social media news release A Press Release for the Online World or a “Meatball Sundae”
problem Less stories . More creatively told . To the right people .
problem Design
Ivy Lee “ One of the founding fathers of modern day PR”  (Wikipedia)  history
history
the online media
the online media
the online media
the online media
community approach
current press release Image from Publicity Insider
solution
example
Branding and design Multimedia content Links to relevant content Share Social Media Content Hyperlinks Other elements Comm...
examples
impact 997 releases analysed of which 71 Social Media News Releases 51% 41% 62% Releases achieving 4 or more pieces of edi...
the “future”
Thank you Adam Parker, CEO email  [email_address] blog  www.showmenumbers.com twitter  @AdParker mobile  07810 837193
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Social Media News Release - A Press Release for the Online World or a Meatball Sundae

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Presentation at Social Media World Forum 2010 about the Social Media News Release as a format compared to the traditional press release. Hattips to Greg Jarboe and Seth Godin for title http://searchenginewatch.com/3627708

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  • Transcript of "Social Media News Release - A Press Release for the Online World or a Meatball Sundae"

    1. 1. social media news release A Press Release for the Online World or a “Meatball Sundae”
    2. 2. problem Less stories . More creatively told . To the right people .
    3. 3. problem Design
    4. 4. Ivy Lee “ One of the founding fathers of modern day PR” (Wikipedia) history
    5. 5. history
    6. 6. the online media
    7. 7. the online media
    8. 8. the online media
    9. 9. the online media
    10. 10. community approach
    11. 11. current press release Image from Publicity Insider
    12. 12. solution
    13. 13. example
    14. 14. Branding and design Multimedia content Links to relevant content Share Social Media Content Hyperlinks Other elements Comments Relevant coverage
    15. 15. examples
    16. 16. impact 997 releases analysed of which 71 Social Media News Releases 51% 41% 62% Releases achieving 4 or more pieces of editorial/blog coverage 336% 1.1 4.8 Average Blog Coverage per release 108% 4.9 10.2 Average Editorial Coverage per release Improvement Traditional Press Release Social Media News Release  
    17. 17. the “future”
    18. 18. Thank you Adam Parker, CEO email [email_address] blog www.showmenumbers.com twitter @AdParker mobile 07810 837193
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