Edt blogs

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Edt blogs

  1. 1. Creating a WordPress Blog<br />Eat. Drink.Tweet<br />Rebecca Coleman<br />
  2. 2. Why Do I Need a Blog? <br />To give your ‘fans’ a behind-the-scenes look: putting a face to a business<br />Interactivity: the ability to communicate with your audience<br />Educate your audience<br />SEO<br />Could stand in for a website<br />
  3. 3. Blog Terms<br />“Blog”= Web + Log<br />RSS = Really Simple Syndication<br />Blog vs. Post<br />Sidebar<br />Blogroll<br />Categories<br />Tags<br />
  4. 4. The Blogosphere<br />Before you start your blog, get familiar with the Blogosphere<br />Who’s out there<br />What they’re writing about<br />Do a google search for blogs in your area of interest<br />Get a Blog reader account and subscribe to some interesting ones<br />Comment<br />
  5. 5. Blog Options<br />Blogger<br />Type Pad<br />WordPress<br />WordPress self-hosted<br />Tumblr<br />
  6. 6. Starting a Blog<br />From your Blogosphere homework:<br />Who’s your audience?<br />What’s your topic?<br />What do want it to look like? <br />Is my topic niched enough to garner an audience, but wide enough so that I don’t run out of stuff to write about? <br />Time<br />
  7. 7. Blog Elements<br />Minimum:<br />About Page with Photo<br />Links to your website & social networking sites<br />Comments enabled<br />A system for classifying posts <br />Bonus stuff:<br />Blogroll<br />Photos, videos, audio<br />Polls, quizzes, giveaways<br />
  8. 8. Best Practices<br />2-5 times per week<br />Post on consistent days to build audience (Tues-Thurs highest traffic)<br />Keep it short: 200-500 words<br />Tweet each post<br />Run through FB using Networked Blogs<br />Create a blogging schedule and book the time<br />
  9. 9. Garnering a Readership <br />Make it searchable:<br />Keywords<br />Technorati/Feedburner<br />Make it stupid easy for people to subscribe<br />Read and post comments on other’s blogs (bread crumbs)<br />Signature: outgoing email<br />Business cards<br />Mass email<br />Connect to all your social networking<br />Buy ads<br />Be topical<br />
  10. 10. Keeping Your Sanity<br />Keep an ‘inspiration list’<br />Podcast, Vlog, Photoblog<br />Guest Posts/ co-posts/ Interviews<br />Spread the love<br />Read other blogs for inspiration<br />Take breaks<br />Set aside time each week to blog<br />Use your “blogger brain”<br />
  11. 11. Contact<br />Rebecca Coleman<br />www.rebeccacoleman.ca (website/blog)<br />Facebook.com/theartofthebiz<br />Twitter.com/rebeccacoleman<br />rebecca@rebeccacoleman.ca<br />
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