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Online PR The Future of Search Engine Optimisation? introduction
introduction <ul><li>How Online PR and SEO are linked </li></ul><ul><li>Improve search results through Online PR </li></ul...
how are they “linked” Relevance
SEO objectives Dominate Authority
the online media
the online media
the online media
the online media
the online media
the online media
the online media
key points - story http://stories.alexanderyellen.com/?page_id=2
key points - content <ul><li>Keywords </li></ul><ul><li>Hyperlinks </li></ul><ul><li>Multimedia </li></ul>
key points - publish
key points – targeted distribution www.inconvenientprtruth.com
case study
case study
case study
case study 80% of visits relate to “home access” related search terms
case study
case study
tools to know
tools to know
tools to know
tools to know Referrals to RealWire Social Media News Release page
tools to know
tools to know http://www.showmenumbers.com/measurement/online-readership-analysis-–-is-bigger-better
recent developments – news/media
recent developments - local
recent developments - social
conclusion <ul><li>Online PR is key to SEO </li></ul><ul><li>SEO key to reputation management </li></ul><ul><li>And Google...
thanks Adam Parker, CEO email  [email_address] blog  www.showmenumbers.com twitter  @AdParker mobile  07810 837193
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Hit Me Intro - Online PR the Future of Search Engine Optimisation

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Presentation on how Online PR can benefit Search Engine Optimisation from the Fresh Business Thinking Hit Me Intro to Internet Marketing event

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Transcript of "Hit Me Intro - Online PR the Future of Search Engine Optimisation"

  1. 1. Online PR The Future of Search Engine Optimisation? introduction
  2. 2. introduction <ul><li>How Online PR and SEO are linked </li></ul><ul><li>Improve search results through Online PR </li></ul><ul><li>Key search tools to be aware of </li></ul><ul><li>Recent developments in search </li></ul>
  3. 3. how are they “linked” Relevance
  4. 4. SEO objectives Dominate Authority
  5. 5. the online media
  6. 6. the online media
  7. 7. the online media
  8. 8. the online media
  9. 9. the online media
  10. 10. the online media
  11. 11. the online media
  12. 12. key points - story http://stories.alexanderyellen.com/?page_id=2
  13. 13. key points - content <ul><li>Keywords </li></ul><ul><li>Hyperlinks </li></ul><ul><li>Multimedia </li></ul>
  14. 14. key points - publish
  15. 15. key points – targeted distribution www.inconvenientprtruth.com
  16. 16. case study
  17. 17. case study
  18. 18. case study
  19. 19. case study 80% of visits relate to “home access” related search terms
  20. 20. case study
  21. 21. case study
  22. 22. tools to know
  23. 23. tools to know
  24. 24. tools to know
  25. 25. tools to know Referrals to RealWire Social Media News Release page
  26. 26. tools to know
  27. 27. tools to know http://www.showmenumbers.com/measurement/online-readership-analysis-–-is-bigger-better
  28. 28. recent developments – news/media
  29. 29. recent developments - local
  30. 30. recent developments - social
  31. 31. conclusion <ul><li>Online PR is key to SEO </li></ul><ul><li>SEO key to reputation management </li></ul><ul><li>And Google, Bing et al are now your home page </li></ul>
  32. 32. thanks Adam Parker, CEO email [email_address] blog www.showmenumbers.com twitter @AdParker mobile 07810 837193
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