+ YouNoodle Entrepreneurship Immersion Summer Camp San Francisco, CA June 6 – July 1, 2011
Objectives and Background Objectives: Program components: ü Theory and Practice 1) To immerse students in the Silicon Valley ü Startup Visits ü VIP Networking entrepreneurial culture ü Mentorship 2) To teach students the fundamentals of high tech ü Weekend Excursions entrepreneurship as pioneered in Silicon Valley 3) To connect students to resources, and to thought Tools and delivery: leaders and serial entrepreneurs ü Curriculum designed and delivered by Fenwick and 4) To help build startup projects by the end of the West Consulting Professor at course. Stanford ü Book “Gear-up.” new multimedia and interactive book by former Managing Director at Skype
YouNoodle Background YouNoodle is a San Francisco based company specialized in designing and implementing Over 300 universities and entrepreneurship groups have entrepreneurship programs. YouNoodle works with governments (e.g. Chile, Singapore, Denmark) as well used YouNoodle’s technology, including Berkeley, Stanford, as top Fortune 500 companies (e.g. Intel, IBM, Microsoft) in building the next generation of Duke, Yale, and Princeton entrepreneurs. Located in the heart of the elite network of Silicon Valley, YouNoodle has access to the best The company is funded and entrepreneurial know-how, people and resources in advised by some of the the bay area. YouNoodle was originally founded by worlds foremost Internet, organizers who lead programs at Stanford and technology, investment and Oxford Universities with the intention of connecting news innovators, including the and scaling up business competitions on campuses. ﬁrst angel investor behind Facebook and both cofounders of PayPal.
Program Description Theory: Networking: ü Designed and delivered by Fenwick and West Consulting Stanford professor Tom Kosnik and ü Weekly VIP events to meet supplemented by guest speakers including tech experts, potential teammates, venture capitalists, and serial entrepreneurs. investors, and advisors ü “Gear-up” is an interactive framework authored by a ü Visits to iconic startups, Stanford Professor and an early Managing Director at incubators and university Skype. This innovative teaching tool will be launched for programs the ﬁrst time to students during the camp. It will help students to transform your idea into a high-potential venture in real time. Practice: Fun: ü Teams work on startup projects over the course of the ü Hackathon weekend program and learn interactively. Mentors and mock project building judges provide honest feedback every week competition ü Weekend excursions to Bay Area sites and team building activities
Theory June 6: Course Overview and Intros, June 14: Intellectual Property, How Silicon Valley Key Frameworks and to Create, Leverage and Defend Overview of “Gear Up” your IP June 8: Building the Startup Team, June 17: Venture Finance Creativity Improvisation Workshop June 10: Business Models and Key June 20: Project Presentations and Metrics. From Idea to Opportunity and Venture Capital Panel Customer Development, June 24: Social Entrepreneurship Entrepreneurial Marketing and Careers June 13: Incorporation, Term Sheets and June 27: Final Team Presentations Cap Table July 1: Course Summary and Final Presentations
Gear-Up – The “UnBook” “Gear Up” is a framework that will help you to transform your idea into a high-potential venture in real time. Our Top 10 gears are the most critical components to launch a high-potential company. Behind each gear is a set of models, tools, and frameworks. Everything in this book and the virtual wall behind it has been tested in the trenches by entrepreneurs around the world. The gears are all connected to each other. You know what that means! They all have spin, they have to be in sync, and they have to be connected. Gear Up is based on over Authors: 75 years of experience in workingJonas Kjellberg, former Managing Director at Skype with and teaching two generations ofTom Kosnik, Fenwick and West Consulting Stanford Professor global entrepreneurs. Lena Ramfelt, co-founder Gear Up Ventures
Key instructors TOM KOSNIK REBECA HWANG ü Fenwick and West Consulting Professor, Stanford ü Chemical Engineer, Civil and Environmental Eng., MIT PhD Technology Ventures Program (STVP), at Stanford Candidate, Social Network Theory and Water, Stanford School of Engineering. ü Lectures High Tech Entrepreneurship, Stanford University ü International Advisor for National University of ü Lead Organizer, Social e-challenge Competition at Stanford Singapore Entrepreneurship Center ü Co-founder, Clean Tech Open Competition ü Cofounder of Gear Up Ventures ü Advisor, Imagine H2O ü Teaching: Global Entrepreneurial Marketing, Technology ü Co-Founder of the Consortium of Social Entrepreneurship Entrepreneurship, New Venture Creation, and and Education (SEEC). Entrepreneurial Thought Leaders Program. He taught ü Judge, World Bank Competition Marketing at Harvard Business School from 1985-89, ü Co-author book, Female Immigrant Entrepreneurs: The and launched HBS’s Entrepreneurial Marketing course Economic and Social Impact of a Global Phenomenon. in1995-97. ü Worked 4 years in IP and tech transfer ü Has served as a leadership coach and advisor to ü Holds 2 patents, one pending hundreds of entrepreneurial leaders and teams from ü Winner, MIT Ideas Prize, Lemelson Prize, Junior 1980 to the present. Achievement Competition, Finalist, MIT 100K ü Clients include:; Apple Computer; Applied Materials; ü Speaker on university entrepreneurship for Ministry of HP China, ; Ernst Young, IBM; Microsoft and over 50 Education in Denmark, University University of Zaragoza startups. in Spain University of Porto, in Portugal University EAFITü Education: BA, History/International Relations, Duke in Colombia, EnterPrize Puerto Rico, IEEE Egypt, Tech de University (1972), MBA, University of Virginia (1977), Monterey Mexico, IIT India, Global Startup Workshop in Ph.D., Stanford Graduate School of Business (1986). Buenos Aires, Norway, Spain, South Africa and Iceland,
