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PRFilter Press Release Timing Analysis March 2011
PRFilter Press Release Timing Analysis March 2011
PRFilter Press Release Timing Analysis March 2011
PRFilter Press Release Timing Analysis March 2011
PRFilter Press Release Timing Analysis March 2011
PRFilter Press Release Timing Analysis March 2011
PRFilter Press Release Timing Analysis March 2011
PRFilter Press Release Timing Analysis March 2011
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PRFilter Press Release Timing Analysis March 2011

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Analysis of the timings of press release distribution based on a sample of over 50,000 releases indexed by PRFilter, the PR relevance engine from RealWire

Analysis of the timings of press release distribution based on a sample of over 50,000 releases indexed by PRFilter, the PR relevance engine from RealWire

Published in: News & Politics
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  • 1. When are the most popular times to send out a press release? <br />March 2011<br />
  • 2. Highlights – Global sample<br />54,160 releases analysed* from PRFilter data from March 2011. <br /><ul><li>25 per cent of releases were sent ‘on the hour’. I.e. at 8.00, 9.00, 10.00 etc
  • 3. 31.0 times more releases were sent ‘on the hour’ than in the least popular minute during an hour (57th minute)
  • 4. 13:00 UK time (GMT/BST) was the most popular single minute to send a release with 5.5 per cent of releases sent between 13:00-13.01
  • 5. The top 5 single minutes of the day accounted for 16.7 per cent of all releases sent
  • 6. 13:00-14.00 UK time (GMT/BST) was the most popular hour to send a release with 13.7 per cent sent
  • 7. 49.6 per cent of releases were sent between 12:00 and 17:00 (GMT/BST)</li></ul>*Timings based on those stated in release source header<br />             This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. <br />
  • 8. Highlights – UK originating sample<br />3,750 releases analysed* from PRFilter data from March 2011 <br /><ul><li>17 per cent of releases were sent ‘on the hour’. I.e. at 8.00, 9.00, 10.00 etc with a further 4.5 per cent in the 2nd minute of each hour
  • 9. 24.4 times more releases were sent ‘on the hour’ than in the least popular minute during an hour (5th minute)
  • 10. 15:00 UK time (GMT/BST) was the most popular single minute to send a release with 2.2 per cent of releases sent between 15:00-15.01
  • 11. The top 5 single minutes of the day accounted for 10.0 per cent of all releases sent
  • 12. 15:00-16.00 UK time (GMT/BST) was the most popular hour to send a release with 11.0 per cent sent
  • 13. 47.6 per cent of releases were sent between 12:00 and 17:00 (GMT/BST)</li></ul>*Timings based on those stated in release source header<br />             This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. <br />
  • 14. Potential implications of analysis<br /><ul><li>Is ‘on the hour’ the best time to send? - The large amount of activity around the hour mark, and to a lesser extent the half hour, make these times potentially ones where a press release will have a lot of competition for attention. Where flexibility exists it is possible that distribution at times of lower concentration may be beneficial to pick up.
  • 15. Is the release of UK originating announcements affected by US media timings? – The similar concentration of both the UK and Global samples between 12.00-17.00 despite the Global sample including a very high proportion of US releases suggests many UK announcements may be held until the US media is awake.</li></ul>*Timings based on those stated in release source header<br />             This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. <br />
  • 16. Timing of distribution – Global sample<br />             This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. <br />
  • 17. Timing of distribution – UK originating sample<br />             This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. <br />
  • 18. Minute analysis – Global sample<br />Shows the percentage of releases that were timed across March 2011 in a particular minute in each hour of the day i.e. 00.00-00.01, 01.00-01.01, 02.00-02.01 etc all represent the 1st minute of an hour; 00.01-00.02, 01.01-01.02, 02.01-02.02 etc all represent the 2nd minute and so on.<br />             This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. <br />
  • 19. Minute analysis – UK originating sample<br />Shows the percentage of releases that were timed across March 2011 in a particular minute in each hour of the day i.e. 00.00-00.01, 01.00-01.01, 02.00-02.01 etc all represent the 1st minute of an hour; 00.01-00.02, 01.01-01.02, 02.01-02.02 etc all represent the 2nd minute and so on.<br />             This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. <br />

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