Intro to Social Media, Social Media Tools, Social Media Campaign

Introduction to Social Media Social Media Tools Social Media Campaign Prepared for the Sonoma County Peer Outreach Coalition

Purpose of Today To help you formulate your own social media campaign, and to be knowledgeable in the tools used to support your campaign.

Icebreaker Activity

What is Social Media? What is a Social Media Campaign? Fact or Crap Game! Measuring Success WebQuest of Social Media Campaigns Social Media Landscape

Worlds Collide Account Sign Up Facebook Twitter Steps to Creating a Campaign Plan Next Steps

What is Social Media?

WikipediA "a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial."

http://www.youtube.com/watch?v=SgNIIUD_oQg

"a term used to describe the type of media that is based on conversation and interaction between people online. Wheremedia means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial."

What is a Campaign?

What is a Campaign? a campaign is a marketing effort to sell, promote, raise awareness

…to sell, promote, raise awareness… of what?

What is a Social Media Campaign? A social media campaign is marketing "X" USING social media.

What is Your X?

Measuring Success When Your Best Isn’t Good Enough

Determine Small Goals to Achieving Your X Measure Each Goal

Less is More. Unless You’re Standing Next To The One With More. Then Less Just Looks Pathetic.

Campaign End World Hunger Small Measurable Goal Raise enough money to feed 50 families in Sonoma County in 30 days. Social Media STRATEGY •Ask daily for donations on 3 sites. •Ask friends to share donor link with 5 people •Share video about family in need. •Feature those that donate on blog daily.

Common Metrics (metrics is a “fancy” word for stats) Publish/Posting Visits to Pages Shares/Retweets Friends/Followers Unique Visits Referrals (links to you) Subscriptions Click Through Rates Activity/Likes Comments/Posts Donations Surveys/Polls * influence & perception use date ranges

Metric Tools Agency Built in Tools 3rd Party Apps Reporting facebook google analytics followers referral source bitly Likes referral stats survey monkey views survey gizmo twitter apps facebook apps

WebQuest! Successful Campaigns Pair Up or Work Individually 10-15min to complete

Share Back The name and purpose of the campaign. Did you like the campaign? What was the campaign's greatest strength? What was the campaigns greatest weakness? What would you do different? Ideas to steal?

overview of Social Media Campaign Tools

What Makes a Piece of Technology Social?

OMG! Its awesome! Here’s my content! Actually it Sucks! Thanks! two way communication two way communication

Goals Audience Manageable

http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/

Facebook: 25% of 400 million: 100million MySpace: 42% of 110 million: 46.2 million Bebo: 50% of 12.8 million: 6.4 million Twitter: 20% of 15 million: 3 million

What Will You Use? Social Publish Discuss Share Microblog Lifestream Network Select tools based upon what you want to accomplish & your audience. Tools HELP you reach your goals, & ultimately X.

http://www.youtube.com/watch?v=SxuYdzs4SS8

Private vs Professional .

Signup Accounts facebook.com tumblr.com twitter.com

http://www.facebook.com/scpoc http://scpoc.tumblr.com http://twitter.com/scpoc Follow http://scpoc.yolasite.com/

Ways to Attract Fans/Likes Invites Facebook Ads Listen & Respond Like Other Pages Relationships & Partnerships Contests / 500th fan Add links website/blogs/newsletter Add FB address in email/cards

Promote Your Page - Like Button - Activity Feed - Like Box - Live Stream http://developers.facebook.com/plugins

Popular Apps WARNING: Don’t just randomly add apps. Links Page Maps Video/YouTube Fan Appz Twitter My Top Fanz Photo/Flickr SlideShare Use Selective Twitter My Countdown FDML DivShare

Page Examples www.facebook.com / girleffect ONE AFSPnational Unicef SierraClub

Use same username with other sites Large Logo 200 X 600 3 Posts a Day is Good Ask Fans to Suggest New Members Ask Questions Final Tips Have More Than 1 Admin Have non-admins post/comment Add Google Analytics to Page Use Facebook “insights” Conduct Polls (get temperature/measure) Post photos, videos, links

http://www.youtube.com/watch?v=tTN9We8unmU&feature=related

Find Organizational Partnerships Learn Social Media Find Resources Share Why ? Learn Content Stay Current Form Relationships

http://www.howcast.com/videos/149055-How-To-Use-Twitter

Twitter Communication Tweet: #tag Reply: @username Mention: via @username Retweet: RT @username Direct Message: DM @username

Tweet mix of professional w/personal Use hashtags Tips Retweetothers Thank when RT

Use search tool (review tweets, bios) follow Follow based on current following/followers Reuse content Tips Customize background/profile

Bubble Tweet TweetDeck Twit Pic Twitter Bitly HootSuite Applications Twitalyzer Twhirl Twtpoll Twinfluence

LISTEN Comment Leave Links

GOOD BAD resource affirmation me me How ru? me me me support me

Because Making It Look Good Now Is More Important Than Providing Adequate Support Later

Step 1 Define Your X Plan Step 2 Identify Your Audience Step 3 Set Small Measurable Goals to Achieve X Step 4 Strategize • Identify approaches/tools Step 5 Implement Plan Step 6 Assess/Adapt

Much Work Remains To Be Done Before We Can Announce Our Total Failure To Make Any Progress

Next Steps?

Final Questions

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Intro to Social Media, Social Media Tools, Social Media Campaign

by Rebecka Anderson

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