Your SlideShare is downloading. ×
0
Top Marketing Mistakes Made by Startups
Top Marketing Mistakes Made by Startups
Top Marketing Mistakes Made by Startups
Top Marketing Mistakes Made by Startups
Top Marketing Mistakes Made by Startups
Top Marketing Mistakes Made by Startups
Top Marketing Mistakes Made by Startups
Top Marketing Mistakes Made by Startups
Top Marketing Mistakes Made by Startups
Top Marketing Mistakes Made by Startups
Top Marketing Mistakes Made by Startups
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Top Marketing Mistakes Made by Startups

1,288

Published on

Published in: Business, Technology
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,288
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
19
Comments
1
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. www.theleanmarketer.comTop Startup Marketing MistakesRebecca Steinberg HersonPresented to: DreamIt Tel Aviv AcceleratorApril 14, 20131Copyright © 2013 Rebecca Steinberg Herson
  • 2. www.theleanmarketer.comA bit about me2• Led global marketing for over a decade in techcompanies & non-profits• 3 high-growth Deloitte Fast 50 companies• Involved in IPOs, acquisitions (both sides)• Primarily B2B, some B2C• Today: founder & principal at The LeanMarketer, providing outsourced CMO services tocompanies in:– SaaS– Social Networking– Big Data– Physical Security– etc.
  • 3. www.theleanmarketer.comMistake #1ThinkingYOU areyour targetmarket3
  • 4. www.theleanmarketer.comMistake #24Marketing to “Everybody”
  • 5. www.theleanmarketer.comMistake #3Figuring yourmarketing isn’tworking when younever really achievedProduct-Market fit5
  • 6. www.theleanmarketer.comMistake #4Focusing more on competitors than on customer need6
  • 7. www.theleanmarketer.comMistake #57Not LeveragingSocial Media forEarly MarketingEfforts
  • 8. www.theleanmarketer.comMistake #68Thinking youcan doeverythingthrough socialmedia
  • 9. www.theleanmarketer.comMistake #79Believing yourown hype
  • 10. www.theleanmarketer.comMistake #8Waiting aroundfor yourprospects toshow up to yourtrade showbooth10
  • 11. www.theleanmarketer.comThank You!Rebecca Steinberg Hersonrebecca@theleanmarketer.com+972-54-444-2372http://il.linkedin.com/in/rebeccaherson11

×