mentions
  • 45. #FBSciTakeaway:Thinkmainstream.Via @DanZarrella
  • 46. http://www.hubspot.com/free-trial
  • 47. Dan Zarrella@DanZarrella

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