Hit Me Intro - Online PR the Future of Search Engine Optimisation
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Hit Me Intro - Online PR the Future of Search Engine Optimisation

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Presentation on how Online PR can benefit Search Engine Optimisation from the Fresh Business Thinking Hit Me Intro to Internet Marketing event

Presentation on how Online PR can benefit Search Engine Optimisation from the Fresh Business Thinking Hit Me Intro to Internet Marketing event

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Transcript

  • 1. Online PR The Future of Search Engine Optimisation? introduction
  • 2. introduction
    • How Online PR and SEO are linked
    • Improve search results through Online PR
    • Key search tools to be aware of
    • Recent developments in search
  • 3. how are they “linked” Relevance
  • 4. SEO objectives Dominate Authority
  • 5. the online media
  • 6. the online media
  • 7. the online media
  • 8. the online media
  • 9. the online media
  • 10. the online media
  • 11. the online media
  • 12. key points - story http://stories.alexanderyellen.com/?page_id=2
  • 13. key points - content
    • Keywords
    • Hyperlinks
    • Multimedia
  • 14. key points - publish
  • 15. key points – targeted distribution www.inconvenientprtruth.com
  • 16. case study
  • 17. case study
  • 18. case study
  • 19. case study 80% of visits relate to “home access” related search terms
  • 20. case study
  • 21. case study
  • 22. tools to know
  • 23. tools to know
  • 24. tools to know
  • 25. tools to know Referrals to RealWire Social Media News Release page
  • 26. tools to know
  • 27. tools to know http://www.showmenumbers.com/measurement/online-readership-analysis-–-is-bigger-better
  • 28. recent developments – news/media
  • 29. recent developments - local
  • 30. recent developments - social
  • 31. conclusion
    • Online PR is key to SEO
    • SEO key to reputation management
    • And Google, Bing et al are now your home page
  • 32. thanks Adam Parker, CEO email [email_address] blog www.showmenumbers.com twitter @AdParker mobile 07810 837193