Irrelevant press release 
Second recipient survey results 
          May 2010
The Inconvenient PR Truth campaign ran a second survey to assist 
with the CIPR round table talks. 

The promotion of the ...
NB: Total does not add up to 43 due to some respondents having multiple roles
NB: Total does not add up to 43 due to some respondents covering multiple sectors
Average level expected by recipients
Approx 18 minutes a day on average spent dealing with irrelevant press release 
emails
Approx 9 minutes a day on average spent dealing with phone calls about 
irrelevant press release emails
Inconvenient pr truth 2nd survey graphs
Inconvenient pr truth 2nd survey graphs
Inconvenient pr truth 2nd survey graphs
Inconvenient pr truth 2nd survey graphs
Inconvenient pr truth 2nd survey graphs
Inconvenient pr truth 2nd survey graphs
Inconvenient pr truth 2nd survey graphs
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Inconvenient pr truth 2nd survey graphs

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Graphs summarising key results from a small survey carried out by the Inconvenient PR Truth campaign into the detailed causes and impacts of irrelevant press releases aka "pr spam".

Published in: News & Politics
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Inconvenient pr truth 2nd survey graphs

  1. 1. Irrelevant press release  Second recipient survey results  May 2010
  2. 2. The Inconvenient PR Truth campaign ran a second survey to assist  with the CIPR round table talks.  The promotion of the survey was only via the general PR and media  communities and was not to any of the campaign member’s own  databases.  Perhaps due to this their were only 43 responses, which is clearly a  small sample. However these came from a good variety of  respondents including in­house journalists at national newspapers,  editors of industry specific publications and paid and unpaid  bloggers.  The following summarises some of the key data, but the full data has  also been made publicly available (excluding names) to ensure  transparency and can be found at www.inconvenientprtruth.com.
  3. 3. NB: Total does not add up to 43 due to some respondents having multiple roles
  4. 4. NB: Total does not add up to 43 due to some respondents covering multiple sectors
  5. 5. Average level expected by recipients
  6. 6. Approx 18 minutes a day on average spent dealing with irrelevant press release  emails
  7. 7. Approx 9 minutes a day on average spent dealing with phone calls about  irrelevant press release emails
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