Technology, Katy Perry, Justin Timberlake, and You

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Presented at Girls Are IT!
Southfield, Michigan
March of 2014

More in: Technology , Business
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  • 1. Technology   Katy  Perry   Jus3n  Timberlake   and  You  
  • 2. Technology,  Katy  Perry,  Jus3n   Timberlake,  and  You   Name:  Rebecca  Gill   Company:  Web  Savvy  Marke8ng   Years  Working:  20     College:  Central  Michigan  University   Major:  Accoun8ng   I  am  a  wife  and  mother  of  two  children,  one  very   large  dog,  and  three  overly  furry  cats.  I  am  also  an   accidental  entrepreneur.   In  my  senior  year  of  college  I  wrote  a  small   computer  program  and  at  that  very  moment  I  fell  in   love  with  technology.    Ever  since  I’ve  been  glued  to   soLware  and  I  love  using  it  to  do  good.  
  • 3. What  Do  All  of  the  Websites  Have  in  Common?   ü  Katy  Perry   ü  Jus8n  Timberlake   ü  Ryan  Seacrest   ü  Kobe  Bryant   They  all  use  a  soCware  package  called  WordPress.     A  Few  More  Cool  WordPress  Users   ü  CNN   ü  Play  Sta8on   ü  Michigan  State  University   ü  The  Country  of  Sweden   The  Who’s  Who  List   ü  Coca  Cola   ü  General  Motors   ü  Ford   ü  Jay-­‐Z   ü  Chicago  Bulls   ü  Dallas  Mavericks   ü  Rolling  Stones   ü  The  United  States  Army    
  • 4. ü  It  is  a  CMS  or  content  management   system.  This  means  it  is  a  great  tool  for   controlling  and  displaying  lots  of  “stuff”   –  text,  images,  and  videos.   ü  It’s  free.  You  can  pay  for  some  themes   and  plugins,  but  for  the  most  part  it  is   100%  free!   Why  Do  So  Many  Cool  Websites  Use  WordPress?   ü  It  stored  in  the  “cloud”,  so  the  soLware  can  be  used  by  anyone,  anywhere   and  at  any  8me.   ü  It’s  super  easy  to  use.  If  you  can  use  Word,  you  can  use  WordPress.   ü  You  can  create  really  cool  things  with  it.  All  you  have  to  do  is  dream  it,   WordPress  can  do  it  with  a  database  called  MySQL  and  code  like  PHP  and   CSS.  That’s  nerd  talk  that  you  only  have  to  learn  if  you  want  to.  
  • 5. ü  It’s  really  easy  to  learn  because  there  is  so  much  free  informa3on  available   on  the  internet.  Free  tutorials,  videos,  and  support  forums  are  all  wai8ng  for   you  and  ready  to  help  teach  you  WordPress.     Why  Do  So  Many  Cool  Websites  Use  WordPress?   ü  There  is  a  huge  community  of   people  behind  it.  The   community  creates  and  supports   the  soLware.  We  are  also   friends  and  we  support  each   other.     ü  It’s  based  on  a  GPL  (General   Public  License)  which  means  it  is   open  source.  This  really  means   the  “community”  owns  it  and   not  a  person  or  company.  
  • 6. A  Few  Facts  About  WordPress   ü  Mad  Mullenweg  and  Mike   Lidle  created  it  in  2003   while  in  college.   ü  They  just  wanted  a  beder   way  to  blog  and  share   images.  So  the  create  it.   ü  Today  WordPress  is  used  by   20%  of  the  websites  in  the   world.   ü  Time  Magazine  named  Mad   one  of  the  30  People  Under   30  Changing  the  World.   ü  Mad  is  now  worth  well  over   $40  million  dollars.    
  • 7. ü  You  can  set  up  a  free  account  and  start  using  it  at  WordPress.com.   ü  Or,  you  can  download  it  from  WordPress.org  and  use  it  anywhere.   ü  You  can  customize  the  look  of  it  with  thousands  of  themes.   ü  You  can  add  a  ton  of  features  by  using  any  of  29,000  free  plugins  available:   §  Photo  galleries   §  Video  channels   §  Online  stores   §  Events  and  8cket  sales   §  Forums   §  Directories   §  Quizzes  and  surveys   §  Membership  sites   §  Social  networks     Gelng  to  Know  WordPress  
  • 8. ü  Six  years  ago  I  create  my  first  blog  on  WordPress.com.   ü  Five  years  ago  I  founded  our  company  using  WordPress.   ü  I  taught  myself  WordPress  by  just  using  free  informa8on  on  the  internet.   ü  I  have  employees  located  around  the  country  and  in  the  Philippians.   ü  We  have  customers  all  across  the  world.   ü  Some  of  my  favorites  websites  and  blogs  we’ve  built    were  for:   §  Michigan  State  University   §  State  of  Delaware   §  Fashion  model   §  Surf  resort  in  Costa  Rica   §  Dude  ranch   §  News  reporter   ü  Did  I  men3on  I  really  love  what  I  do?   What  Can  a  “Real”  Person  Do  With  WordPress?  
  • 9. The  411  on  Sunny  -­‐>   ü  Started  using  WordPress  at  age  13   ü  At  age  14  he  landed  his  first  client   ü  He’s  now  17  and  he  s8ll  loves  WordPress  and  is  making  money  doing  it   ü  He  writes  custom  plugins  (that  means  he  is  super  cool)   ü  He  is  a  contributor  to  Easy  Digital  Downloads  (that  means  he  is  super  smart)   ü  This  week  WP  Tavern  wrote  about  him  to  highlight  his  awesomeness   Meet  Sunny  Ra8lal   How  a  High  School   Student  Became  a   Professional  WordPress   Developer  
  • 10. ① Go  to  WordPress.com   ② Sign  up  for  a  free  account   ③ Set  up  your  blog  (or  create  a  full  website)   ④ Pick  one  of  250  themes  to  create  a  unique  look   ⑤ Customize  your  theme  with  colors,  backgrounds,  and  more   ⑥ Create  your  first  post  and  add  text,  photos,  or  videos   ⑦ Browse  through  plugins  to  see  what  you  func8onality  might  want  to  add   ⑧ Share  your  blog  with  the  world  (connect  to  Instagram,  Facebook  or  Twider)   ⑨ Track  your  popularity  with  reports  and  stats   ⑩ Find  something  your  passionate  about  and  change  the  world   Let’s  Get  Started  
  • 11. Let’s  Get  Started  –  Sign  Up  
  • 12. Let’s  Get  Started  –  Create  Your  Blog  
  • 13. Let’s  Get  Started  –  Pick  a  Theme  
  • 14. Let’s  Get  Started  –  Write  a  Post  
  • 15. Let’s  Get  Started  -­‐  Publish  
  • 16. Start  Simple,  Learn  at  Your  Own  Pace  and  Go  Big!  
  • 17. Let  me  ask  you…   What  would  you   like  to  create   with  WordPress?  
  • 18. Meet  a  Few  of  the  Amazing  Women  of  WordPress  
  • 19. Technology  can  change  the  world.   Technology  can  take  you   anywhere  you  would  like  to  go.   Dream  a  des8na8on   and  let  technology  take  you  there.