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Website Basics:  How to Get Your Business Online and Promote It (LMT Presentation 7-2010)
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Website Basics: How to Get Your Business Online and Promote It (LMT Presentation 7-2010)

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Basic info about Wordpress and SEO for small business websites.

Basic info about Wordpress and SEO for small business websites.

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  • 1. Website Basics: How to get your business online and promote it.
    Welcome
  • 2. Get your business online
    Choose a domain name and purchase it:
    • Choosing a good domain name: memorable, relevant, easy to spell
    • 3. www.yourbusiness.com
    • 4. Cost: $10-20/year
    • 5. Use Go Daddy to search available domain names
    Web Hosting:
    • Cost: $7-10/month (paid annually)
    • 6. Check out: Host Gator, InMotion Hosting, Fat Cow Hosting
    Create your website
    • Choose your content management system: Dreamweaver, Wordpress, Template Builders, etc.
    • 7. Add content and publish
    Promote your website
    • Search engine optimization
    • 8. Social networking
    • 9. Blogging
    • 10. Marketing & Advertising
  • Choosing a Content Management System
    Content Management Systems: Dreamweaver, Web Host Sitebuilders, Joomla, Drupal, Wordpress, etc.
    Wordpress is ideal for small business owners: free to use, easy to customize, variety of templates, greater control over SEO.
  • 11. Themes control the appearance of your website and how information is organized.
    Choose the theme that fits your content, instead of the other way around.
    The three slides that follow are examples of websites built on Wordpress.
    Each site uses a different theme, so the appearance and organization of each is drastically different.
    Wordpress Themes & Examples
  • 12.
  • 13.
  • 14.
  • 15. Screenshot of the Wordpress admin panel.
  • 16. Install new Themes with the click of a button in Wordpress 3.0.
  • 17. The Wordpress page editor is similar to Word.
    It’s also easy to insert images and video on your pages.
  • 18. Questions?
  • 19. Demystifying SEO
    WHAT: SEO is short for Search Engine Optimization
    WHY: Optimizing your website for search engines makes it more likely your website will be seen by people searching for keywords relevant to your business. In other words, it helps potential clients find you online.
    HOW: There are a few simple things you can do to start optimizing your website yourself.
  • 20. Top 3 DIY SEO Strategies
    Content
    Page urls
    Title Tags
  • 21. SEO Strategies: Content
    Web Copywriting:
    • Copywriting for the web is not the same as for print.
    • 22. Internet users scan rather than read closely.
    • 23. Present information in short, concise chunks.
    • 24. Write in the inverted pyramid style: most important info first, then flesh it out with description.
    • 25. Use headings to help visitors scan your pages easily.
    For SEO:
    • Include most important information first, search engines only scan the first 1/3 of your pages.
    • 26. Use descriptive keywords throughout your site.
    • 27. Repeat those same keywords in your title tags and page urls.
  • SEO Strategies: Page Urls
    Use descriptive, keyword-rich page urls:
    Example:
    Instead of:
    http://massagebybree.vpweb.com/About-Me.html
    Try:
    http://massagebybree.vpweb.com/about-bree-brouhard.html
    Or:
    http://massagebybree.vpweb.com/about-massage-by-bree.html
  • 28. SEO Strategies: Title Tags
    Title tags are one of the most important elements on your site for SEO purposes.
    Make your title tags descriptive and keyword-rich:
    • Instead of “Contact us”, try:
    “Contact Alderwood Massage Therapy”
    • Or even better: “Contact Alderwood Massage Therapy | Swedish & Deep Tissue Massage | Salem, Oregon”
    Title tags should include keywords used in your website’s content.
  • 29. Questions?
  • 30. Go to ProfileAdd Profile Badge to get the code to insert on your website.
    Go to GoodiesWidgets to get the code to insert on your website.
  • 31. Recommended Wordpress Plugins
  • Recommended Links
    GoDaddy Domain Name Search
    Free Wordpress themes
    Download Wordpress
    Search Wordpress Plugins
    Google Analytics
    Google Keyword Tool
    Google Webmaster Tools
    Intro to Web Copywriting
  • 37. Rebekah L. HickeyRLH CreativeWeb development and designweb: www.rlhcreative.comphone: (503) 877-5814email: rebekah@rlhcreative.comJoin me online: Facebook: facebook.com/pages/RLH-Creative Twitter: @rebekahickeyLinkedin: linkedin.com/in/rebekahickey
    Get in touch