Media Relations Modernised

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Presentation to CIPR Yorks/Lincs on the importance of Twitter to media/influencer relations

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Media Relations Modernised

  1. 1. Media RelationsModernised
  2. 2. Conversations
  3. 3. Media relationsdilemma
  4. 4. Over 80% of journalists are onTwitter
  5. 5. • 19,304 journalists, bloggers and analysts• 6,172 outlet accounts• 205 millionstatus updates combined@cnnbrk most followed outlet with 11.8m…though @nytimes may have moreactive ones at 2.6mLissted’s current database
  6. 6. 8.19am
  7. 7. 3.12pm
  8. 8. Identify
  9. 9. The standards of influence?Measures of social capital?No.Maybe.Relevance is key
  10. 10. Listen and EngageTweetdeck Twitter listsHootsuite
  11. 11. Finesse
  12. 12. Widen awareness
  13. 13. Organic v engineered
  14. 14. Full picture
  15. 15. Real time
  16. 16. Thanks @AdParker

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