Practice Practice: Teams work on startup projects over the course of the program and learn interactively. ü Team work in startup projects ü Mentorship by Silicon Valley luminaries ü Piching to investors ü Elevator pitches and tips on networking ü Tons of feedback ü Innovation workshop and hackathon
Startup Visits Incubators: Startups:* Plug and Play Founders Den 500 Startups Twitter Yammer i/o Ventures Google Formspring The Hub Zynga Quora TechBA Square Box.net Tesla Tapulous Better Place Eventbrite Universities: Stanford University * At least 4 startup visits to companies on this list or UC Berkeley of similar caliber USF
Networking Events Networking Events: Opportunities to meetand practice meeting potential teammates,investors, and advisors: June – 9 Meetup June 11-12 - Hackathon June 15 - Meetup June 22 - Meetup June 30 - Cocktail Reception Xbox and Kinects will be rafﬂed at events
Weekend Excursions Weekend Excursions: Day trips to beautiful Bay Area sites and a chance tobond with fellow students in a fun and relaxed setting. White Water Rafting and Orientation (Weekend 1) San Francisco City Tour (Weekend 3) Napa Valley Tour (Weekend 4)
Hackathon Hackathon: Intense project-building event held in San Francisco. Focuses on building a web or mobile application which could form a basis of a credible business over the course of a weekend. The weekend brings together people with different skill sets to build applications and develop a commercial case around them.
Student Residences - Directions Included in the room price are full-choice Monroe Residence American-style breakfasts and tasty, four-course Club dinners served Monday through Saturday, with a 1870 Sacramento Street continental breakfast and hearty brunch offered San Francisco, every Sunday. CA 94109-3598 (415) 474-6200 The Monroe affords as much privacy, or company, as you choose—with a television lounge, billiards room, study room, and laundry room available to guests. WiFi (54Mbps) is available for FREE. On winters days, many enjoy reading and chatting by the polished mahogany Check-in: June 3, 2011 ﬁreplace, a gracious reminder of historic San Francisco. Check-out: July 1, 2011 Complimentary maid service is also provided.
Fun in San Francisco Dancing: Lessons at a San Francisco venue. Beach: Half Moon Bay Pub Quiz Night: Teams answer trivia in a light-hearted competition Giants Game: Tour of ATT Park and a baseball game
Summary for beneﬁts ü Best Curriculum: a combination of theory and practice designed and delivered by Stanford ü Incredibly Fun - San Francisco has a lot to offer: Faculty and by Silicon Valley entrepreneurial beaches, mountains, wineries, a cosmopolitan city celebrities and by experts in entrepreneurship in with great character and night life. Latin America ü More affordable: similar programs cost aü Project-based: students will ﬁnish the program minimum of $11,000 per student (which does with a startup project, a team and feedback and not include startup visits or fun activities) validation from Silicon Valley luminaries ü Widespread impact and social capital value: thisü Full immersion in Silicon Valley culture and best program is not just another class students will practices: students will visit real startups (those take. Each student will come back with a that will likely become the next Facebook) and knowledge, know-how, a project reviewed by famous startups (e.g. Twitter). VIP networking those who made Silicon Valley happen and events and mixers that are by-invitation-only will possibly, leads for funding and advisors. Each plug students in the heart of the entrepreneurial student will become an evangelizer that will elite in the bay area, which will result in long- contribute to strengthening the local lasting bridges entrepreneurial ecosystem
Budget MANDATORY: Weekend activities (optional) includes Tuition: orientation weekend, team Includes lectures, mentorship, startup visits, building NAPA, city and beach networking events and afternoon workshops and hackathon and white water rafting tour US$ 1000/student US$ 2500/per student Accommodation: June 3-July1, 2011 Extras: Flight (students are responsible to At Monroe Residence Club. book their own ﬂights to SFO) Includes breakfast, dinner, maid services and Book “Gear Up” - US$69.45 Wi-Fi Lunch and local US$ 1000/per student transportation, entertainment
How to Sign Up ü Only a few spots left! ü Any students, entrepreneurs and program managers can sign up ü Email email@example.com to register ASAP and indicate: 1) if you are interested in weekend events 2) Whether you are a student, young professional or program manager/educator 3) Preferred payment method (paypal or wire transfer) ü Make ﬂight and VISA arrangements