Media Relations Modernised - Share This CIPR North East Presentation

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Presentation to CIPR North East group on 29th August 2012 about the need the put more conversation back into media relations

Presentation to CIPR North East group on 29th August 2012 about the need the put more conversation back into media relations

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  • Media growing exponentiallyIntense competitionReduced journalist numbersRise of social media24 hours in the day

Transcript

  • 1. CIPR North EastShare This – Media Relations Modernised
  • 2. *Please drink responsibly
  • 3. Conversations
  • 4. Media relations dilemma
  • 5. Identify
  • 6. The “Influence” wars VS VS
  • 7. Listen and EngageTweetdeck Twitter Lists
  • 8. Listen - Demo
  • 9. Conversations
  • 10. On that note……