Mobile marketing mojo using sms to grow your real estate marketing database

Mobile Marketing Mojo Using SMS To Grow Your Real Estate Contact Database

By the Numbers
40% of all cell phone users say texting is “extremely” or very important to them.
1/3 of Americans who have signed up for mobile marketing alerts indicate that such services impact their decision to go into stores.
Texting is significantly more valued than app based services.
Source: Harris Interactive Online Study June 2010

SMS is the Best
Short Message Services- Exchanges text messages between mobile devices
Smart phones not required.
Instant call to action launched by an emotional trigger.
Viral
Trackable

Successful SMS Campaigns
Social Media +SMS= $32 million

Red Cross +SMS= $32 Million Text HAITI to 90999 to Donate $10

Successful SMS Campaigns Target Market- Sophisticated middle-aged higher income household consumers. Marketing Method- Online and Mobile Media. Strategy-Infinity partnered with MoVoxx and sent SMS messages to MoVoxx’s mobile database already receiving business, news and travel sms updates. Infiniti and MoVoxx Interactive SMS Campaign

Infinity and MoVoxx “Own the Sky Campaign”
Consumers receiving SMS updates got a teaser ad with link to a mobile website
The mobile landing page was for a contest for Bose speakers with a sign-up opt in form for Infinity
Consumers were asked to take inspiring mobile pics of the sky and email them.
Consumers were sent direct mail postcards of their mobile sky images with Infinity branding and location of nearest Infinity Dealer.
Added a viral component to let friends know about the contest- Generated 19% more contest entry submissions .

Infinity and MoVoxx Own the Sky Campaign
"This highly successful campaign yielded conversion rates 2x higher than baseline for past Infiniti direct response efforts and costs per lead nearly 3x more efficient”
ALEC ANDRONIKOV I CEO I MoVoxx, Inc.

SMS Successful Campaigns
American Idol- Broadcast Media +SMS=Success
2003- 7.5 million
2004 - 13.4 million
2005 - 41.5 million text messages
200 6- 64.5 million text messages
2007 - Not Reported
2008- 78 million text messages sent
2009- 178 million text messages sent

Mobile Advertising
Works best when part of an overall marketing strategy that combines traditional and online marketing.
Needs to be measured, tweaked and analyzed just like any other online marketing.
Begins with a goal, engages with a call to action, and gains results with the end service/product .

Don’t Stereotype the Mobile Market

On the Street with Mobile

The Most Powerful Way to Build A Strong Database
Delivery-Opt-In Delivery- Spam Free
Timing-Timed Message Delivery
K.I.S.S-Simple Marketing Strategy Tracking
Referrals-Continued Loyalty- WOM and Viral
Cost Effective- No price barriers for almost every budget
Reach- Message gets to target audience everywhere they are- “mobile”

SMS Works When You Work It
Consistency- txt messages with relevant info for consumer (W.I.I.F.M- What’s In It for Me) communicated consistently.
Exclusivity -Great offers of valuable information that makes consumers respond only offered thru text (make those market reports work double duty for you)
Accountability - Integrate the campaign as part of an overall marketing strategy.

Plan and Follow-Thru Goal(s) Method/Offer Strategy Effective SMS Plans Results

Goal
Increase New Business
Build Brand Awareness
Create a Special Campaign marketing for a “special” property.
Move Real Estate Inventory
Increase Customer Service efficiency/communication
Keep In Touch with Old Clients- A twist to the old Pop-By
Create a Referral Program
Be Top of Mind
Send a New Agency Announcement

Campaigns and SMS Offers Real Estate- Agents can text buyers available properties and allow them to schedule appointments and viewing. Condo Owners- Can text messages to their tenants reminding them of their dues. Customer Service- Inform staff of Procedure updates, training dates, new software programs, billing procedures, advertising deadlines. Sales Staff- Inform clients of new services.

Campaigns and SMS Offers
How About?
Home buyers seminars?
Homeowner’s Seminars?
New Mortgage programs
An SMS campaign for each niche you sell with tips and tidbits-i.e. short sales, REO’s/Foreclosures, Green Properties
New Local Happenings
New Blog Postings
Newsletter Announcements
New Monthly Market Reports

SMS Strategy
Announce it in local high distribution newspapers
In your email signatures
On Your Business Cards
Rider Signs
TV/Radio Ads
Websites
Mobile Sites
Blogs
Newsletters
Email Marketing Campaigns
Word of Mouth- Talk about it at social functions let people know

Go Mobile and Choose SMS Need help??? Call- #262-745-0715 Email: [email_address] I love mobile and am ready, willing and able to help

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Mobile marketing mojo using sms to grow your real estate marketing database

by rebeccalev on Aug 22, 2010

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Mobile marketing mojo using sms to grow your real estate marketing database — Presentation Transcript