Your SlideShare is downloading. ×
0
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Media Relations Modernised
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Media Relations Modernised

199

Published on

Presentation to CIPR Yorks/Lincs on the importance of Twitter to media/influencer relations

Presentation to CIPR Yorks/Lincs on the importance of Twitter to media/influencer relations

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
199
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Media RelationsModernised
  • 2. Conversations
  • 3. Media relationsdilemma
  • 4. Over 80% of journalists are onTwitter
  • 5. • 19,304 journalists, bloggers and analysts• 6,172 outlet accounts• 205 millionstatus updates combined@cnnbrk most followed outlet with 11.8m…though @nytimes may have moreactive ones at 2.6mLissted’s current database
  • 6. 8.19am
  • 7. 3.12pm
  • 8. Identify
  • 9. The standards of influence?Measures of social capital?No.Maybe.Relevance is key
  • 10. Listen and EngageTweetdeck Twitter listsHootsuite
  • 11. Finesse
  • 12. Widen awareness
  • 13. Organic v engineered
  • 14. Full picture
  • 15. Real time
  • 16. Thanks @AdParker

×