Conversations Are For Everyone

Who’s Reading Blogs?43% of Gen Y (Ages 18-32) read blogs34% of Gen X (Ages 34-44) reads blogs26% of Younger Boomers (Ages 45-54) read blogs25% of Older Boomers (Ages 55-63) read blogs23% of the Silent Generation (Ages 64-72) read blogs15% of the GI Generation (ages 73+) are reading blogs32 % of all online adults are reading blogsSource: Pew/Internet Pew Internet American Life Project

BloggingOnline Goal= Content Fueled StrategyListeningto people talk.Talking to people.Sharing your ideas and experiences.It’s Fundamental and Simple.

Steps to BloggingRead other blogs first.Comment and become involved in those conversations.Create a mobile idea notepad.Use a good editor that you can use to write, edit and save your posts.Concentrate on your headline.Write your posts first, edit second.

Spread your wordsWOM (Word of Mouth Marketing)Advertise your blog posts offline.Syndicate your blog posts online.Talk to people about blogging.

Blogging Fears

Cures for the Blogging Blues ICreate a reasonable calendar for blogging.Stick to your calendar.Rememberthat inspiration can come from anywhere at anytime.

Cures for the Blogging Blues IITake a load off your plate. Invite guest bloggers.Interview local businesses.Consider other mediums besides writing:VloggingPodcastingPhotojournalismMicroblogging

Where should you blog?Go Back to Your Goals.Are you blogging to consumers, professionals, or both?Do you want to increase your website rankings?How comfortable do you feel with technology?

Blogging OptionsWordpress.comWordpress.orgBlogger.comTypepad.comActiverain.comLocalism.comActive Rain Outside Blogs

Blogging is a win/winYour readers will get good information.You will be regarded as the local expert.Your name/your brand will have a shelf life.You will strengthen business relationships.

Exponential Opportunity

Blogging Jumpstart Decide on a date within the next 2 weeks when you will:Read blogsComment on blogsStartMicrobloggingChoose a date within the next 30 days when you will:Research blogging platforms.Choose a blogging platform.Set a date within the next 60 days to begin blogging.