Marketing & Advertising </li></li></ul><li>Choosing a Content Management System <br />Content Management Systems: Dreamweaver, Web Host Sitebuilders, Joomla, Drupal, Wordpress, etc. <br />Wordpress is ideal for small business owners: free to use, easy to customize, variety of templates, greater control over SEO.<br />
Themes control the appearance of your website and how information is organized. <br />Choose the theme that fits your content, instead of the other way around. <br />The three slides that follow are examples of websites built on Wordpress. <br />Each site uses a different theme, so the appearance and organization of each is drastically different. <br />Wordpress Themes & Examples<br />
Demystifying SEO<br />WHAT: SEO is short for Search Engine Optimization<br />WHY: Optimizing your website for search engines makes it more likely your website will be seen by people searching for keywords relevant to your business. In other words, it helps potential clients find you online. <br />HOW: There are a few simple things you can do to start optimizing your website yourself. <br />
Top 3 DIY SEO Strategies<br /> Content<br /> Page urls<br /> Title Tags<br />
SEO Strategies: Content <br />Web Copywriting: <br /><ul><li>Copywriting for the web is not the same as for print.
Write in the inverted pyramid style: most important info first, then flesh it out with description.
Use headings to help visitors scan your pages easily.</li></ul>For SEO: <br /><ul><li>Include most important information first, search engines only scan the first 1/3 of your pages.
Use descriptive keywords throughout your site.
Repeat those same keywords in your title tags and page urls.</li></li></ul><li>SEO Strategies: Page Urls<br />Use descriptive, keyword-rich page urls:<br />Example: <br />Instead of:<br />http://massagebybree.vpweb.com/About-Me.html<br />Try: <br />http://massagebybree.vpweb.com/about-bree-brouhard.html<br />Or: <br />http://massagebybree.vpweb.com/about-massage-by-bree.html<br />
SEO Strategies: Title Tags <br />Title tags are one of the most important elements on your site for SEO purposes. <br />Make your title tags descriptive and keyword-rich: <br /><ul><li>Instead of “Contact us”, try: </li></ul>“Contact Alderwood Massage Therapy”<br /><ul><li> Or even better: “Contact Alderwood Massage Therapy | Swedish & Deep Tissue Massage | Salem, Oregon”</li></ul>Title tags should include keywords used in your website’s content. <br />
Contact Form 7</li></li></ul><li>Recommended Links <br />GoDaddy Domain Name Search<br />Free Wordpress themes<br />Download Wordpress<br />Search Wordpress Plugins<br />Google Analytics<br />Google Keyword Tool<br />Google Webmaster Tools<br />Intro to Web Copywriting<br />
Rebekah L. HickeyRLH CreativeWeb development and designweb: www.rlhcreative.comphone: (503) 877-5814email: firstname.lastname@example.orgJoin me online: Facebook: facebook.com/pages/RLH-Creative Twitter: @rebekahickeyLinkedin: linkedin.com/in/rebekahickey<br />Get in touch<br />