Sony Playstation ExactTarget Connected Products
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Sony Playstation ExactTarget Connected Products

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Sony Plystation and Salesforce ExactTarget talking Internet of Things and Connected Products.

Sony Plystation and Salesforce ExactTarget talking Internet of Things and Connected Products.

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Sony Playstation ExactTarget Connected Products Sony Playstation ExactTarget Connected Products Presentation Transcript

  • The Internet of Things with Stuart Coleman ~ Sony   #ETMornings @ExactTargetUK @PlayStation
  • Agenda •  Welcome ~ Nick Evans (ExactTarget Marketing Cloud) •  History of the Hippodrome •  5 Big Brand Challenges ~ Jeremy Waite (ExactTarget Marketing Cloud) •  “The Internet of Things” ~ Stuart Coleman (Sony) •  Q&A #ETMornings
  • @JeremyWaite Head of Digital Strategy, EMEA #ETMornings
  • “Digital marketing has more to do with psychology and sociology than technology”. @BrianSolis
  • “We ask too much of Technology and not enough of ourselves”. @NateSilver538
  • Stuart Coleman European CRM Manager, Sony Computer Entertainment @StuSta | @PlayStation #ETMornings
  • “The Internet of Things” with Stuart Coleman •  Sony ~ Yesterday / Today / Tomorrow •  “The Internet of Things” •  Successes So Far •  The Four Big Challenges 1.  Data 2.  Multi-channel 3.  Technology 4.  People and Teams
  • -­‐  Focused  on   product   launch  only   -­‐  Minimal   automa5ons - Early Life cycle campaigns - Minimal automation - Data processing delays -­‐  Advanced   automa5on   -­‐  Produc5on   efficiencies   -­‐  Early  mul5   channel   - Multi Channel - Near real time data processing - Predictive scoring Time Sophistication Sony ~ Yesterday, Today, Tomorrow… Mul5ple   Territory     Databases   2007-9 2012-3 2014 2010-11 1 2 3 4 5 <2006
  • Since the implementation of ExactTarget in 2011 (until Jan 2014) ü  Open rates have improved by over 84% ü  Click rates have improved by over 67% ü  No. of campaigns produced has grown by up to 500% ü  Strong ROI for key campaigns for PS4 and PS Plus Successes so far…
  • What factors drove these results? ü  Strong Virtual CRM team ü  Mature / Stable ExactTarget platform ü  Email template upload solution ü  ExactTarget Audience Builder ü  ExactTarget Campaign Automation
  • The Four Big Challenges for SCEE 1.  Data 2.  Multi-channel 3.  Technology 4.  People
  • Q&A
  • exacttarget.com #ETMornings