Social Media News Release - A Press Release for the Online World or a Meatball Sundae

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Presentation at Social Media World Forum 2010 about the Social Media News Release as a format compared to the traditional press release. Hattips to Greg Jarboe and Seth Godin for title …

Presentation at Social Media World Forum 2010 about the Social Media News Release as a format compared to the traditional press release. Hattips to Greg Jarboe and Seth Godin for title http://searchenginewatch.com/3627708

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  • CLIENT list with logos
  • CLIENT list with logos
  • CLIENT list with logos
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  • CLIENT list with logos
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Transcript

  • 1. social media news release A Press Release for the Online World or a “Meatball Sundae”
  • 2. problem Less stories . More creatively told . To the right people .
  • 3. problem Design
  • 4. Ivy Lee “ One of the founding fathers of modern day PR” (Wikipedia) history
  • 5. history
  • 6. the online media
  • 7. the online media
  • 8. the online media
  • 9. the online media
  • 10. community approach
  • 11. current press release Image from Publicity Insider
  • 12. solution
  • 13. example
  • 14. Branding and design Multimedia content Links to relevant content Share Social Media Content Hyperlinks Other elements Comments Relevant coverage
  • 15. examples
  • 16. impact 997 releases analysed of which 71 Social Media News Releases 51% 41% 62% Releases achieving 4 or more pieces of editorial/blog coverage 336% 1.1 4.8 Average Blog Coverage per release 108% 4.9 10.2 Average Editorial Coverage per release Improvement Traditional Press Release Social Media News Release  
  • 17. the “future”
  • 18. Thank you Adam Parker, CEO email [email_address] blog www.showmenumbers.com twitter @AdParker mobile 07810 837193