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Lissted’s new influencer feature finds the PR-related tweets you might have missed
PR jokes and PR jobs, pet peeves and glowing endorsements: UK journalists have taken to Twitter this month to talk about PR, and there are some big names among them. RealWire used the latest feature of its Twitter-based influencer relations platform Lissted to line up ten of our favourite tweets.
The tweets were collected from 1.7m UK media tweets tracked by Lissted over 30 days.
The keywords “PR”, “public relations”, “media relations” or “press release” appeared in 4,801 tweets from over 2,000 different journalists and bloggers.
These 4,801 tweets were analysed using Lissted’s new Influencer feature, which allows users to search the recent tweets of local, topical journalists, bloggers and outlets for relevant keywords, and turn that data instantly into a personalised dashboard of potential media influencers around a topic.
The feature creates a potential go-to list for outbound media relations, and a shortcut to finding and following conversations around your brand, your client, or your industry.