Tots 100, the UK’s largest community of active parent bloggers and RealWire the online press release distribution service published exclusive research by Tots100 in February 2012 which revealed that the parent blogging community is becoming increasingly commercialised, presenting huge opportunities for brands that can engage with bloggers.
Tots100 polled more than 500 active UK parent blogs in December 2011, asking bloggers how they make their blogs pay – and what role brands play in this process. The results revealed that 59% of UK parent blogs have made money from blogging in the past 12 months, but 90% of respondents would either like to make more money or start to monetise their blogs. Popular ways for bloggers to make money include sponsored posts (22%), advertising (17%) and paid text links (12%).
A second survey of 250 parent bloggers asked about their experience of working with brands through public relations. The results showed that bloggers are receiving more pitches than ever before, and this means they are increasingly choosy about which brands they will work with. One in three bloggers will opt not to work with a brand they don’t personally like, while 67% of parent bloggers said their biggest frustration was PR professionals sending information that wasn’t relevant.