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Usability & Usability Testing


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AWDP Session 4

AWDP Session 4

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  • 1. Web Usability &Usability Testing
    Elaine Brennan
  • 2. Web Usability?
    First law of web usability:
    ‘Don’t make me think!’
    Steve Krug
  • 3. Consistent identity
    logo or site ID
  • 4. Navigation
  • 5. Types of pages
    the homepage
    pathway pages
    information pages
  • 6. The homepage
    • identify the site
    • 7. set tone and personality
    • 8. make clear what the site is about
    • 9. help people start tasks immediately
    • 10. direct them efficiently to what they want
  • Pathway pages
    get people to what they’re looking for
    like a table of contents
    create a smooth path which doesn’t:
    make people think
    have to use the Back button
    most people choose the first plausible looking option: satisficing
  • 11. Information pages
    destination pages
    where users scan and get their information
  • 12. Page layout
    clear visual hierarchy
    break pages into clearly defined areas
    make it obvious what’s clickable
    keep down the noise
  • 13. Usability testing
    Usability testing helps you find out how well your website is working.
  • 14. Doing a usability test
    You carry out a usability test by:
    watching and listening as one user at a time
    responds to your site
    tries to find specific information
    tries to accomplish specific tasks with the website
    recording the results
    discussing results with your web team
    making changes accordingly
    testing again!
  • 15. What Steve Krug knows:
    If you want a great site, you’ve got to test.
    Testing one user is 100 percent better than testing none.
    Testing one user early in the project is better than testing 50 near the end.
    The importance of recruiting representative users is overrated.
    The point of testing is not to prove or disprove something. It’s to inform your judgement.
    Testing is an iterative process.
    Nothing beats a live audience reaction.
  • 16. How many users to test?
    Krug advises 3 or 4 will pick up nearly all of the most significant problems
  • 17. Who to recruit?
    ‘it doesn’t much matter who you test’ as:
    We’re all beginners under the skin.
    It’s usually not a good idea to design a site so that only our target audience can use it.
    Experts are rarely insulted by something that is clear enough for beginners.
  • 18.  Where and how to test?
  • 19. Who, what, when?
     Who should do the testing?
    Who should observe?
    What do you test, and when?
  • 20. Types of live-site test
    ‘Get it’ testing
    Key task testing
  • 21. Let’s usability test!
    Let’s have a go at doing a quick set of ‘Get it’ tests