With more and more college recruiters and Human Resource Officers turning to Google and social networks to research potential candidates, it is important that you develop a professional online persona. The internet is moving more and more into the default chronicle of a person's life. Some students believe that they can wait until it is time to graduate to take control of their digital profile, but by that time it may be too late. Your online resume may be as important as your offline resume. This talk will go over 10-15 ways to * Take control of your digital profiles * Separate Your Personal and Professional personas * Counteract negative entries and more Presented by Richard Byrd @realsource

1. DEVELOPING YOUR DIGITAL PROFILE

3. INTRO
@realsource Developing Your Digital Profile

4. J. RICHARD BYRD
@realsource

5. J. RICHARD BYRD

6. J. RICHARD BYRD
Former COO of a Large Law Firm

7. J. RICHARD BYRD
Former COO of a Large Law Firm
Vet Prospective Clients

8. J. RICHARD BYRD
Former COO of a Large Law Firm
Vet Prospective Clients
Vet New Hires

9. J. RICHARD BYRD
Former COO of a Large Law Firm
Vet Prospective Clients
Vet New Hires
Vet Clients for Deals

10. J. RICHARD BYRD
Former COO of a Large Law Firm
Vet Prospective Clients
Vet New Hires
Vet Clients for Deals
Vet Candidate of Public Office

12. J. RICHARD BYRD
@realsource

14. FATHER OF 5

15. FATHER OF 5

16. FATHER OF 5

17. Kaplan survey (Top 500 colleges)
Acknowledged Looking at social Networks to evaluate applicants
“negatively affected” their views of the applicant
said their views were improved
used social-networking sites for recruiting prospects

18. Kaplan survey (Top 500 colleges)
11%
Acknowledged Looking at social Networks to evaluate applicants
“negatively affected” their views of the applicant
said their views were improved
used social-networking sites for recruiting prospects

19. Kaplan survey (Top 500 colleges)
11%
40%
Acknowledged Looking at social Networks to evaluate applicants
“negatively affected” their views of the applicant
said their views were improved
used social-networking sites for recruiting prospects

20. Kaplan survey (Top 500 colleges)
11%
27% 40%
Acknowledged Looking at social Networks to evaluate applicants
“negatively affected” their views of the applicant
said their views were improved
used social-networking sites for recruiting prospects

21. Kaplan survey (Top 500 colleges)
11%
22%
27% 40%
Acknowledged Looking at social Networks to evaluate applicants
“negatively affected” their views of the applicant
said their views were improved
used social-networking sites for recruiting prospects

23. “The school will do an Internet search, including Facebook and other sites, if
an application raises “red flags,” such as a suspension from school.”
Thomas Griffin,
director of undergraduate admissions at
North Carolina State University in Raleigh

24. “The school will do an Internet search, including Facebook and other sites, if
an application raises “red flags,” such as a suspension from school.”
Thomas Griffin,
director of undergraduate admissions at
North Carolina State University in Raleigh
“My staff is free to check out anonymous tips about social-networking sites or
make use of the information if the admissions committee is evaluating a “tight”
decision.”
Greg Roberts,
senior associate dean of admission at
the University of Virginia

25. Hiring Managers - 2008
Hiring Managers use Social Networks Hiring Managers Dismissed
Found Information that helped Them Hire

26. Hiring Managers - 2008
28%
Hiring Managers use Social Networks Hiring Managers Dismissed
Found Information that helped Them Hire

27. Hiring Managers - 2008
28%
43%
Hiring Managers use Social Networks Hiring Managers Dismissed
Found Information that helped Them Hire

28. Hiring Managers - 2008
30%
28%
43%
Hiring Managers use Social Networks Hiring Managers Dismissed
Found Information that helped Them Hire

29. @realsource Developing Your Digital Profile

30. 77% of hiring managers now use social media sites to check out job candidates
@realsource Developing Your Digital Profile

31. 77% of hiring managers now use social media sites to check out job candidates
Execunet 2011 Poll
@realsource Developing Your Digital Profile

