Hit Me Refresh Online PR Demystified
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Hit Me Refresh Online PR Demystified

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Presentation on Online PR and specifically the Social Media News Release at Fresh Business Thinking Hit Me Refresh event

Presentation on Online PR and specifically the Social Media News Release at Fresh Business Thinking Hit Me Refresh event

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  • CLIENT list with logos
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Hit Me Refresh Online PR Demystified Hit Me Refresh Online PR Demystified Presentation Transcript

  • Online PR Demystified introduction
  • introduction
    • Press releases for the online world
    • PR Spam
    • Case study – PR which lasts
    • Search tools
  • online press/news releases Design
  • Ivy Lee “ One of the founding fathers of modern day PR” (Wikipedia) history
  • history
  • current press release Image from Publicity Insider
  • the online media
  • the online media
  • the online media
  • solution
  • example
  • Branding and design Multimedia content Links to relevant content Share Social Media Content Hyperlinks Other elements Comments Relevant coverage
  • impact 997 releases analysed of which 71 Social Media News Releases   Social Media News Release Traditional Press Release Improvement Average Editorial Coverage per release 10.2 4.9 108% Average Blog Coverage per release 4.8 1.1 336% Releases achieving 4 or more pieces of editorial/blog coverage 62% 41% 51%
  • impact Social Media News Releases achieve 89% greater attention 100 Social Media News Releases compared to 100 “Traditional” Releases
  • pr spam
  • pr spam
  • case study
  • case study
  • case study
  • case study
  • tools to know
  • tools to know
  • tools to know Referrals to RealWire Social Media News Release page
  • tools to know
  • tools to know http://www.showmenumbers.com/measurement/online-readership-analysis-–-is-bigger-better
  • conclusion
    • Design with the online world in mind
    • Don’t spam
    • Use SEO tools for planning and measurement
    • And remember its not tomorrow’s…
  • conclusion
  • thanks Adam Parker, CEO email [email_address] blog www.showmenumbers.com twitter @AdParker mobile 07810 837193