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Media Relations Modernised
 

Media Relations Modernised

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Presentation to CIPR Yorks/Lincs on the importance of Twitter to media/influencer relations

Presentation to CIPR Yorks/Lincs on the importance of Twitter to media/influencer relations

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    Media Relations Modernised Media Relations Modernised Presentation Transcript

    • Media RelationsModernised
    • Conversations
    • Media relationsdilemma
    • Over 80% of journalists are onTwitter
    • • 19,304 journalists, bloggers and analysts• 6,172 outlet accounts• 205 millionstatus updates combined@cnnbrk most followed outlet with 11.8m…though @nytimes may have moreactive ones at 2.6mLissted’s current database
    • 8.19am
    • 3.12pm
    • Identify
    • The standards of influence?Measures of social capital?No.Maybe.Relevance is key
    • Listen and EngageTweetdeck Twitter listsHootsuite
    • Finesse
    • Widen awareness
    • Organic v engineered
    • Full picture
    • Real time
    • Thanks @AdParker