Top Marketing Mistakes Made by Startups

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Top Marketing Mistakes Made by Startups

  1. 1. www.theleanmarketer.comTop Startup Marketing MistakesRebecca Steinberg HersonPresented to: DreamIt Tel Aviv AcceleratorApril 14, 20131Copyright © 2013 Rebecca Steinberg Herson
  2. 2. www.theleanmarketer.comA bit about me2• Led global marketing for over a decade in techcompanies & non-profits• 3 high-growth Deloitte Fast 50 companies• Involved in IPOs, acquisitions (both sides)• Primarily B2B, some B2C• Today: founder & principal at The LeanMarketer, providing outsourced CMO services tocompanies in:– SaaS– Social Networking– Big Data– Physical Security– etc.
  3. 3. www.theleanmarketer.comMistake #1ThinkingYOU areyour targetmarket3
  4. 4. www.theleanmarketer.comMistake #24Marketing to “Everybody”
  5. 5. www.theleanmarketer.comMistake #3Figuring yourmarketing isn’tworking when younever really achievedProduct-Market fit5
  6. 6. www.theleanmarketer.comMistake #4Focusing more on competitors than on customer need6
  7. 7. www.theleanmarketer.comMistake #57Not LeveragingSocial Media forEarly MarketingEfforts
  8. 8. www.theleanmarketer.comMistake #68Thinking youcan doeverythingthrough socialmedia
  9. 9. www.theleanmarketer.comMistake #79Believing yourown hype
  10. 10. www.theleanmarketer.comMistake #8Waiting aroundfor yourprospects toshow up to yourtrade showbooth10
  11. 11. www.theleanmarketer.comThank You!Rebecca Steinberg Hersonrebecca@theleanmarketer.com+972-54-444-2372http://il.linkedin.com/in/rebeccaherson11

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