Social Media 101

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SRP Small Business Study 2012: Social Media 101

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  • Before diving into Social Media Marketing for your business, ask why.What is your purpose? What are your goals?
  • Social Media 101

    1. 1. SOCIAL MEDIA 101Chris Toward – ctoward@philanthropysquared.comRebekah Cancino – rebekah.cancino@gmail.com
    2. 2. What is your goal? Why social media? What do you want to contribute?@ctoward - @rebekahcancino#srpsmallbiz
    3. 3. The power of standingfor something biggerthan yourself is that it makes people care.
    4. 4. When in Rome…
    5. 5. Don’t be that person at thecocktail party that nobodywants to talk to.
    6. 6. Have a plan. Repurpose when you can. Always keep it consistent.
    7. 7. Repurposing Content blogs, newsletters live presentations video, podcasts, testimonies
    8. 8. Keeping Consistenteditorial calendarvoice, tone, style guideHootsuite, Tweetdeck, Buffer, Seesmic
    9. 9. So, what makes a social media superstar?
    10. 10. LISTEN
    11. 11. You aren’t really listening if you’re onlylooking for an opportunity to be heard.
    12. 12. CONTRIBUTE
    13. 13. Be an expert.Share your expertise unselfishly.
    14. 14. BUILD it? What isRELATIONSHIPS
    15. 15. REWARDLOYALTY
    16. 16. "Fans are twice as likely toconsume and 10 times morelikely to purchase than non-fans" "People are savvy enough to know when a Facebook page is contrived and manufactured."
    17. 17. ENCOURAGEINTERACTION
    18. 18. "Pinterest is a huge source from areferral standpoint, even beatingout referrals from Facebook . . . Itspeaks to the power of engagedaudience members."
    19. 19. MAKE NEW FRIENDS
    20. 20. Target new friends who look like your best customers.
    21. 21. Questions?Chris Toward – ctoward@philanthropysquared.comRebekah Cancino – rebekah.cancino@gmail.com

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