5. The first two pages of a new local
newspaper, together with both of
the following:
- A poster for the newspaper
- Two h...
Owners and Publishers
- For the Sunderland Echo the Owner is Johnston Press
and the Publisher is North East Press.
- For t...
Target Audience
- For The Sun it usually has 15-44 year old
readers
- For The Guardian they have more younger
readers than...
Idea – Front Cover of Newspaper
- For this project I hoping to do a newspaper which will be about the news in the local ar...
Sunday Sun
- What I’ve noticed from
this newspaper is that they
have chosen a local icon
who everybody recognises
to help ...
The Sun
- What I’ve noticed from
looking at local tabloid
newspapers is that they
usually use blunt, straight to
the point...
Premiere
- I like the colours used in
this magazine as it is the
typical colours newspapers
use and it shows how you
can e...
OK!
- For all this is a
magazine it has still
inspired me to use
famous people who
most people know in
my newspaper as it
...
Idea – 1st Page of Newspaper
- For my 1st page I will do a contents page of what will be in my
newspaper as this is what t...
Sunderland Echo
- From this newspaper I was
inspired by the idea of allowing
customers to subscribe to the
newspaper as it...
Q
- For all this is a music magazine
contents page I was still
inspired by how they
organised the layout in such
a way tha...
Idea – The Poster for Newspaper
- For my poster I have chosen to use red, black and
white as my colour palette as this is ...
The Sun
- From this poster I was inspired on how they use their
masthead/logo in their slogan. This poster also shows the
...
Metro
- This poster again shows
the humour in newspaper
advertisements which the
METRO uses in its
newspaper in its
advert...
i
- From looking at newspaper advertisements I
have found that they use their masthead/logo in
their slogan in a humourous...
The Sun
- For this poster about The
Sun I liked how they used red
and white as the main
colours as it makes it eye
catchin...
The Aberdonian
- Another technique I have found from researching newspaper
adverts is that they also use the same layout a...
The Sun
http://www.youtube.com/watch?v=YwrWpiEGg
3c&safe=active
- For this advertisement it still keeps to the humour
to w...
Clint
- For this magazine launch advert
I have been inspired by the layout
of the advert as it is presented as
if it was t...
Idea – Home screen of Newspaper
Website
- For my home screen page for my website I have
decided to use a red, black, white...
Mirror
http://www.mirror.co.uk/
- For my home screen website page I was inspired by the colour scheme of the
Mirror’s webs...
The Independent
- From this newspaper website I was inspired by
how it had different sections of the news such
as ‘Sport’ ...
Idea – News (1st Hyperlink) of
Newspaper Website
-For my News page for my website I was hoping to write about news in the ...
The Telegraph
- I have noticed by looking at existing newspaper
websites is that they always have a ‘NEWS’
page and so I w...
Sunday Post
- From this website I was inspired by the way they have used the colours to
make each section of the webpage s...
Shields Gazette
- From this website I was inspired by the layout of the
website as it makes the page look organised and
pr...
Idea – What’s On (2nd Hyperlink)
of Newspaper Hyperlink
- For my 2nd hyperlink page I will use the same
colours as my news...
Chester Chronicle
- For my ‘What’s On’ page for my website I noticed that they
usually dedicate a section to local events ...
Sunderland Echo
- From looking on this page I also noticed that they write articles on
local celebrities (who local people...
- From this website I found that they also
include videos for their news website and so I
was inspired by this to include ...
- From this website I liked how they did a voice over
which went with the images they were showing on
screen and felt that...
Newspaper powerpoint for class presentation
Newspaper powerpoint for class presentation
Newspaper powerpoint for class presentation
Newspaper powerpoint for class presentation
Newspaper powerpoint for class presentation
Newspaper powerpoint for class presentation
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Newspaper powerpoint for class presentation

  1. 1. 5. The first two pages of a new local newspaper, together with both of the following: - A poster for the newspaper - Two hyperlinked pages from the paper’s website.
  2. 2. Owners and Publishers - For the Sunderland Echo the Owner is Johnston Press and the Publisher is North East Press. - For the Owner of the Daily Mirror it is Trinity Mirror. - For the Sun it is published by the News Group Newspapers division of News UK - If I was to publish my newspaper I would choose the North East Press as it is a local publisher as it publishes the Hartlepool Mail, the Sunderland Echo and Northumberland Gazette.
  3. 3. Target Audience - For The Sun it usually has 15-44 year old readers - For The Guardian they have more younger readers than older readers. - Because of the above facts I have decided yo have a target audience of 15-30 year olds as it seems to be that younger people are taking to reading the news.
