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Music Magazine
 

Music Magazine

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    Music Magazine Music Magazine Presentation Transcript

    • Researching Music Magazines
    • Kerrang! Magazine • Kerrang! Magazine is based mainly on pop-punk / rock music. • It is brought out with the purpose to entertain the audience it is targeted towards, but it also provides information to them on different bands, and introducing new bands. • The main target audience is teenagers, young adults with the love for that music genre. • Another purpose of the magazine is to advertise band tour dates, which allows the readers to find out when certain bands are touring their area and when the tickets will be out. • Kerrang! Has published a great number of the magazines, but they are more noticeable in shops due to their outstanding style. • The front cover style is always outgoing, and full of colour. The main image on the magazines never looks serious, which makes the magazine stand out from others. The general target audience was people who were into that sort of music.
    • Key Facts • Kerrang! Is published by Bauer Media Group, and was first published in June 1981. • Bauer Media Group is publisher which publishes a great number of different media, for instance radio, magazine and television. The magazines they published were: Angling Times, Motor Cycle News, FHM, Closer, Grazia, Heat, Kerrang, Q, Match, Yours, Parker and Car. • As well as being a magazine, Kerrang can also be found on the internet giving a digital copy of the magazine. Kerrang also have a music channel on television and a radio channel, but these do not relate to the magazine as they are based on just the music related to Kerrang (rock to pop-punk), which are multimedia spin-offs. • They also have their own tour every year with bands relating to their genre of music, which is stated heavily in the magazines. • The magazine, holds its own Kerrang awards, which is like other award ceremonies but the readers get to pick who they want to win, usually through the website for the magazine. • The NRS website shows figures of the relationships of Kerrang and the number of adults 15 and over. From October 2011 till September 2012, the average number of readers was 387000. However, the figures for the average number of readers in July 2012 till June 2013, for Kerrang, was 294000. The figures state that there is a decrease in the number of readers, but it is still a large number. This emphasises that there is still a great number of the British population that read Kerrang.
    • Old Kerrang Magazine Covers Amateur looking, a lot more colourful than recent. The magazine is an overall colourful magazine. Banners are very heavy (large). Different camera shots that emphasise the props used in the image.
    • Recent Kerrang Magazine Covers The masthead is bold but more plain. Less colour is used, but the magazine is more colour coordinated. The camera shots are relatively the same, but can still fit and emphasise, the whole band and the ‘Security’ top. The main cover story is also larger, stands out more. A great amount of photos are used, but the banner is more subtle.
    • Contents Page 2003 Plain title, with the use of dark colours on the page. The dark colours make the tone dark. The different colours make the page titles stand out. No pictures are used making the contents more plain.
    • Contents Page 2009 Use of an editors article, along with a wider range of colours use, including a white background. More images are used, and a main image states the main article in the magazine. Banners are used to separate different sections of the magazine, for instance news and gig guides.
    • Kerrang Interview 1981 An overall dark tone is presented, through the use of white text on a black background. The page is full of text which looks boring and doesn’t attract the reader to read the interview. No difference in the text to distinguish the questions and answers.
    • Kerrang Interview 2011 A lighter colour is used as a background providing a more happier tone. A title is stated which helps the audience understand who the interview is with. A quote is used in a different colour to make it stand out. The quote is one that can be used to interest the reader. The colour of the quote then matches with artists hair. Some text was in bold and attracts attention, making a difference between the questions and answers.
    • Rivalries • Although there may be no websites that show the rivalries of Kerrang, there is a number of different magazines that are aimed at the same audience, which causes rivalry on the number of readers. • Magazines that are aimed at the same target audience are Alternative Press, Metal Hammer and Rock Sound. • Another form of rivalry is the use of websites like last.fm, which can provide all the information Kerrang and other magazines contain, like new bands, information of different bands and tour dates.
    • Journalism • ‘The Guardian’ has provided a number of different articles on Kerrang, both providing good and bad news about both Kerrang magazine and other Kerrang media. This for instance is shown a day of a reporter in the Kerrang radio, which is selling the radio to the audience, and an article on the 30 years of Kerrang magazines which also sells the magazine to ‘The Guardian’ readers. • ‘The Independent’ also has past articles on Kerrang, put mainly on topics like the Kerrang awards, which puts across the awards to an audience which may not keep up with the Kerrang media. • ‘Press Gazette’ has number of different articles based on the magazine. • The use of the media spotlight, like this, puts across the Kerrang magazine and Kerrang radio to a great number of people which may not know a lot about the magazine itself.