Nisb ontmoetingsdagen 2013 sport en bewegen

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Presentation about FigureRunning, with focus on the not-for-profit-alone start-up company that created the apps (iOS and Android) and online FigureRunning Art Gallery. This presentation was given for professionals in sports like physical education teachers and trainer-coaches and local government professionals responsible for health in their region. Last slide contains an invitation to join the FigureRunning movement and make it more fun to stay healthy!

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Nisb ontmoetingsdagen 2013 sport en bewegen

  1. 1. http://www.youtube.com/watch?v=R0RPJ7FLDo4 ΩΩ FigureRunning ! Have Fun! Stay Fit! Make Money?
  2. 2. PLAY IS THE HIGHEST FORM OF RESEARCH (Einstein)
  3. 3. Profit Business ~ Health Person “It is impossible to operate a business for long, unless it generates a profit.(...). Our ability to properly serve our customers, to finance research and development, to offer rewarding employment opportunities, and to make contributions to the communities in which we operate all depend directly on our ability to generate an adequate profit.” (Bill Hewitt & David Packard)
  4. 4. ! Business Model
  5. 5. Business Development - Take 1 April 2011: Blog www.figurerunning.com August 2011: iPhone Paid App October 2011: Freemium model: iPhone Free App and iPhone Paid App June 2012: Android App, exclusive on Sony Xperia January 2013: Android App freely available
  6. 6. Talks with Investors “Are you a Google or are you a Wikipedia?” ! “What personal data can you collect from your users?” ! “What are returns on my investments? Our Mission: We want to address the problem that it is not so easy to stay healthy nowadays. FigureRunning should become a fun, social, creative, worldwide movement!
  7. 7. Monetization opportunities ! ! ! Advertizing (online & in ! app) ! ! ! Sponsored projects Freemium with option to buy additional goods ! • • companies who want to be associated with fun, innovation and health (e.g. Sony, Tate modern)! companies who want to bring attention to their products or services (e.g. Sony, Puma) • organizations interested in getting people to excercise more (e.g. schools, clinics, NGO's, companies & cities) • • • • extra features (more colors, mulitplayer)! new content (e.g. a sketch-pack of routes, a music pack) ! premium service (e.g. personalised gallery website)! Print your art on a card, cake, canvas etc Execute in app monetization strategy!
  8. 8. Business Development - Take II
  9. 9. Partners, Projects, Ambassadors ... Join the FigureRunning movement! willempje@figurerunning.com leonieke@figurerunning.com jan@figurerunning.com

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