Faebookadsforministry

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Understanding How to use Facebook's Ad system for ministry and business.

For More information or other tutorials join us at http://www.churchbrandarch

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Faebookadsforministry

  1. 1. Facebook Ads How to Use Facebook Ads to GROW Your Ministry or Business Webinarwww.churchbrandarchitects.com Facebook for Urban Ministries
  2. 2. Welcomewww.churchbrandarchitects.com Facebook for Urban Ministries
  3. 3. Proof is in the Pudding Social Marketing Campaigns Jamal Bryant Yolanda Adams Crystal Aikin Pastor AJ Wright Dr. Rita Twiggs, just to name a few Combined Social Reach of Approximately 1.5 million fanswww.churchbrandarchitects.com Facebook for Urban Ministries
  4. 4. Proof is in the Pudding Social Marketing Campaigns Jamal Bryant Yolanda Adams Crystal Aikin Pastor AJ Wright Dr. Rita Twiggs, just to name a few Combines Social Reach of Approximately 1.5 million fanswww.churchbrandarchitects.com Facebook for Urban Ministries
  5. 5. What You Will Learn Understand the Power of Ads Design an Engaging Ad Target the Right People CPC vs CPM Manage Your Budget Q and Awww.churchbrandarchitects.com Facebook for Urban Ministries
  6. 6. Identify Your Goals What Are You Promoting Page Event App Websitewww.churchbrandarchitects.com Facebook for Urban Ministries
  7. 7. Identify Your Goals ■Build awareness ■Drive sales ■Grow your fan base #Tip --- Advertising a Facebook Page, Event, or App. These ads include the names of friends who have liked it, making them more engaging and relevantwww.churchbrandarchitects.com Facebook for Urban Ministries
  8. 8. Target the Right People Location. Language,Education, and Work Age, Gender, Birthday, and Relationship Status Likes & Interests: Select Likes & Interests such as "camping", "hiking", or "backpacking" instead of "tents" or "campers" Friends of Connections Connections #Tip --- Keep an eye on your ads estimate reach. Adjust your criteria to target a relevant audience while keeping estimated impressions large enough to capture your full audiencewww.churchbrandarchitects.com Facebook for Urban Ministries
  9. 9. Design an Engaging Ad ■ Include your business or Page name, a question, or key information in the title ■ Provide a clear action in the body copy ■ highlight the benefits ■ Use a simple, eye-catching image ■ Target different audiences #Tip --- Keep an eye on your ads estimate reach. Adjust your criteria to target a relevant audience while keeping estimated impressions large enough to capture your full audiencewww.churchbrandarchitects.com Facebook for Urban Ministries
  10. 10. Managing Your Budget Include your business or Page name, a question, or key information in the title ■ Provide a clear action in the body copy ■ highlight the benefits ■ Use a simple, eye-catching image ■ Target different audiences #Tip --- Keep an eye on your ads estimate reach. Adjust your criteria to target a relevant audience while keeping estimated impressions large enough to capture your full audiencewww.churchbrandarchitects.com Facebook for Urban Ministries
  11. 11. Managing Your Budget ■CPC vs CPM ■Daily Budget ■Bid Price #Tip --- If one of your ads is getting higher impressions or clicks, make sure it is shown to more people by increasing its daily budget and bid pricewww.churchbrandarchitects.com Facebook for Urban Ministries
  12. 12. TIPS Avoid Logo Only Images Use Specific Calls to Action Use Clear Messages - Ask a Question Include end date to create urgency Avoid using jargon - unless that works for your audiencewww.churchbrandarchitects.com Facebook for Urban Ministries
  13. 13. We Have Covered Understand the Power of Ads Design an Engaging Ad Target the Right People CPC vs CPM Manage Your Budgetwww.churchbrandarchitects.com Facebook for Urban Ministries
  14. 14. Have I Delivered Oh Yeah!www.churchbrandarchitects.com Facebook for Urban Ministries
  15. 15. Questions???www.churchbrandarchitects.com Facebook for Urban Ministries
  16. 16. Facebook for Ministries New Book Coming Out in April Go to http://www.churchbrandarchitects.com - leave a comment Go to our YouTube Channel - Subscribe - http://www.youtube.com/churchbrandarchitect Check Slide Share later today for the slides.www.churchbrandarchitects.com Facebook for Urban Ministries

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