UW Journalism School Website Proposal

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UW Journalism School Website Proposal

  1. 1. Journalism Website   Nathan Hull :: Rebekah Peterson :: Sarah Funk University of Washington 
  2. 2. Agenda <ul><ul><li>Goals & Objectives </li></ul></ul><ul><ul><li>Competitive Analysis </li></ul></ul><ul><ul><li>Audience Overview </li></ul></ul><ul><ul><li>Personas </li></ul></ul><ul><ul><li>Site Map </li></ul></ul><ul><ul><li>Technical Specifications </li></ul></ul><ul><ul><li>Wireframes </li></ul></ul><ul><ul><li>Conclusion </li></ul></ul>
  3. 3. Goals & Objectives <ul><li>Goals for the Website: </li></ul><ul><ul><li>Well organized </li></ul></ul><ul><ul><li>Visually compelling and professional </li></ul></ul><ul><ul><li>Offers competitive advantages </li></ul></ul><ul><ul><li>Essential tool  </li></ul></ul><ul><li>Success Factors: </li></ul><ul><ul><li>Complete, clear project deliverables </li></ul></ul><ul><ul><li>Communicate what is unique </li></ul></ul><ul><ul><li>Evidence to back up conclusions </li></ul></ul>
  4. 4. Agenda <ul><ul><li>Goals & Objectives </li></ul></ul><ul><ul><li>Competitive Analysis </li></ul></ul><ul><ul><li>Audience Overview </li></ul></ul><ul><ul><li>Personas </li></ul></ul><ul><ul><li>Site Map </li></ul></ul><ul><ul><li>Wireframes </li></ul></ul><ul><ul><li>Technical Specifications </li></ul></ul><ul><ul><li>Conclusion </li></ul></ul>
  5. 5. Competitive Analysis <ul><ul><li>Washington State University </li></ul></ul><ul><ul><li>University of Minnesota </li></ul></ul><ul><ul><li>University of Texas </li></ul></ul><ul><ul><li>Northwestern </li></ul></ul><ul><ul><li>University of Missouri </li></ul></ul><ul><ul><li>University  of Wisconsin-Madison </li></ul></ul><ul><ul><li>University of Georgia </li></ul></ul>
  6. 6. Agenda <ul><ul><li>Goals & Objectives </li></ul></ul><ul><ul><li>Competitive Analysis </li></ul></ul><ul><ul><li>Audience Overview </li></ul></ul><ul><ul><li>Personas </li></ul></ul><ul><ul><li>Site Map </li></ul></ul><ul><ul><li>Wireframes </li></ul></ul><ul><ul><li>Technical Specifications </li></ul></ul><ul><ul><li>Conclusion </li></ul></ul>
  7. 7. Audience Overview
  8. 8. Agenda <ul><ul><li>Goals & Objectives </li></ul></ul><ul><ul><li>Competitive Analysis </li></ul></ul><ul><ul><li>Audience Overview </li></ul></ul><ul><ul><li>Personas </li></ul></ul><ul><ul><li>Site Map </li></ul></ul><ul><ul><li>Wireframes </li></ul></ul><ul><ul><li>Technical Specifications </li></ul></ul><ul><ul><li>Conclusion </li></ul></ul>
  9. 9. Ashlee Flint <ul><ul><li>Current UW Journalism student. </li></ul></ul><ul><ul><li>53% are female </li></ul></ul><ul><ul><li>53% career in journalism </li></ul></ul><ul><ul><li>68% age 18 or younger </li></ul></ul><ul><ul><li>70% career at newspaper or magazine </li></ul></ul><ul><li>  </li></ul>
  10. 10. Grayson Warner <ul><ul><li>Current UW student Prospective Journalism major </li></ul></ul><ul><ul><li>71% grew up in WA </li></ul></ul><ul><ul><li>32% use Com website </li></ul></ul><ul><li>1 X per week </li></ul><ul><ul><li>68% participate in writing and editing outside of classroom </li></ul></ul>
  11. 11. Mark Bailey <ul><ul><li>UW Journalism Faculty </li></ul></ul><ul><ul><li>84% faculty visit Com website 1x per week </li></ul></ul><ul><ul><li>67% refer 1-3 student to Com website per quarter </li></ul></ul><ul><ul><li>Would like to see on the journalism site.. . </li></ul></ul>
  12. 12. Other Personas <ul><ul><li>Based on: </li></ul></ul><ul><ul><ul><li>Interview </li></ul></ul></ul><ul><ul><ul><li>Survey </li></ul></ul></ul><ul><ul><ul><li>Competitive analysis </li></ul></ul></ul>
  13. 13. Agenda <ul><ul><li>Goals & Objectives </li></ul></ul><ul><ul><li>Competitive Analysis </li></ul></ul><ul><ul><li>Audience Overview </li></ul></ul><ul><ul><li>Personas </li></ul></ul><ul><ul><li>Site Map </li></ul></ul><ul><ul><li>Wireframes </li></ul></ul><ul><ul><li>Technical Specifications </li></ul></ul><ul><ul><li>Conclusion </li></ul></ul>
  14. 14. Site Map
  15. 19. Agenda <ul><ul><li>Goals & Objectives </li></ul></ul><ul><ul><li>Competitive Analysis </li></ul></ul><ul><ul><li>Audience Overview </li></ul></ul><ul><ul><li>Personas </li></ul></ul><ul><ul><li>Site Map </li></ul></ul><ul><ul><li>Wireframes </li></ul></ul><ul><ul><li>Technical Specifications </li></ul></ul><ul><ul><li>Conclusion </li></ul></ul>
  16. 20. <ul><ul><li>Simplicity </li></ul></ul><ul><ul><li>Special features </li></ul></ul><ul><ul><li>Usability </li></ul></ul><ul><ul><li>Clean aesthetics </li></ul></ul><ul><ul><li>Prominent branding </li></ul></ul>Layout Comparison
  17. 21. Homepage Wireframe
  18. 22. Secondary Wireframe
  19. 23. Agenda <ul><ul><li>Goals & Objectives </li></ul></ul><ul><ul><li>Competitive Analysis </li></ul></ul><ul><ul><li>Audience Overview </li></ul></ul><ul><ul><li>Personas </li></ul></ul><ul><ul><li>Site Map </li></ul></ul><ul><ul><li>Wireframes </li></ul></ul><ul><ul><li>Technical Specifications </li></ul></ul><ul><ul><li>Conclusion </li></ul></ul>
  20. 24. Technical Specifications <ul><ul><li>1024 X 768 Liquid Layout </li></ul></ul><ul><ul><li>IE, Firefox, Netscape </li></ul></ul><ul><ul><li>PC and Mac </li></ul></ul><ul><ul><li>Cable and DSL </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Alt text </li></ul></ul><ul><ul><li>Increase text size </li></ul></ul><ul><ul><li>Contrast </li></ul></ul><ul><ul><li>Text in em spaces </li></ul></ul>
  21. 25. Agenda <ul><ul><li>Goals & Objectives </li></ul></ul><ul><ul><li>Competitive Analysis </li></ul></ul><ul><ul><li>Audience Overview </li></ul></ul><ul><ul><li>Personas </li></ul></ul><ul><ul><li>Site Map </li></ul></ul><ul><ul><li>Wireframes </li></ul></ul><ul><ul><li>Technical Specifications </li></ul></ul><ul><ul><li>Conclusion </li></ul></ul>
  22. 26. Conclusion      &quot;By combining research, surveys, competitive analysis and — most importantly — careful consideration of the needs of those who will use the Journalism website, we have provided you with the best tools for building a website that will meet and exceed the requirements of the department.&quot;

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