Networking and Technology Conference


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Slides from the Networking and Technology Conference - This is just an overview of the different social networks available.

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Networking and Technology Conference

  1. 1. Welcome to the Networking and Technology Brunch J. Richard Byrd
  2. 2. Network and Technology <ul><li>Excite You </li></ul><ul><li>Challenge You </li></ul><ul><li>Make You into Brand Evangelists </li></ul>
  3. 3. All About Me <ul><li>My background </li></ul><ul><ul><li>Managing Partner RSM </li></ul></ul><ul><ul><li>COO of The Walker Group. </li></ul></ul><ul><ul><li>Minister of Music </li></ul></ul><ul><ul><li>Deacon </li></ul></ul><ul><ul><li>Tech Junkie !!!!!! </li></ul></ul><ul><ul><li>Brand Architect </li></ul></ul>
  4. 4. Marketing <ul><li>Marketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others. </li></ul><ul><li>Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Operations (or Production). Other services and management activities such as Human Resources, Accounting, Law and Legal aspects can be &quot;bought in&quot; or &quot;contracted out&quot;. </li></ul><ul><li>Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. [1] The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. </li></ul>
  5. 5. Marketing <ul><li>Marketing = Communication </li></ul>
  6. 6. Social Networks/Tools
  7. 7. Main Networks <ul><li>Website </li></ul><ul><li>Blog </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Myspace </li></ul><ul><li>Youtube </li></ul><ul><li>Linked-in </li></ul>
  8. 8. Website <ul><li>Static </li></ul><ul><li>Brochure </li></ul><ul><li>Should Answer Specific Questions about you </li></ul><ul><li>Should be built for the guest experience </li></ul>
  9. 9. Blog <ul><li>The Voice of the Company or Ministry </li></ul><ul><li>More Personal </li></ul><ul><li>The Vision Casting tool </li></ul><ul><li>Answers the Question – Who Are You </li></ul><ul><li>Easily Updatable </li></ul><ul><li>Faster SEO </li></ul>
  10. 10. Twitter <ul><li>Twitter is a free social networking and micro- blogging service that enables its users to send and read messages known as tweets . </li></ul><ul><li>Tweets are text-based posts of up to 140  characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers . </li></ul><ul><li>Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. While the service costs nothing to use, accessing it through SMS may incur phone service provider fees. </li></ul><ul><li>Text Messaging for Groups </li></ul>
  11. 11. Myspace <ul><li>One of the largest Social Networks </li></ul><ul><li>Can post videos and music </li></ul><ul><li>Mostly a billboard – Static graphics </li></ul><ul><li>Allows more creativity with custom profiles </li></ul><ul><li>Over 200 million users </li></ul>
  12. 12. YouTube <ul><li>YouTube is a video sharing website on which users can upload and share videos . </li></ul><ul><li>Currently has 120 Million Viewers </li></ul>
  13. 13. Facebook <ul><li>Facebook is a global social networking website that is operated and privately owned by Facebook, Inc. [1] Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. </li></ul><ul><li>Additionally, users can join networks organized by city, workplace, school, and region. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students get to know each other better. </li></ul><ul><li>Just surpassed 300 Million Users </li></ul><ul><li>Larger than the USA Population </li></ul>
  14. 14. Linked-in <ul><li>LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking. </li></ul><ul><li>The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. </li></ul><ul><li>People on the list are called Connections. </li></ul><ul><li>It is mainly used for professional networking . </li></ul><ul><li>Employers can advertise their jobs and the public can use to seek those jobs. </li></ul>
  15. 15. Streaming Video <ul><li>Ustream , established March 2007, [2] is a website which consists of network of diverse channels providing a platform for lifecasting and live video streaming of events online. [3] </li></ul><ul><li>The website has over 2,000,000 registered users who generate 1,500,000+ hours of live streamed content per month with over ten million unique hits per month </li></ul><ul><li> </li></ul>
  16. 16. <ul><li>Livestream , formerly known as Mogulus , [1] is a streaming Internet television platform for digital broadcasters. It offers a free, ad-supported service in addition to a pay-per-use “pro” service for media professionals. </li></ul><ul><li>Livestream is both a virtual television studio and embeddable video player, offering users the opportunity to produce and broadcast Web video in the manner of a television network. Users can stream live video or broadcast pre-recorded video in their channels, utilizing multiple cameras and on-screen graphics. Users may also collaborate with other producers anywhere in the world. </li></ul>
  17. 17. What is Social Networking <ul><li>Building Communities </li></ul><ul><li>Building Relationships </li></ul><ul><li>Strengthening Bonds </li></ul><ul><li>Influencing Discussion </li></ul>
  18. 18. Technology Do’s and Don’ts <ul><li>You Must Have a Message </li></ul><ul><li>You Must Have a Strategy </li></ul><ul><li>You Don’t Need A lot </li></ul><ul><li>Don’t Let the Tool Control You </li></ul>