Online PR Its All About Relevance

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  • 1. online pr Its all about Relevance
  • 2. Advertising v PR Advertiser “ I’m great go out with me!” PR “ He’s great go out with him!”
  • 3. the online media
  • 4. the online media
  • 5. the online media
  • 6. the online media
  • 7. the online media
  • 8. the online media
  • 9. the online media
  • 10. the online media
  • 11. the online media
  • 12. cautionary tales
  • 13. community approach
  • 14. irrelevance = pollution
  • 15. Image from http://customersrock.files.wordpress.com/2007/03/listening.jpg
    • RSS Reader
    • Twitter
    • Technorati
    • Blogpulse
    • Delicious
    • Backtype
    • Google analytics
    listen
  • 16. Image from http://www.adventureactive.com/
    • Organisational blog
    • Commenting on other blogs
    • Twitter
    • Blogger outreach
    be authentic
  • 17.
    • Content creation
    • Guidance/advice
    • Information
    • YouTube channel
    • Flickr
    • Facebook
    give
  • 18. Image from http://www.gapingvoid.com/Moveable_Type/archives/004562.html
    • Who? How? Timeliness
    respond
  • 19. stay in the conversation
  • 20. don’t – treat as a channel
  • 21.
    • Blogger outreach
    • Seek permission
    don’t – spam
  • 22.
    • “ Real” World comments
    • Be aware
    • Guidance for staff
    don’t forget visibility
  • 23. don’t ignore
  • 24. thanks Adam Parker, CEO email [email_address] blog www.showmenumbers.com twitter @AdParker mobile 07810 837193