Hit Me Refresh Online PR Demystified

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Presentation on Online PR and specifically the Social Media News Release at Fresh Business Thinking Hit Me Refresh event

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  • CLIENT list with logos
  • CLIENT list with logos
  • CLIENT list with logos
  • CLIENT list with logos
  • CLIENT list with logos
  • CLIENT list with logos
  • CLIENT list with logos
  • CLIENT list with logos
  • Hit Me Refresh Online PR Demystified

    1. 1. Online PR Demystified introduction
    2. 2. introduction <ul><li>Press releases for the online world </li></ul><ul><li>PR Spam </li></ul><ul><li>Case study – PR which lasts </li></ul><ul><li>Search tools </li></ul>
    3. 3. online press/news releases Design
    4. 4. Ivy Lee “ One of the founding fathers of modern day PR” (Wikipedia) history
    5. 5. history
    6. 6. current press release Image from Publicity Insider
    7. 7. the online media
    8. 8. the online media
    9. 9. the online media
    10. 10. solution
    11. 11. example
    12. 12. Branding and design Multimedia content Links to relevant content Share Social Media Content Hyperlinks Other elements Comments Relevant coverage
    13. 13. impact 997 releases analysed of which 71 Social Media News Releases   Social Media News Release Traditional Press Release Improvement Average Editorial Coverage per release 10.2 4.9 108% Average Blog Coverage per release 4.8 1.1 336% Releases achieving 4 or more pieces of editorial/blog coverage 62% 41% 51%
    14. 14. impact Social Media News Releases achieve 89% greater attention 100 Social Media News Releases compared to 100 “Traditional” Releases
    15. 15. pr spam
    16. 16. pr spam
    17. 17. case study
    18. 18. case study
    19. 19. case study
    20. 20. case study
    21. 21. tools to know
    22. 22. tools to know
    23. 23. tools to know Referrals to RealWire Social Media News Release page
    24. 24. tools to know
    25. 25. tools to know http://www.showmenumbers.com/measurement/online-readership-analysis-–-is-bigger-better
    26. 26. conclusion <ul><li>Design with the online world in mind </li></ul><ul><li>Don’t spam </li></ul><ul><li>Use SEO tools for planning and measurement </li></ul><ul><li>And remember its not tomorrow’s… </li></ul>
    27. 27. conclusion
    28. 28. thanks Adam Parker, CEO email [email_address] blog www.showmenumbers.com twitter @AdParker mobile 07810 837193

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