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Tipping Point Update August 2009
Agenda <ul><li>Not more Twitter… </li></ul><ul><li>Snippets </li></ul><ul><li>Snapshots </li></ul>
Why MORE Twitter? <ul><li>Evolution:  </li></ul><ul><li>Personal networks </li></ul><ul><li>Celebs </li></ul><ul><li>Busin...
It’s finally taking off outside the US
It’s the latest SEO strategy Links AND Twitter pages:
How is it actually useful? <ul><li>Staying current – quickly ( replacing RSS ) </li></ul><ul><li>Customer service channel ...
 
Using Twitter quickly & effectively  Your twitter/ FB feeds = Industry news Your saved searches  = Client news
See what your clients are up to!
Title Alert clients to problems… A way in to advise on MBF on a Twitter strategy? I can’t find an MBF Twitter account.
.. But I found their audience…
.. And their competitors
Seesmic  <ul><li>http://seesmic.com/   </li></ul><ul><li>Set up client/topic searches </li></ul><ul><li>Some people to con...
Snippets <ul><li>Google wave  wave.google.com </li></ul><ul><li>FaceBook staff doubling; US Reader’s Digest opting for ban...
Snapshots Sears new site – not just a community; a tool / PM / filing system
Creating controversy McDonalds new sites
 
 
Next time…. <ul><li>Ideas? </li></ul><ul><li>Feedback? </li></ul>
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Tp200908

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Tipping Point update August 2009

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Transcript of "Tp200908"

  1. 1. Tipping Point Update August 2009
  2. 2. Agenda <ul><li>Not more Twitter… </li></ul><ul><li>Snippets </li></ul><ul><li>Snapshots </li></ul>
  3. 3. Why MORE Twitter? <ul><li>Evolution: </li></ul><ul><li>Personal networks </li></ul><ul><li>Celebs </li></ul><ul><li>Business tool </li></ul>
  4. 4. It’s finally taking off outside the US
  5. 5. It’s the latest SEO strategy Links AND Twitter pages:
  6. 6. How is it actually useful? <ul><li>Staying current – quickly ( replacing RSS ) </li></ul><ul><li>Customer service channel (eg ComCastCares ) </li></ul><ul><li>Promote new products / developments (RT) </li></ul><ul><li>Ask for feedback; find case studies </li></ul><ul><li>Communicate special offers ( location ) </li></ul><ul><li>Develop communities (eg Qantas ) </li></ul><ul><li>Proactive & visible response to complaints </li></ul><ul><li>Brand building comps (eg pitch ) </li></ul><ul><li>Recruitment – eg ComScore: </li></ul><ul><li>Yammer </li></ul>
  7. 8. Using Twitter quickly & effectively Your twitter/ FB feeds = Industry news Your saved searches = Client news
  8. 9. See what your clients are up to!
  9. 10. Title Alert clients to problems… A way in to advise on MBF on a Twitter strategy? I can’t find an MBF Twitter account.
  10. 11. .. But I found their audience…
  11. 12. .. And their competitors
  12. 13. Seesmic <ul><li>http://seesmic.com/ </li></ul><ul><li>Set up client/topic searches </li></ul><ul><li>Some people to consider following: </li></ul><ul><ul><li>Mikewalsh </li></ul></ul><ul><ul><li>comScore </li></ul></ul><ul><ul><li>DMKT </li></ul></ul><ul><ul><li>BankTechNews </li></ul></ul><ul><ul><li>Theracv – and any other clients twittering </li></ul></ul><ul><ul><li>arrington </li></ul></ul><ul><ul><li>googlemaps </li></ul></ul><ul><ul><li>(interesting but maybe too much irrelevant chatter!) </li></ul></ul><ul><ul><li>Notsethgodin / NotGodinREPOSTs </li></ul></ul><ul><ul><li>Kcaruthers </li></ul></ul><ul><ul><li>Jolieodell </li></ul></ul>
  13. 14. Snippets <ul><li>Google wave wave.google.com </li></ul><ul><li>FaceBook staff doubling; US Reader’s Digest opting for bankruptcy </li></ul><ul><li>US Q2: Radio ads down 24% ; B2B print ads down 30% ; digital up 10% </li></ul><ul><li>Half Au online spend goes overseas </li></ul><ul><li>Yahoo US finance news/info traffic 17 times Google’s </li></ul><ul><li>Google - live traffic info for maps / mobile </li></ul><ul><li>Words move me move me launched – niche twittering </li></ul><ul><li>Unilever drops agency, crowdsources TV ad </li></ul><ul><li>Paper thin video player in Entertainment Weekly mag ad </li></ul><ul><li>Ads integrated into content perform better than large ads </li></ul>
  14. 15. Snapshots Sears new site – not just a community; a tool / PM / filing system
  15. 16. Creating controversy McDonalds new sites
  16. 19. Next time…. <ul><li>Ideas? </li></ul><ul><li>Feedback? </li></ul>
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