• Like
Evaluation of my horror poster
Upcoming SlideShare
Loading in...5
×
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
64
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Evaluation of my Horror PosterRebecca Paterson
  • 2. • I think that the film trailer and the film poster go well together. The main character hasbeen used to advertise the film trailer and the film. The effect on the eyes, links in withthe genre of psychological horror, and the white, black and red colour scheme links inwith horror. It also represents the coldness, harshness and psychological aspects of thetrailer.• I used the image of eyes to advertise my horror trailer, they are common whenadvertising horror because it becomes very personal and quite intrusive towards theviewer which is effective when advertising horror movies.• I chose to do a character poster and not a teaser poster because the film is not afranchise it would be harder to link the poster with the trailer as it is not well known asthere is not a franchise fan base already in place, examples of this would be SAW. Thecharacter poster allows the audience to link something to the trailer. As it is only part ofthe face, it creates enigma so that the audience want to go and see the trailer. As themain sub-genre is psychological, I thought that imagery of weapon would not representthe trailer, also as the trailer does not have any images of weapons in it either. I thoughtthat the editing on the eyes so that there is not as much contrast between the white ofthe eye and iris when converted to black and white. I also made the pupil darker so thatit was bolder. This editing gave the eye an unnatural feel to the image and this linked inwith the psychological genre.
  • 3. • In my research looking at horror posters that used images of eyes, I found that firstlythe colour schemes that worked best where black, white and red. I thought using ablack and white image also kept in with this colour scheme and linked in with thecoldness of the genre better as well. “The grudge 2” poster and “The Eye” poster usethe plain, simple, over exposed, white background, contrasting eye imagery.• I also chose to do a landscape poster as I thought that the composition looked betterand would look cramped on a portrait poster. Also because the image I chose to croplandscape across the middle section of the face, instead half of the portrait of the face,the image looked better landscape, so the “darkness” could engulf the image on oneside.• As eyes are common imagery in horror posters, all the eyes were looking out at theaudience, this allowed the image to be direct and connect with the audience. This wasalso effective because it was intrusive and uncomfortable with are connoted with thegenre of the horror.• In terms of text, I kept the title the biggest text on the poster so that the name of thefilm is easy to see, I also found that in some psychological horror posters one or twoletters are flipped which make the audience second guess what they are reading as itplays tricks with the brain because you read it the same while your eyes register thedifference slower, linking in with the psychological element. There is also the date, andthe billing block at the bottom, discreetly, so it does not intrude on the image as this ismain focus. I kept the font the same, except the billing block, to be consistent so that itis easy to read. To give my film a brand identity I used the same text and style on themagazine and front cover of my magazine.
  • 4. Going back to the originalanalysis of horror posters, hetypography on the poster isimportant as it reflect elementsin the film like in humancentipede poster and themovement in the text. Thisinspired me to change the “R’s”in the title to reflect thepsychological element.Also the placement of the text isimportant as the text should notover power the image. Having theimage framed by the text allowsthe poster to be read smoothlyrather then confusing and hard toread and focus on the poster,image or text.The colour scheme is importantso that it attracts the intendedaudience, to attract a horrortarget audience the colours ofthe poster have to be associatedwith horror which is why I chosered, white and black. Also thewhite and black can be linked toStrausss binary opposite theory,white signifying the good andblack signifying the evil.The image in the poster hasto link with the genre ofhorror which is why youcan only see a small slice ofher face, as it becomesintrusive anduncomfortable to look atwhich is the desired effectfrom horror films. The waythe eyes have been editedalso add to the eerie,unnatural atmospherewhich links in with thepsychological horror sub-genre.Also the left side of theposter is particularly darkand the right is overexposed this also could belinked with the binaryopposites and could be saidto foreshadow her beingthe victim and her fightagainst evil.In the top right hand corner and bottom left hand corner I made thecorner darker to reinforce the graduation of colour from dark to lightand to reinforce the sense of darkness and evil.The tag line is underneath the title andhints at story line. It draws in theaudience and creates a sense of enigmathat make the audience want to see thefilm (developed by Barthes).I made some of the billing block textbold and bigger and some red to breakup the bulk of text and make it easierto read.I also added in production companylogos and social network sites, thismeans that the audience is able to bemore interactive with the film.
  • 5. Going back to the originalanalysis of horror posters, hetypography on the poster isimportant as it reflect elementsin the film like in humancentipede poster and themovement in the text. Thisinspired me to change the “R’s”in the title to reflect thepsychological element.Also the placement of the text isimportant as the text should notover power the image. Having theimage framed by the text allowsthe poster to be read smoothlyrather then confusing and hard toread and focus on the poster,image or text.The colour scheme is importantso that it attracts the intendedaudience, to attract a horrortarget audience the colours ofthe poster have to be associatedwith horror which is why I chosered, white and black. Also thewhite and black can be linked toStrausss binary opposite theory,white signifying the good andblack signifying the evil.The image in the poster hasto link with the genre ofhorror which is why youcan only see a small slice ofher face, as it becomesintrusive anduncomfortable to look atwhich is the desired effectfrom horror films. The waythe eyes have been editedalso add to the eerie,unnatural atmospherewhich links in with thepsychological horror sub-genre.Also the left side of theposter is particularly darkand the right is overexposed this also could belinked with the binaryopposites and could be saidto foreshadow her beingthe victim and her fightagainst evil.In the top right hand corner and bottom left hand corner I made thecorner darker to reinforce the graduation of colour from dark to lightand to reinforce the sense of darkness and evil.The tag line is underneath the title andhints at story line. It draws in theaudience and creates a sense of enigmathat make the audience want to see thefilm (developed by Barthes).I made some of the billing block textbold and bigger and some red to breakup the bulk of text and make it easierto read.I also added in production companylogos and social network sites, thismeans that the audience is able to bemore interactive with the film.