Online PR Its All About Relevance
Upcoming SlideShare
Loading in...5
×
 

Online PR Its All About Relevance

on

  • 1,210 views

 

Statistics

Views

Total Views
1,210
Views on SlideShare
1,088
Embed Views
122

Actions

Likes
0
Downloads
25
Comments
0

2 Embeds 122

http://www.showmenumbers.com 120
http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Online PR Its All About Relevance Online PR Its All About Relevance Presentation Transcript

  • online pr Its all about Relevance
  • Advertising v PR Advertiser “ I’m great go out with me!” PR “ He’s great go out with him!”
  • the online media
  • the online media
  • the online media
  • the online media
  • the online media
  • the online media
  • the online media
  • the online media
  • the online media
  • cautionary tales
  • community approach
  • irrelevance = pollution
  • Image from http://customersrock.files.wordpress.com/2007/03/listening.jpg
    • RSS Reader
    • Twitter
    • Technorati
    • Blogpulse
    • Delicious
    • Backtype
    • Google analytics
    listen
  • Image from http://www.adventureactive.com/
    • Organisational blog
    • Commenting on other blogs
    • Twitter
    • Blogger outreach
    be authentic
    • Content creation
    • Guidance/advice
    • Information
    • YouTube channel
    • Flickr
    • Facebook
    give
  • Image from http://www.gapingvoid.com/Moveable_Type/archives/004562.html
    • Who? How? Timeliness
    respond
  • stay in the conversation
  • don’t – treat as a channel
    • Blogger outreach
    • Seek permission
    don’t – spam
    • “ Real” World comments
    • Be aware
    • Guidance for staff
    don’t forget visibility
  • don’t ignore
  • thanks Adam Parker, CEO email [email_address] blog www.showmenumbers.com twitter @AdParker mobile 07810 837193