Irrelevant press release
Second recipient survey results
The Inconvenient PR Truth campaign ran a second survey to assist
with the CIPR round table talks.
The promotion of the survey was only via the general PR and media
communities and was not to any of the campaign member’s own
Perhaps due to this their were only 43 responses, which is clearly a
small sample. However these came from a good variety of
respondents including inhouse journalists at national newspapers,
editors of industry specific publications and paid and unpaid
The following summarises some of the key data, but the full data has
also been made publicly available (excluding names) to ensure
transparency and can be found at www.inconvenientprtruth.com.
NB: Total does not add up to 43 due to some respondents having multiple roles
NB: Total does not add up to 43 due to some respondents covering multiple sectors