Conversations Are For Everyone  Blogging
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Conversations Are For Everyone Blogging

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Conversations Are For Everyone  Blogging Conversations Are For Everyone Blogging Presentation Transcript

  • Conversations Are For Everyone
  • Who’s Reading Blogs?
    43% of Gen Y (Ages 18-32) read blogs
    34% of Gen X (Ages 34-44) reads blogs
    26% of Younger Boomers (Ages 45-54) read blogs
    25% of Older Boomers (Ages 55-63) read blogs
    23% of the Silent Generation (Ages 64-72) read blogs
    15% of the GI Generation (ages 73+) are reading blogs
    32 % of all online adults are reading blogs
    Source:  Pew/Internet Pew Internet American Life Project
  • Blogging
    Online Goal= Content Fueled Strategy
    Listeningto people talk.
    Talking to people.
    Sharing your ideas and experiences.
    It’s Fundamental and Simple.
  • Steps to Blogging
    Read other blogs first.
    Comment and become involved in those conversations.
    Create a mobile idea notepad.
    Use a good editor that you can use to write, edit and save your posts.
    Concentrate on your headline.
    Write your posts first, edit second.
  • Spread your words
    WOM (Word of Mouth Marketing)
    Advertise your blog posts offline.
    Syndicate your blog posts online.
    Talk to people about blogging.
  • Blogging Fears
  • Cures for the Blogging Blues I
    Create a reasonable calendar for blogging.
    Stick to your calendar.
    Rememberthat inspiration can come from anywhere at anytime.
  • Cures for the Blogging Blues II
    Take a load off your plate. Invite guest bloggers.
    Interview local businesses.
    Consider other mediums besides writing:
    Vlogging
    Podcasting
    Photojournalism
    Microblogging
  • Where should you blog?
    Go Back to Your Goals.
    Are you blogging to consumers, professionals, or both?
    Do you want to increase your website rankings?
    How comfortable do you feel with technology?
  • Blogging Options
    Wordpress.com
    Wordpress.org
    Blogger.com
    Typepad.com
    Activerain.com
    Localism.com
    Active Rain Outside Blogs
  • Blogging is a win/win
    Your readers will get good information.
    You will be regarded as the local expert.
    Your name/your brand will have a shelf life.
    You will strengthen business relationships.
  • Exponential Opportunity
  • Blogging Jumpstart
    Decide on a date within the next 2 weeks when you will:
    Read blogs
    Comment on blogs
    StartMicroblogging
    Choose a date within the next 30 days when you will:
    Research blogging platforms.
    Choose a blogging platform.
    Set a date within the next 60 days to begin blogging.