Ryan reardon papa john's campaign

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ADV 420 New Media Drivers License
Papa John's PR Strategy

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Ryan reardon papa john's campaign

  1. 1. Better Marketing. Better Sales. Papa John’s. Digital Marketing Strategy for Papa John’s Ryan Reardon New Media Drivers License 2014
  2. 2. Company History “Better Ingredients. Better Pizza. Papa John’s.” Founded in 1984 by “Papa” John Schnatter 4,200 Restaurants Worldwide
  3. 3. Target Audience College Campuses Freshman to Doctoral Students
  4. 4. Key Performance Indicators Sales Numbers Shares, Likes, Follows, Posts Consumer Feedback
  5. 5. Campaign Goals # 1 Pizza Place for College Students Create loyal, long lasting Customers With use of Social Media
  6. 6. The Big Idea Create Buzz Offer Deals/Contests Student Involvement
  7. 7. Tools and Tactics Facebook Twitter Google AdWords & SEO “Keywords”
  8. 8. Twitter Picture Competition College Campus Representative Page Showcase Team/Papa Johns Pizza Spirit Free Pizza, Pop & Breadsticks
  9. 9. Budget $100,000 8 Month Campaign Twitter Ads - $60,000 Facebook Ads - $20,000 Google AdWords - $20,000 Facebook & Twitter Page - FREE
  10. 10. Summary College Towns & Students Utilizing Google AdWords, Facebook & Twitter Twitter Picture Contest Budget - $100,000

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