Social Media News Release - A Press Release for the Online World or a Meatball Sundae

by RealWire on Mar 17, 2010

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Presentation at Social Media World Forum 2010 about the Social Media News Release as a format compared to the traditional press release. Hattips to Greg Jarboe and Seth Godin for title http://searchen...

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Social Media News Release - A Press Release for the Online World or a Meatball Sundae — Presentation Transcript

social media news release A Press Release for the Online World or a “Meatball Sundae”

problem Less stories . More creatively told . To the right people .

problem Design

Ivy Lee “ One of the founding fathers of modern day PR” (Wikipedia) history

history

the online media

community approach

current press release Image from Publicity Insider

solution

example

Branding and design Multimedia content Links to relevant content Share Social Media Content Hyperlinks Other elements Comments Relevant coverage

examples

impact 997 releases analysed of which 71 Social Media News Releases 51% 41% 62% Releases achieving 4 or more pieces of editorial/blog coverage 336% 1.1 4.8 Average Blog Coverage per release 108% 4.9 10.2 Average Editorial Coverage per release Improvement Traditional Press Release Social Media News Release

the “future”

Thank you Adam Parker, CEO email [email_address] blog www.showmenumbers.com twitter @AdParker mobile 07810 837193

Social Media News Release - A Press Release for the Online World or a Meatball Sundae

by RealWire on Mar 17, 2010

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Social Media News Release - A Press Release for the Online World or a Meatball Sundae — Presentation Transcript