Sony Playstation ExactTarget Connected Products

907 views

Published on

Sony Plystation and Salesforce ExactTarget talking Internet of Things and Connected Products.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
907
On SlideShare
0
From Embeds
0
Number of Embeds
30
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Sony Playstation ExactTarget Connected Products

  1. 1. The Internet of Things with Stuart Coleman ~ Sony   #ETMornings @ExactTargetUK @PlayStation
  2. 2. Agenda •  Welcome ~ Nick Evans (ExactTarget Marketing Cloud) •  History of the Hippodrome •  5 Big Brand Challenges ~ Jeremy Waite (ExactTarget Marketing Cloud) •  “The Internet of Things” ~ Stuart Coleman (Sony) •  Q&A #ETMornings
  3. 3. @JeremyWaite Head of Digital Strategy, EMEA #ETMornings
  4. 4. “Digital marketing has more to do with psychology and sociology than technology”. @BrianSolis
  5. 5. “We ask too much of Technology and not enough of ourselves”. @NateSilver538
  6. 6. Stuart Coleman European CRM Manager, Sony Computer Entertainment @StuSta | @PlayStation #ETMornings
  7. 7. “The Internet of Things” with Stuart Coleman •  Sony ~ Yesterday / Today / Tomorrow •  “The Internet of Things” •  Successes So Far •  The Four Big Challenges 1.  Data 2.  Multi-channel 3.  Technology 4.  People and Teams
  8. 8. -­‐  Focused  on   product   launch  only   -­‐  Minimal   automa5ons - Early Life cycle campaigns - Minimal automation - Data processing delays -­‐  Advanced   automa5on   -­‐  Produc5on   efficiencies   -­‐  Early  mul5   channel   - Multi Channel - Near real time data processing - Predictive scoring Time Sophistication Sony ~ Yesterday, Today, Tomorrow… Mul5ple   Territory     Databases   2007-9 2012-3 2014 2010-11 1 2 3 4 5 <2006
  9. 9. Since the implementation of ExactTarget in 2011 (until Jan 2014) ü  Open rates have improved by over 84% ü  Click rates have improved by over 67% ü  No. of campaigns produced has grown by up to 500% ü  Strong ROI for key campaigns for PS4 and PS Plus Successes so far…
  10. 10. What factors drove these results? ü  Strong Virtual CRM team ü  Mature / Stable ExactTarget platform ü  Email template upload solution ü  ExactTarget Audience Builder ü  ExactTarget Campaign Automation
  11. 11. The Four Big Challenges for SCEE 1.  Data 2.  Multi-channel 3.  Technology 4.  People
  12. 12. Q&A
  13. 13. exacttarget.com #ETMornings

×