Online PR Its All About Relevance

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Online PR Its All About Relevance

  1. 1. online pr Its all about Relevance
  2. 2. Advertising v PR Advertiser “ I’m great go out with me!” PR “ He’s great go out with him!”
  3. 3. the online media
  4. 4. the online media
  5. 5. the online media
  6. 6. the online media
  7. 7. the online media
  8. 8. the online media
  9. 9. the online media
  10. 10. the online media
  11. 11. the online media
  12. 12. cautionary tales
  13. 13. community approach
  14. 14. irrelevance = pollution
  15. 15. Image from http://customersrock.files.wordpress.com/2007/03/listening.jpg <ul><li>RSS Reader </li></ul><ul><li>Twitter </li></ul><ul><li>Technorati </li></ul><ul><li>Blogpulse </li></ul><ul><li>Delicious </li></ul><ul><li>Backtype </li></ul><ul><li>Google analytics </li></ul>listen
  16. 16. Image from http://www.adventureactive.com/ <ul><li>Organisational blog </li></ul><ul><li>Commenting on other blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Blogger outreach </li></ul>be authentic
  17. 17. <ul><li>Content creation </li></ul><ul><li>Guidance/advice </li></ul><ul><li>Information </li></ul><ul><li>YouTube channel </li></ul><ul><li>Flickr </li></ul><ul><li>Facebook </li></ul>give
  18. 18. Image from http://www.gapingvoid.com/Moveable_Type/archives/004562.html <ul><li>Who? How? Timeliness </li></ul>respond
  19. 19. stay in the conversation
  20. 20. don’t – treat as a channel
  21. 21. <ul><li>Blogger outreach </li></ul><ul><li>Seek permission </li></ul>don’t – spam
  22. 22. <ul><li>“ Real” World comments </li></ul><ul><li>Be aware </li></ul><ul><li>Guidance for staff </li></ul>don’t forget visibility
  23. 23. don’t ignore
  24. 24. thanks Adam Parker, CEO email [email_address] blog www.showmenumbers.com twitter @AdParker mobile 07810 837193

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