33. SEARCH YOUR NAME

34. @realsource Developing Your Digital Profile

35. Page 2
@realsource Developing Your Digital Profile

36. Check these Places as Well

37. Check these Places as Well

38. Check these Places as Well

39. Check these Places as Well

40. DO A NAME CHECK

41. @realsource Developing Your Digital Profile

42. ONE PROFILE -VS- TWO PROFILES

43. ONE PROFILE

44. @realsource Developing Your Digital Profile

45. SANITIZE
@realsource Developing Your Digital Profile

46. SANITIZE
@realsource Developing Your Digital Profile

47. @realsource Developing Your Digital Profile

48. @realsource Developing Your Digital Profile

49. @realsource Developing Your Digital Profile

50. @realsource Developing Your Digital Profile

51. @realsource Developing Your Digital Profile

52. BUILD A PROFILE

54. PROFESSIONAL EMAIL

55. ABOUT.ME

57. Google Profile Picasa

61. CREATE A BLOG

62. CREATE A BLOG
GREAT ABOUT ME

63. CREATE A BLOG
GREAT ABOUT ME
ONLINE RESUME

64. CREATE A BLOG
GREAT ABOUT ME
ONLINE RESUME
ACCOMPLISHMENTS

65. CREATE A BLOG
GREAT ABOUT ME
ONLINE RESUME
ACCOMPLISHMENTS
LINK ALL SOCIAL NETWORKS

66. CASE STUDIES

67. Gina Trapani
@realsource Developing Your Digital Profile

72. Chris Pirillo
@realsource Developing Your Digital Profile

73. @realsource Developing Your Digital Profile

74. @realsource Developing Your Digital Profile

75. RECAP

76. @realsource Developing Your Digital Profile

77. SEARCH
YOUR
NAME
@realsource Developing Your Digital Profile

78. SEARCH
YOUR
NAME
DO A
NAME
CHECK
@realsource Developing Your Digital Profile

79. SEARCH
YOUR
NAME
DO A
NAME
CHECK
DECIDE
ON 1 OR 2
PROFILES
@realsource Developing Your Digital Profile

80. SEARCH
YOUR SANITIZE
NAME
DO A
NAME
CHECK
DECIDE
ON 1 OR 2
PROFILES
@realsource Developing Your Digital Profile

81. SEARCH
YOUR SANITIZE
NAME
DO A PURCHASE
NAME A DOMAIN
CHECK NAME
DECIDE
ON 1 OR 2
PROFILES
@realsource Developing Your Digital Profile

82. SEARCH
YOUR SANITIZE
NAME
DO A PURCHASE
NAME A DOMAIN
CHECK NAME
DECIDE CREATE A
ON 1 OR 2 PROFESSIONAL
PROFILES EMAIL
@realsource Developing Your Digital Profile

83. GOOGLE
SEARCH
PROFILE
YOUR SANITIZE
AND
NAME
GMAIL
DO A PURCHASE
NAME A DOMAIN
CHECK NAME
DECIDE CREATE A
ON 1 OR 2 PROFESSIONAL
PROFILES EMAIL
@realsource Developing Your Digital Profile

84. GOOGLE
SEARCH
PROFILE
YOUR SANITIZE
AND
NAME
GMAIL
DO A PURCHASE
CREATE A
NAME A DOMAIN
BLOG
CHECK NAME
DECIDE CREATE A
ON 1 OR 2 PROFESSIONAL
PROFILES EMAIL
@realsource Developing Your Digital Profile

85. GOOGLE
SEARCH
PROFILE
YOUR SANITIZE
AND
NAME
GMAIL
DO A PURCHASE
CREATE A
NAME A DOMAIN
BLOG
CHECK NAME
DECIDE CREATE A
ON 1 OR 2 PROFESSIONAL HAVE FUN
PROFILES EMAIL
@realsource Developing Your Digital Profile

86. SEARCH
GOOGLE J. RICHARD BYRD
PROFILE
YOUR SANITIZE
AND @REALSOURCE
NAME
GMAIL JRICHARDBYRD.COM
CHURCHBRANDARCHITECTS.COM
DO A PURCHASE
CREATE A
NAME
CHECK
A DOMAIN
NAME
BLOG OR JUST
DECIDE CREATE A
GOOGLE
ON 1 OR 2
PROFILES
PROFESSIONAL
EMAIL
HAVE FUN ME
@realsource Developing Your Digital Profile

87. ?

88. Thank You
J. RICHARD BYRD
@realsource