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The presentation I'm giving at #SMCV11 on YouTube.

The presentation I'm giving at #SMCV11 on YouTube.

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http://www.rebeccacoleman.ca 18
http://paper.li 4
http://www.linkedin.com 3

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    Smcv11 you tub Smcv11 you tub Presentation Transcript

    • If a Picture’s Worth 1,000 Words… Social Media Camp Victoria 2011 Rebecca Coleman
    • About Me
      • Freelance Arts Publicist @rebeccacoleman
      • Teaches social media marketing at BCIT & Emily Carr
      • Author of The Guide to Getting Started with Social Media for Artists and Arts Organizations
      • Favorite person: 7-yr-old son, Michael
      • Coffee addict
      • Loves shoes & sushi
      • Drives a Volkswagen
    • YouTube
      • Two billion views per day
      • 150,000-200,000 videos uploaded every day
      • Why is video so powerful?
    • How to YouTube
      • Get a channel
      • Dress it up (add photo, bio, choose colours)
      • Start to upload videos
      • Once you have a video on YouTube, it is very easy to share it around: blog, FB, Twitter
    • Tools
      • Video camera
      • Still camera
      • Tripod
      • Mac: Imovie
      • PC: Windows Movie Maker
    • How-To
      • Shoot
      • Dump the raw footage onto your computer
      • Organize your clips
      • Edit
      • Titles and Transitions
      • Voice over and Sound/Music
      • Export
      • Upload
    • Video Ideas
      • Slide Shows
      • Interviews
      • Behind-the-scenes
      • How-to videos
      • Reviews
      • Video blog
      • Commercial
    • Final Thoughts
      • Leave a trail of breadcrumbs
      • People are pretty forgiving of lower-quality videos on the web, but try to make yours look as professional as possible.
      • Two of the main things that make videos go viral are: inspiration and an emotional experience (laugh, cry, etc)
    • Contact
      • Rebecca Coleman
      • www.rebeccacoleman.ca (website/blog)
      • Facebook.com/theartofthebiz
      • Twitter.com/rebeccacoleman
      • [email_address]