March 12, 2012Jennifer DewittRebranded media
Thanks to            ORLANDO
SparkleLike AUnicorn
OnlinereputationmanagementforDesigners +Entrepreneurs
Let’s Talk about me Cashier Library Assistant     Camp Director Student               Public Speaker Dishwasher           ...
Warm up Exercise
Warm up Exercise              one minute   Talk about an experience that    Changed your life forever            Switch + ...
You areShapedByexperience
Surviving A robberyFalling in loveLosing a friendEating an endangered animalbeing powerlessTraveling the worldChanging you...
An idea is born
Theunicorntheory
You are a unique creature
DUH. It’sScientific.
You are a unique creatureYour experiences are like nobodyelse’s
You are a unique creatureYour experiences are like nobodyelse’sYou can do anything (in your ownway)
YOUR WORKHERE
You are a unique creatureYour experiences are like nobodyelse’sYou can do anything (in your ownway)you need to protect you...
How TheUnicornTheory works
It’sNotmagic
Online reputationmanagement          YOU
proactive not reactive
reactive
proactive
Make a plan
What will your audiencedo?What will you offer?What story will you tell?
Good content isking
proactive not reactiveKnow where to spend your time
BLOG
Invest in your ownreal estate
basics         500 words or less         Anchor text for         Photos & Videos         Relevant & Useful         Tap int...
Social         Etc.
Questions
proactive not reactiveKnow where to spend your timeUse tools that work for you
Dashboard tools
Dashboard tools
proactive not reactiveKnow where to spend your timeUse tools that work for youShare & Protect
share Yourself
Notes onProtection      Google Yourself      regularly
Notes onprotection      Google Yourself      regularly      Search for your work +      products
Let’s discuss
RebrandedMediaNew media education for the masses        Rebrandedmedia.com
Online Reputation Management for Designers & Entrepreneurs
Online Reputation Management for Designers & Entrepreneurs
Online Reputation Management for Designers & Entrepreneurs
Online Reputation Management for Designers & Entrepreneurs
Online Reputation Management for Designers & Entrepreneurs
Online Reputation Management for Designers & Entrepreneurs
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Online Reputation Management for Designers & Entrepreneurs

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  • http://blog.chron.com/fanblogtexans/2011/09/remembering-september-11-2001-ten-years-later/
  • Image courtesy of Flickr Creative Commons – Brenda Starr
  • Image credit: http://create-with-joy.com
  • Image credit: Three Ships Media - http://www.threeshipsmedia.com/social-media-and-donuts/
  • Flickr Creative Commons Attribution License: Rob Boudon
  • Online Reputation Management for Designers & Entrepreneurs

    1. 1. March 12, 2012Jennifer DewittRebranded media
    2. 2. Thanks to ORLANDO
    3. 3. SparkleLike AUnicorn
    4. 4. OnlinereputationmanagementforDesigners +Entrepreneurs
    5. 5. Let’s Talk about me Cashier Library Assistant Camp Director Student Public Speaker Dishwasher Writer Head Baker Education Director Cable Runner Event planner Volunteer Manager Network Specialist Marketing coordinator Web designer Content Manager Corporate Trainer Social Media Strategist Computer Technician Internet Marketer High School Teacher Housepainter Community Educator Business Owner Technical editor AIGA Board Member
    6. 6. Warm up Exercise
    7. 7. Warm up Exercise one minute Talk about an experience that Changed your life forever Switch + Report
    8. 8. You areShapedByexperience
    9. 9. Surviving A robberyFalling in loveLosing a friendEating an endangered animalbeing powerlessTraveling the worldChanging your pathGetting unmarriedLeading a team to victory…ordefeat
    10. 10. An idea is born
    11. 11. Theunicorntheory
    12. 12. You are a unique creature
    13. 13. DUH. It’sScientific.
    14. 14. You are a unique creatureYour experiences are like nobodyelse’s
    15. 15. You are a unique creatureYour experiences are like nobodyelse’sYou can do anything (in your ownway)
    16. 16. YOUR WORKHERE
    17. 17. You are a unique creatureYour experiences are like nobodyelse’sYou can do anything (in your ownway)you need to protect yourself inorder to survive
    18. 18. How TheUnicornTheory works
    19. 19. It’sNotmagic
    20. 20. Online reputationmanagement YOU
    21. 21. proactive not reactive
    22. 22. reactive
    23. 23. proactive
    24. 24. Make a plan
    25. 25. What will your audiencedo?What will you offer?What story will you tell?
    26. 26. Good content isking
    27. 27. proactive not reactiveKnow where to spend your time
    28. 28. BLOG
    29. 29. Invest in your ownreal estate
    30. 30. basics 500 words or less Anchor text for Photos & Videos Relevant & Useful Tap into passion Remember the story Respond Sharing tools
    31. 31. Social Etc.
    32. 32. Questions
    33. 33. proactive not reactiveKnow where to spend your timeUse tools that work for you
    34. 34. Dashboard tools
    35. 35. Dashboard tools
    36. 36. proactive not reactiveKnow where to spend your timeUse tools that work for youShare & Protect
    37. 37. share Yourself
    38. 38. Notes onProtection Google Yourself regularly
    39. 39. Notes onprotection Google Yourself regularly Search for your work + products
    40. 40. Let’s discuss
    41. 41. RebrandedMediaNew media education for the masses Rebrandedmedia.com
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