Conversations Are For Everyone BloggingPresentation Transcript
Conversations Are For Everyone
Who’s Reading Blogs? 43% of Gen Y (Ages 18-32) read blogs 34% of Gen X (Ages 34-44) reads blogs 26% of Younger Boomers (Ages 45-54) read blogs 25% of Older Boomers (Ages 55-63) read blogs 23% of the Silent Generation (Ages 64-72) read blogs 15% of the GI Generation (ages 73+) are reading blogs 32 % of all online adults are reading blogs Source: Pew/Internet Pew Internet American Life Project
Blogging Online Goal= Content Fueled Strategy Listeningto people talk. Talking to people. Sharing your ideas and experiences. It’s Fundamental and Simple.
Steps to Blogging Read other blogs first. Comment and become involved in those conversations. Create a mobile idea notepad. Use a good editor that you can use to write, edit and save your posts. Concentrate on your headline. Write your posts first, edit second.
Spread your words WOM (Word of Mouth Marketing) Advertise your blog posts offline. Syndicate your blog posts online. Talk to people about blogging.
Cures for the Blogging Blues I Create a reasonable calendar for blogging. Stick to your calendar. Rememberthat inspiration can come from anywhere at anytime.
Cures for the Blogging Blues II Take a load off your plate. Invite guest bloggers. Interview local businesses. Consider other mediums besides writing: Vlogging Podcasting Photojournalism Microblogging
Where should you blog? Go Back to Your Goals. Are you blogging to consumers, professionals, or both? Do you want to increase your website rankings? How comfortable do you feel with technology?
Blogging is a win/win Your readers will get good information. You will be regarded as the local expert. Your name/your brand will have a shelf life. You will strengthen business relationships.
Blogging Jumpstart Decide on a date within the next 2 weeks when you will: Read blogs Comment on blogs StartMicroblogging Choose a date within the next 30 days when you will: Research blogging platforms. Choose a blogging platform. Set a date within the next 60 days to begin blogging.