The masthead is bold and black but the main feature photograph hides the masthead. This is effective as Also above the headline are mini exclusives that it highlights the main feature. attract the reader to buying the magazine. The main feature has a different text and theThe gradient in the biggest textcolour of the this is eye-background helps catching andthe magazine look attracts theclassic as the reader. Alsogradient sinks into the mainthe picture. singer is wearing clothes that complement the colour scheme, red blue and grey.Like NME, MOJOis also advertisinga “free CD” this isalso a hugeselling point it The exclusivesattracts the attractreader. A lot of readershipmagazines use and the redthis to attract and blue tagstheir audience. are eye- catching. The text is mostly the same size except the main feature and the text is also very similar in font. This makes it easy to read and alsoThe colour scheme for MOJO is blue white grey and red. Also like NME the very simple.magazine looks simple and classic. The red and blue look eye-catchingagainst the grey and white grabbing the reader’s attention.