  4. 4. Idea – Front Cover of Newspaper - For this project I hoping to do a newspaper which will be about the news in the local area. - My newspaper will be a daily newspaper as this is what they typically do for real newspapers and news happens everyday not just once a week. - I will try to use shocking and eye catching sell lines to make the readers want to buy my newspaper like the do with existing newspapers. - I will use red, black and white as this is what they typically use on newspapers and also blue to make different sell lines or images stand out more. - My target audience for the newspaper will be 15-30 year olds. This is around the ages of a typical newspaper tabloid and so will include typical tabloid contents (celebrity news etc) as well as the news in the local area which the whole age range would be interested in. - For the layout of my newspaper I decided to look at existing newspaper with the same target audience so that they know that it is for them. Also by doing this process I found out which style of font to use (simple/formal), how to use colours effectively to make each image or piece of text stand out as well as arranging the layout so that it would frame the main article by using other sell lines and images. - I will also put a link on my newspaper to link it to the website so as to attract the young target audience into reading a newspaper they wouldn’t usually buy from a shop. - Another thing which I have noticed from researching existing newspapers is that they usually have advertisements and so for my newspaper I have kept to this convention.
  5. 5. Sunday Sun - What I’ve noticed from this newspaper is that they have chosen a local icon who everybody recognises to help promote/sell the newspaper and I so will try to put this into my newspaper.
  6. 6. The Sun - What I’ve noticed from looking at local tabloid newspapers is that they usually use blunt, straight to the point headlines, using only 3-7 words that shock the reader for example in The Sun it reads ‘DAD AT 13’. I will try to use this kind of shocking language in the newspaper I create, so as to grab readers attention and buy the newspaper.
  7. 7. Premiere - I like the colours used in this magazine as it is the typical colours newspapers use and it shows how you can effectively use colour to make sell lines and images stand out, and so I will try to use this technique in my newspaper.
  8. 8. OK! - For all this is a magazine it has still inspired me to use famous people who most people know in my newspaper as it will attract readers to buy it.
  9. 9. Idea – 1st Page of Newspaper - For my 1st page I will do a contents page of what will be in my newspaper as this is what they typically do in a newspaper. - For the layout of my newspaper I decided to look at existing newspaper with the same target audience so that they know that it is for them. Also by doing this process I found out which style of font to use (simple/formal), how to use colours effectively to make each image or piece of text stand out as well as arranging the layout so that it would frame the main article and other interesting articles. - From looking at existing newspapers I’ve found that they also include a little article about subscribing to the newspaper which allows customers to know how to subscribe and how much it will be.
  10. 10. Sunderland Echo - From this newspaper I was inspired by the idea of allowing customers to subscribe to the newspaper as it will make readers more likely to continue reading the newspaper so it is good for my product, but also because the customers are subscribing they will be getting a cheaper deal too. - From this newspaper I was also inspired by the layout of the page as it has framed the main article and yet the other articles stand out too and so I will put this in my newspaper.
  11. 11. Q - For all this is a music magazine contents page I was still inspired by how they organised the layout in such a way that everything has a place, everything is eye catching as the colours are used effectively and yet it doesn’t look too overcrowded with words as they also included images to help break up the page.
  12. 12. Idea – The Poster for Newspaper - For my poster I have chosen to use red, black and white as my colour palette as this is what they typically do for newspaper advertisements. - I choose to do this template as this as they typically have text in the middle of the advert but after researching in more detail I have been inspired to change the pull quote into a sort of funny slogan as this is what they have done below:
  13. 13. The Sun - From this poster I was inspired on how they use their masthead/logo in their slogan. This poster also shows the way in which the newspaper tells the news (in a humourous way), which I too want to include in my newspaper.
  14. 14. Metro - This poster again shows the humour in newspaper advertisements which the METRO uses in its newspaper in its advertisement to intrigue people into buying the paper.
  15. 15. i - From looking at newspaper advertisements I have found that they use their masthead/logo in their slogan in a humourous way and so I have again been inspired to do this for my newspaper.
  16. 16. The Sun - For this poster about The Sun I liked how they used red and white as the main colours as it makes it eye catching.
  17. 17. The Aberdonian - Another technique I have found from researching newspaper adverts is that they also use the same layout as a typical newspaper front cover but change the words to tell the readers about what is inside the magazine. This technique has inspired me to think about doing this for my newspaper.
