• Save
Lunchtime Learning 2010 March Social Networking Commercial Real Estate
Upcoming SlideShare
Loading in...5
×
 

Lunchtime Learning 2010 March Social Networking Commercial Real Estate

on

  • 1,415 views

Speaker Miles Baltrusaitis, of the Realogic Analytics Marketing Department, presented a 30 minute talk on the benefits of social networking sites specifically aimed at the Commercial Real Estate ...

Speaker Miles Baltrusaitis, of the Realogic Analytics Marketing Department, presented a 30 minute talk on the benefits of social networking sites specifically aimed at the Commercial Real Estate Professional. This is the slideshow accompanying his presentation.

Included in the March topic:

- Who to follow & groups to join for staying up to date on local and global news trends.
- How to promote your services and brand in a open dialog environment.
- Where to find work within CRE and where to find talent.
- Separating personal and professional lives on Social Networking sites.

When:
Wednesday, March 24th 31st from 12:00pm to 1:30pm.
12:00 - 12:15 Lunch and networking with all attendees.
12:15 - 12:45 Presentation of key concepts, techniques and a quick reference sheet of tips and tricks.
12:45 - 1:30 Questions, Discussion and Networking.

Speaker:
Miles Baltrusaitis
Miles Baltrusaitis joined the firm as a Senior Associate of Abstracting Services in 2007. His abstracting responsibilities include due diligence and maintenance assignments. In 2009, Miles's responsibilities transitioned to the marketing of Realogic's products and services. He now spends his days refining Realogic's corporate web presence, designing client demonstrations and training the Realogic staff and its customers.

Prior to joining Realogic, Miles's experience has included working as a professional musician, a studio recording engineer/producer, a web designer/developer, an event videographer as well as a video editor. Miles holds a Bachelor of Arts degree from Williams College in Williamstown, Massachusetts.

About Lunchtime Learning
Lunchtime Learning is a free educational session where industry experts teach an abbreviated class on a currently relevant commercial real estate topic. The classes will occur during the lunch hour in Realogic's downtown Chicago training facility on a monthly basis. The goal of the sessions is to establish a healthy network of commercial real estate professionals interested in continuing their understanding of the commercial real estate industry.

About Realogic Analytics
Realogic Analytics has trained thousands of Real Estate Professionals in ARGUS, Excel, Lease Fundamentals and various other topics and software. In addition to training, Realogic offers Due Diligence Consulting & Asset Maintenance Services as well as Commercial Real Estate Software. See www.realogicinc.com for more information.

Statistics

Views

Total Views
1,415
Views on SlideShare
1,398
Embed Views
17

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 17

http://www.slideshare.net 17

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Lunchtime Learning 2010 March Social Networking Commercial Real Estate Lunchtime Learning 2010 March Social Networking Commercial Real Estate Presentation Transcript

  • Lunchtime Learning
    Social Networking for Commercial Real Estate
  • Today’s Session
    The Realogic Case Study
    Sites we use (and those we don’t)
    Tweets to follow
    Groups to join
    Pages to like
    Careers & Recruiting
    Personal vs. Professional
  • Who is?
  • Realogic is…
    CONSULTING
    Lease Abstracting
    Valuation & Underwriting
    Capital Markets
    SOFTWARE
    REALOGlC ABSTRACT
    REALOGlCBUDGET
    REALOGlCTOOLS
  • Our Problem
    Finding New Clients
  • Finding New Clients
    Clients Love Us
    (>50% business from return clients)
    Google Analytics showed little relevancy for industry terms (consulting, abstracting, software)
  • Reaching Out to Strangers
    Keyword strategy for websites
    (Consulting)
    (Software)
    Marketing on Social Networking
    Linked in
    Twitter
    Facebook
  • Individual Pages
    Company Pages
    Groups
    http://www.linkedin.com/companies/298622
  • Groups
    Only establish if you have enough interest to generate regular traffic.
    “Ghost Town” groups don’t help your corporate image.
    http://www.linkedin.com/companies/298622
    • Individual Account
    • Company Page
    • Discussions
    • Events
    • Video
    • Photos
    • Links
    http://tinyurl.com/realogic-facebook
  • Facebook findings
    Wall is great for distributing both official and casual news
    Hesitant to “Become a Fan” but do visit FB page & your website.
    http://tinyurl.com/realogic-facebook
  • Facebook findings
    We established a Facebook Page in August 2009.
    By January 2010, it was the second leading referrer to our websites (after google).
    http://tinyurl.com/realogic-facebook
    • Individual Accounts
    • By person
    • By company
    http://twitter.com/realogicinc
  • Twitter findings
    • Best tool to introduce your company and yourself to strangers by far.
    • Redundant postings between twitter & facebook wall is accepted/expected.
    http://twitter.com/realogicinc
    • Yelp: questionable practices
    http://www.growmap.com/yelp-no/
    • Orkut: Not enough traffic
    • Friendster: Focus is too young
    Sites We Don’t Use
    • Google Buzz
    • Works like Twitter
    • Tied to Gmail Accounts
    Sites We May Try
  • Groups to join
    Real Estate Finance & Investment Society (44,529 members)
    http://www.linkedin.com/groups?gid=1812050
    Commercial Real Estate Investment Professionals (12,686)
    http://www.linkedin.com/groups?gid=100904
    Building Owners & Managers Association International (5,613)
    http://www.linkedin.com/groups?gid=100292
    ARGUS Commercial Real Estate Network (2,542)
    http://www.linkedin.com/groups?gid=1939488
    Social Media for Real Estate (496)
    http://www.linkedin.com/groups?gid=1812050
    http://www.linkedin.com/companies/298622
  • Twitters to follow
    Jay Rickey (856 following, 1,002 followers)
    http://twitter.com/jayrickey
    CRE Console (231 following, 208 followers)
    http://twitter.com/creconsole
    GrubbEllis (1,695 following, 1,365 followers)
    http://twitter.com/grubbellis
    ARGUS Software (58 followers)
    http://twitter.com/ARGUSsoftware
    Real Estate News (1,776 following, 2,355 followers)
    http://twitter.com/RealEstateNewz
    http://twitter.com/realogicinc
  • Pages to Fan
    Your company!
    As previously discussed, companies don’t have overwhelming fan numbers
    Make no mistake, facebook content generates traffic to your site.
    http://tinyurl.com/realogic-facebook
    • Build resume on Linked in
    • Use Twitter posts to establish yourself as an expert
    • Twitters to follow:
    • http://twitter.com/YREPChicago
    • http://www.twitjobsearch.com/
    • http://www.hotjobsresources.com/rrc/twitter/
    • http://tweetmyjobs.com/
    Careers & Recruiting
    • Assume nothing is private
    • Facebook user accounts offers “access control” but can be made visible to your friends friends by their interaction
    • Socially acceptable to remove people from twitter / facebook for inappropriate interaction.
    Personal vs. Professional
  • Thanks for coming!
    Don’t forget to follow our Twitter and fan our Facebook Page!
    That’s it!
    http://twitter.com/realogicinc
    http://tinyurl.com/realogic-facebook