Defy	  Gravity	  	  	  Innovave	  Approaches	  to	  Fuel	        Social	  Media	  Engagement	  
 	     	     	     	     	     	     	  	  
A	  List	  of	  “Social	  Media	  Challenges”	      Ge;ng	  subscribers	  to	  your	  blog	      Ge;ng	  traffic	  to	  yo...
The	  Way	  We’ve	  Always	  Done	  It	  	  
Enter	  Social	  Media	  
The	  Opportunity	                     Empowered	                       Teams	                         Power	             ...
Key	  Gravity	  ShiWs	  Product	  Paradigm	  	                          Engagement	  Paradigm	  Illusion	  of	  Brand	  Co...
Empowerment	  
Community	  Engagement	  
My	  Buyers	  Aren’t	  on	  Social	  Media	  
Integrated	  &	  InteracDve	  
Simple	  yet	  Powerful	  
Defying	  Gravity	  
Ask	  Yourself	  How	  can	  I:	  	   Ditch	  my	  Gravity	  thinking?	  	       •  Value,	  Markets,	  Process,	  Produc...
 Innovative Approaches to Power Social Media Engagement
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Innovative Approaches to Power Social Media Engagement

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www.rebelbrown.com Social Media Masters presentation. Rebel discusses the Gravity inherent in our current social media approaches - and how to ditch that gravity to harness the REAL social media opportunity - profitable revenue!

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Innovative Approaches to Power Social Media Engagement

  1. 1. Defy  Gravity      Innovave  Approaches  to  Fuel   Social  Media  Engagement  
  2. 2.                  
  3. 3. A  List  of  “Social  Media  Challenges”    Ge;ng  subscribers  to  your  blog    Ge;ng  traffic  to  your  website,  blog  or  Facebook  page    CreaDng    good  quality  online  videos    How  to  create  the  best  type  of  Facebook  page  or  set  up  a  blog    Choosing  the  right  social  media  channels  to  use    How  best  to  use  and  opDmize  the  social  media  plaIorms  such  as  LinkedIn   and  YouTube    Ge;ng  followers  or  friends  on  TwiMer  or  Facebook    How  to  use  social  media  markeDng  to  get  great  PR  for  my  company    CreaDng  posiDve  noise  and  Buzz  about  your  brand  on  social  media    Managing  your  Dme  and  producDvity    CreaDng  content    Finding  high  quality  social  media  markeDng  training  and  resources    Coming  up  with  creaDve  ideas  for  your  social  media  markeDng  campaigns    How  to  get  “Followers”  for  FB,  TwiMer,  G+  and  LinkedIn   Are  you  Kidding  Me?    
  4. 4. The  Way  We’ve  Always  Done  It    
  5. 5. Enter  Social  Media  
  6. 6. The  Opportunity   Empowered   Teams   Power   Posi)on   Ongoing   InteracDve   ConversaDons  CommuniDes   True  Value     &   Exper)se   Dynamic   Content  and  EducaDon  
  7. 7. Key  Gravity  ShiWs  Product  Paradigm     Engagement  Paradigm  Illusion  of  Brand  Control     Let  ‘er  Go!    Sta)c  Message/Content   Dynamic,  Evolving  SM,  a  Marke)ng  Channel   An  Interac)ve  Community  Tac)cal  Metrics   Metrics  That  MaKer  
  8. 8. Empowerment  
  9. 9. Community  Engagement  
  10. 10. My  Buyers  Aren’t  on  Social  Media  
  11. 11. Integrated  &  InteracDve  
  12. 12. Simple  yet  Powerful  
  13. 13. Defying  Gravity  
  14. 14. Ask  Yourself  How  can  I:     Ditch  my  Gravity  thinking?     •  Value,  Markets,  Process,  Product-­‐focus   ShiP  my  Marke)ng  think  (and  process)?   Trust  and  empower  my  people?   Create  a  KickTail  community  of  communicators?     What  are  the  First  Steps?  

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