  18. 18. The Sun http://www.youtube.com/watch?v=YwrWpiEGg 3c&safe=active - For this advertisement it still keeps to the humour to which you would typically see in a newspaper advert, however it also includes things which the typical target audiences who are watching the advert do, such as talking about pay day etc. So for my newspaper advertisement I will try to do this in my newspaper, as this may help to attract my target audience
  19. 19. Clint - For this magazine launch advert I have been inspired by the layout of the advert as it is presented as if it was the product it is advertising. - Another technique they have used which I have been inspired by is how it talks about what is featuring in the magazine and this is something I want to imitate from the magazine. -From the magazine I also liked the idea of promoting my newspaper by showing the first or second edition of the product.
  20. 20. Idea – Home screen of Newspaper Website - For my home screen page for my website I have decided to use a red, black, white and blue colour palette as this is what they typically use for existing newspapers and so it also flows from print to digital. - For the layout of my newspaper website I took inspiration from existing newspaper websites like The Sun and The Mirror. - The target audience for my newspaper website is the same as my newspaper (15-30year olds), however this is aimed at the younger audience as typically teenagers use the internet more than the older target audience.
  21. 21. Mirror http://www.mirror.co.uk/ - For my home screen website page I was inspired by the colour scheme of the Mirror’s website as it uses the colours to make each part stand out, so I would like to imitate this technique in my website as it allows existing newspaper websites to know what the website is and how they should use it. - From this newspaper website I was also inspired by the layout as it has the masthead on the left in a red background and the when you are on a specific page it shows red to show where you are.
  22. 22. The Independent - From this newspaper website I was inspired by how it had different sections of the news such as ‘Sport’ and ‘Arts&Ents’.
  23. 23. Idea – News (1st Hyperlink) of Newspaper Website -For my News page for my website I was hoping to write about news in the local area. - My website will be constantly updated daily so that people can be informed via the internet of what is happening in the news. I decided to do this because as the years go by the internet world is expanding and now people (such as my target audience) are reading the news digitally rather than buying a newspaper from a shop. -I will try to use shocking and eye catching phrases to make the readers want to read my newspaper website and then go on to subscribe to my newspaper like they do with existing newspapers/websites. - I will use red, black and white as this is what they typically use on newspaper websites and also blue to make some articles or images stand out more. - My target audience for the newspaper will be 15-30 year olds as it will contain some content that you would see in a typical newspaper website (about celebrities) and about the news in your local area which the whole age range would be interested in. - For the layout of my newspaper I decided to look at existing newspaper websites with the same target audience so that they know that it is for them. Also by doing this process I found out which style of font to use (simple/formal), how to use colours effectively to make each image or piece of text stand out as well as arranging the layout so that it would frame the main article by using other articles and images. - Another thing which I have noticed from researching existing newspaper websites is that they usually have advertisement and so for my website I kept to this convention.
  24. 24. The Telegraph - I have noticed by looking at existing newspaper websites is that they always have a ‘NEWS’ page and so I was inspired to imitate the same technique for my newspaper website.
  25. 25. Sunday Post - From this website I was inspired by the way they have used the colours to make each section of the webpage stand out and so I will try to imitate it in my newspaper, as it will make readers want to look around on the whole site as it will look organised and professional looking.
  26. 26. Shields Gazette - From this website I was inspired by the layout of the website as it makes the page look organised and professional looking and so I will try to imitate it in my newspaper.
  27. 27. Idea – What’s On (2nd Hyperlink) of Newspaper Hyperlink - For my 2nd hyperlink page I will use the same colours as my newspaper and other newspaper pages; red, white, black and blue to keep consistency throughout my product, to keep it professional looking and also so that readers can recognise the house style of my product. - My target audience also remains the same (15- 30 year olds) for this part of my product.
  28. 28. Chester Chronicle - For my ‘What’s On’ page for my website I noticed that they usually dedicate a section to local events and so I was inspired to imitate this technique and use it in my website so that when readers came to view my website they would find every thing they would typically see in an existing newspaper website on my website.
  29. 29. Sunderland Echo - From looking on this page I also noticed that they write articles on local celebrities (who local people may now) and so it inspired me to put this into my newspaper as readers will want to read about local people as well as the main news. - Also from looking on this website on the ‘WHAT’S ON’ page I found inspiration on what to call my events page.
  30. 30. - From this website I found that they also include videos for their news website and so I was inspired by this to include into my website. - I also got inspired by the way they use the setting to emphasize the subject they are speaking about and talking to the people about the subject matter. By doing this it makes it look more believable and professional. http://www.bbc.co.uk/news/health- 24105248
  31. 31. - From this website I liked how they did a voice over which went with the images they were showing on screen and felt that it made the video more interesting. - Also from this video I liked how they used different focus (from unfocused to focused) as it draws your attention to the screen. - I also liked how when they were interviewing George Osbourne they had a box come up of who it is and the logo of the company. http://www.itv.com/news/2013-09- 16/will-we-get-our-money-back/
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