Online PR Its All About Relevance

online pr Its all about Relevance

Advertising v PR Advertiser “ I’m great go out with me!” PR “ He’s great go out with him!”

the online media

cautionary tales

community approach

irrelevance = pollution

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RSS Reader
Twitter
Technorati
Blogpulse
Delicious
Backtype
Google analytics
listen

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Organisational blog
Commenting on other blogs
Twitter
Blogger outreach
be authentic

Content creation
Guidance/advice
Information
YouTube channel
Flickr
Facebook
give

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Who? How? Timeliness
respond

stay in the conversation

don’t – treat as a channel

Blogger outreach
Seek permission
don’t – spam

“ Real” World comments
Be aware
Guidance for staff
don’t forget visibility

don’t ignore

thanks Adam Parker, CEO email [email_address] blog www.showmenumbers.com twitter @AdParker mobile 07810 837193

Online PR Its All About Relevance

by RealWire on Nov 19, 2009

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Online PR Its All About Relevance — Presentation Transcript