Online PR Its All About Relevance
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Online PR Its All About Relevance

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    Online PR Its All About Relevance Online PR Its All About Relevance Presentation Transcript

    • online pr Its all about Relevance
    • Advertising v PR Advertiser “ I’m great go out with me!” PR “ He’s great go out with him!”
    • the online media
    • the online media
    • the online media
    • the online media
    • the online media
    • the online media
    • the online media
    • the online media
    • the online media
    • cautionary tales
    • community approach
    • irrelevance = pollution
    • Image from http://customersrock.files.wordpress.com/2007/03/listening.jpg
      • RSS Reader
      • Twitter
      • Technorati
      • Blogpulse
      • Delicious
      • Backtype
      • Google analytics
      listen
    • Image from http://www.adventureactive.com/
      • Organisational blog
      • Commenting on other blogs
      • Twitter
      • Blogger outreach
      be authentic
      • Content creation
      • Guidance/advice
      • Information
      • YouTube channel
      • Flickr
      • Facebook
      give
    • Image from http://www.gapingvoid.com/Moveable_Type/archives/004562.html
      • Who? How? Timeliness
      respond
    • stay in the conversation
    • don’t – treat as a channel
      • Blogger outreach
      • Seek permission
      don’t – spam
      • “ Real” World comments
      • Be aware
      • Guidance for staff
      don’t forget visibility
    • don’t ignore
    • thanks Adam Parker, CEO email [email_address] blog www.showmenumbers.com twitter @AdParker mobile 07810 837193