Inconvenient pr truth 2nd survey graphs

Irrelevant press release Second recipient survey results May 2010

The Inconvenient PR Truth campaign ran a second survey to assist with the CIPR round table talks. The promotion of the survey was only via the general PR and media communities and was not to any of the campaign member’s own databases. Perhaps due to this their were only 43 responses, which is clearly a small sample. However these came from a good variety of respondents including inhouse journalists at national newspapers, editors of industry specific publications and paid and unpaid bloggers. The following summarises some of the key data, but the full data has also been made publicly available (excluding names) to ensure transparency and can be found at www.inconvenientprtruth.com.

NB: Total does not add up to 43 due to some respondents having multiple roles

NB: Total does not add up to 43 due to some respondents covering multiple sectors

Average level expected by recipients

Approx 18 minutes a day on average spent dealing with irrelevant press release emails

Approx 9 minutes a day on average spent dealing with phone calls about irrelevant press release emails

Inconvenient pr truth 2nd survey graphs

by RealWire on Jul 30, 2010

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