CU Tomorrow Young Adult IQ

! Your Credit Union’s ‘Young Adult IQ’ Please use the following questions to rate your credit union’s “Young Adult IQ.” This survey, though not exhaustive, is meant to give you a sense of the possibilities for making your credit more relevant to young adults. 5 – Our credit union excels in this area (world class) 4 – Our credit union does this better than most (top 25%) 3 – Our credit union does a fair job (middle of the road performance) 2 – Our credit union does this poorly (bottom 25%) 1 – Our credit union doesn’t do this at all Products 5 4 3 2 1 Rewards-oriented checking (e.g. higher dividends, catalog, etc.) Co-signed credit cards for teens, young adults First Timeʼ loans (e.g. first car, first home, first card, etc.) Student loans Electronic Services 5 4 3 2 1 Comprehensive online banking Attractive, easy-to-navigate Web page Mobile banking applications Personal financial management tools, tutorials Marketing 5 4 3 2 1 Conduct online advertising (e.g. Google AdWords, Facebook Ads) Specifically segment within the 18- to 34-year-old demographic Product offers via parents of late teens

! Governance 5 4 3 2 1 Board is representative of ages, lifestyles of membership Board actively recruits new directors Young adult advisory group Employees 5 4 3 2 1 Recruit from local colleges, technical schools Actively plan for recruiting/retaining young managers Pay competitively vs. local peers Support innovation initiatives explicitly in budget Totals Final Score Now total your responses to see how you fared: 18-36 points: The long slog. You’ve got a challenge in front of you, but at least you’re starting now. Use this checklist as a brainstorming tool. 37-52 points: A good start. You’re emphasizing some important areas, although your programs may be dated or you’re lacking several important initiatives. 53-65 points: Up and coming. You’ve taken young adult service to heart and are gaining speed, but you consider improving existing programs and launching new ones. 66+ points: Virtually perfect. You’ve recognized that attracting and retaining young adults is not just about marketing, and you’re implementing innovative young adult strategies across all segments of the credit union.

CU Tomorrow Young Adult IQ

by realsolutions on Oct 01, 2009

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 15

Statistics

CU Tomorrow Young Adult IQ — Document Transcript

http://realsolutions.coop	8
http://www.realsolutions.coop	6
http://real.beta.trabian.com	1