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Faebookadsforministry

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Understanding How to use Facebook's Ad system for ministry and business. …

Understanding How to use Facebook's Ad system for ministry and business.

For More information or other tutorials join us at http://www.churchbrandarch

Published in Spiritual , Technology
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Transcript

  • 1. Facebook Ads How to Use Facebook Ads to GROW Your Ministry or Business Webinarwww.churchbrandarchitects.com Facebook for Urban Ministries
  • 2. Welcomewww.churchbrandarchitects.com Facebook for Urban Ministries
  • 3. Proof is in the Pudding Social Marketing Campaigns Jamal Bryant Yolanda Adams Crystal Aikin Pastor AJ Wright Dr. Rita Twiggs, just to name a few Combined Social Reach of Approximately 1.5 million fanswww.churchbrandarchitects.com Facebook for Urban Ministries
  • 4. Proof is in the Pudding Social Marketing Campaigns Jamal Bryant Yolanda Adams Crystal Aikin Pastor AJ Wright Dr. Rita Twiggs, just to name a few Combines Social Reach of Approximately 1.5 million fanswww.churchbrandarchitects.com Facebook for Urban Ministries
  • 5. What You Will Learn Understand the Power of Ads Design an Engaging Ad Target the Right People CPC vs CPM Manage Your Budget Q and Awww.churchbrandarchitects.com Facebook for Urban Ministries
  • 6. Identify Your Goals What Are You Promoting Page Event App Websitewww.churchbrandarchitects.com Facebook for Urban Ministries
  • 7. Identify Your Goals ■Build awareness ■Drive sales ■Grow your fan base #Tip --- Advertising a Facebook Page, Event, or App. These ads include the names of friends who have liked it, making them more engaging and relevantwww.churchbrandarchitects.com Facebook for Urban Ministries
  • 8. Target the Right People Location. Language,Education, and Work Age, Gender, Birthday, and Relationship Status Likes & Interests: Select Likes & Interests such as "camping", "hiking", or "backpacking" instead of "tents" or "campers" Friends of Connections Connections #Tip --- Keep an eye on your ads estimate reach. Adjust your criteria to target a relevant audience while keeping estimated impressions large enough to capture your full audiencewww.churchbrandarchitects.com Facebook for Urban Ministries
  • 9. Design an Engaging Ad ■ Include your business or Page name, a question, or key information in the title ■ Provide a clear action in the body copy ■ highlight the benefits ■ Use a simple, eye-catching image ■ Target different audiences #Tip --- Keep an eye on your ads estimate reach. Adjust your criteria to target a relevant audience while keeping estimated impressions large enough to capture your full audiencewww.churchbrandarchitects.com Facebook for Urban Ministries
  • 10. Managing Your Budget Include your business or Page name, a question, or key information in the title ■ Provide a clear action in the body copy ■ highlight the benefits ■ Use a simple, eye-catching image ■ Target different audiences #Tip --- Keep an eye on your ads estimate reach. Adjust your criteria to target a relevant audience while keeping estimated impressions large enough to capture your full audiencewww.churchbrandarchitects.com Facebook for Urban Ministries
  • 11. Managing Your Budget ■CPC vs CPM ■Daily Budget ■Bid Price #Tip --- If one of your ads is getting higher impressions or clicks, make sure it is shown to more people by increasing its daily budget and bid pricewww.churchbrandarchitects.com Facebook for Urban Ministries
  • 12. TIPS Avoid Logo Only Images Use Specific Calls to Action Use Clear Messages - Ask a Question Include end date to create urgency Avoid using jargon - unless that works for your audiencewww.churchbrandarchitects.com Facebook for Urban Ministries
  • 13. We Have Covered Understand the Power of Ads Design an Engaging Ad Target the Right People CPC vs CPM Manage Your Budgetwww.churchbrandarchitects.com Facebook for Urban Ministries
  • 14. Have I Delivered Oh Yeah!www.churchbrandarchitects.com Facebook for Urban Ministries
  • 15. Questions???www.churchbrandarchitects.com Facebook for Urban Ministries
  • 16. Facebook for Ministries New Book Coming Out in April Go to http://www.churchbrandarchitects.com - leave a comment Go to our YouTube Channel - Subscribe - http://www.youtube.com/churchbrandarchitect Check Slide Share later today for the slides.www.churchbrandarchitects.com Facebook for Urban Ministries