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Media Relations Modernised

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Presentation to CIPR Yorks/Lincs on the importance of Twitter to media/influencer relations

Presentation to CIPR Yorks/Lincs on the importance of Twitter to media/influencer relations


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  • 1. Media RelationsModernised
  • 2. Conversations
  • 3. Media relationsdilemma
  • 4. Over 80% of journalists are onTwitter
  • 5. • 19,304 journalists, bloggers and analysts• 6,172 outlet accounts• 205 millionstatus updates combined@cnnbrk most followed outlet with 11.8m…though @nytimes may have moreactive ones at 2.6mLissted’s current database
  • 6. 8.19am
  • 7. 3.12pm
  • 8. Identify
  • 9. The standards of influence?Measures of social capital?No.Maybe.Relevance is key
  • 10. Listen and EngageTweetdeck Twitter listsHootsuite
  • 11. Finesse
  • 12. Widen awareness
  • 13. Organic v engineered
  • 14. Full picture
  • 15. Real time
  • 16. Thanks @AdParker

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