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Lunchtime Learning<br />Social Networking for Commercial Real Estate<br />
Today’s Session<br />The Realogic Case Study<br />Sites we use (and those we don’t)<br />Tweets to follow<br />Groups to j...
Who is?<br />
Realogic is…<br />CONSULTING<br />Lease Abstracting<br />Valuation & Underwriting<br />Capital Markets<br />SOFTWARE<br />...
Our Problem<br />Finding New Clients<br />
Finding New Clients<br /> Clients Love Us <br />(>50% business from return clients)<br /> Google Analytics showed little r...
Reaching Out to Strangers<br />Keyword strategy for websites <br />(Consulting)<br />                    (Software)<br />M...
Individual Pages <br />Company Pages<br />Groups <br />http://www.linkedin.com/companies/298622<br />
Groups <br />Only establish if you have enough interest to generate regular traffic.<br /> “Ghost Town” groups don’t help ...
<ul><li>Individual Account
Company Page
Discussions
Events
Video
Photos
Links</li></ul>http://tinyurl.com/realogic-facebook<br />
Facebook findings <br />Wall is great for distributing both official and casual news<br /> Hesitant to “Become a Fan” but ...
Facebook findings <br />We established a Facebook Page in August 2009. <br />By January 2010, it was the second leading re...
<ul><li>Individual Accounts
By person
By company</li></ul>http://twitter.com/realogicinc<br />
Twitter findings<br /><ul><li>Best tool to introduce your company and yourself to strangers by far.
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Lunchtime Learning 2010 March Social Networking Commercial Real Estate

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Speaker Miles Baltrusaitis, of the Realogic Analytics Marketing Department, presented a 30 minute talk on the benefits of social networking sites specifically aimed at the Commercial Real Estate Professional. This is the slideshow accompanying his presentation.

Included in the March topic:

- Who to follow & groups to join for staying up to date on local and global news trends.
- How to promote your services and brand in a open dialog environment.
- Where to find work within CRE and where to find talent.
- Separating personal and professional lives on Social Networking sites.

When:
Wednesday, March 24th 31st from 12:00pm to 1:30pm.
12:00 - 12:15 Lunch and networking with all attendees.
12:15 - 12:45 Presentation of key concepts, techniques and a quick reference sheet of tips and tricks.
12:45 - 1:30 Questions, Discussion and Networking.

Speaker:
Miles Baltrusaitis
Miles Baltrusaitis joined the firm as a Senior Associate of Abstracting Services in 2007. His abstracting responsibilities include due diligence and maintenance assignments. In 2009, Miles's responsibilities transitioned to the marketing of Realogic's products and services. He now spends his days refining Realogic's corporate web presence, designing client demonstrations and training the Realogic staff and its customers.

Prior to joining Realogic, Miles's experience has included working as a professional musician, a studio recording engineer/producer, a web designer/developer, an event videographer as well as a video editor. Miles holds a Bachelor of Arts degree from Williams College in Williamstown, Massachusetts.

About Lunchtime Learning
Lunchtime Learning is a free educational session where industry experts teach an abbreviated class on a currently relevant commercial real estate topic. The classes will occur during the lunch hour in Realogic's downtown Chicago training facility on a monthly basis. The goal of the sessions is to establish a healthy network of commercial real estate professionals interested in continuing their understanding of the commercial real estate industry.

About Realogic Analytics
Realogic Analytics has trained thousands of Real Estate Professionals in ARGUS, Excel, Lease Fundamentals and various other topics and software. In addition to training, Realogic offers Due Diligence Consulting & Asset Maintenance Services as well as Commercial Real Estate Software. See www.realogicinc.com for more information.

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Transcript of "Lunchtime Learning 2010 March Social Networking Commercial Real Estate"

  1. 1. Lunchtime Learning<br />Social Networking for Commercial Real Estate<br />
  2. 2. Today’s Session<br />The Realogic Case Study<br />Sites we use (and those we don’t)<br />Tweets to follow<br />Groups to join<br />Pages to like<br />Careers & Recruiting<br />Personal vs. Professional<br />
  3. 3. Who is?<br />
  4. 4. Realogic is…<br />CONSULTING<br />Lease Abstracting<br />Valuation & Underwriting<br />Capital Markets<br />SOFTWARE<br />REALOGlC ABSTRACT<br />REALOGlCBUDGET<br />REALOGlCTOOLS<br />
  5. 5. Our Problem<br />Finding New Clients<br />
  6. 6. Finding New Clients<br /> Clients Love Us <br />(>50% business from return clients)<br /> Google Analytics showed little relevancy for industry terms (consulting, abstracting, software)<br />
  7. 7. Reaching Out to Strangers<br />Keyword strategy for websites <br />(Consulting)<br /> (Software)<br />Marketing on Social Networking<br />Linked in<br />Twitter<br />Facebook<br />
  8. 8. Individual Pages <br />Company Pages<br />Groups <br />http://www.linkedin.com/companies/298622<br />
  9. 9. Groups <br />Only establish if you have enough interest to generate regular traffic.<br /> “Ghost Town” groups don’t help your corporate image.<br />http://www.linkedin.com/companies/298622<br />
  10. 10. <ul><li>Individual Account
  11. 11. Company Page
  12. 12. Discussions
  13. 13. Events
  14. 14. Video
  15. 15. Photos
  16. 16. Links</li></ul>http://tinyurl.com/realogic-facebook<br />
  17. 17. Facebook findings <br />Wall is great for distributing both official and casual news<br /> Hesitant to “Become a Fan” but do visit FB page & your website.<br />http://tinyurl.com/realogic-facebook<br />
  18. 18. Facebook findings <br />We established a Facebook Page in August 2009. <br />By January 2010, it was the second leading referrer to our websites (after google).<br />http://tinyurl.com/realogic-facebook<br />
  19. 19. <ul><li>Individual Accounts
  20. 20. By person
  21. 21. By company</li></ul>http://twitter.com/realogicinc<br />
  22. 22. Twitter findings<br /><ul><li>Best tool to introduce your company and yourself to strangers by far.
  23. 23. Redundant postings between twitter & facebook wall is accepted/expected.</li></ul>http://twitter.com/realogicinc<br />
  24. 24. <ul><li>Yelp: questionable practices</li></ul> http://www.growmap.com/yelp-no/<br /><ul><li>Orkut: Not enough traffic
  25. 25. Friendster: Focus is too young</li></ul>Sites We Don’t Use<br />
  26. 26. <ul><li>Google Buzz
  27. 27. Works like Twitter
  28. 28. Tied to Gmail Accounts</li></ul>Sites We May Try<br />
  29. 29. Groups to join<br />Real Estate Finance & Investment Society (44,529 members)<br />http://www.linkedin.com/groups?gid=1812050<br />Commercial Real Estate Investment Professionals (12,686) <br />http://www.linkedin.com/groups?gid=100904<br />Building Owners & Managers Association International (5,613)<br />http://www.linkedin.com/groups?gid=100292<br />ARGUS Commercial Real Estate Network (2,542)<br />http://www.linkedin.com/groups?gid=1939488<br />Social Media for Real Estate (496)<br />http://www.linkedin.com/groups?gid=1812050<br />http://www.linkedin.com/companies/298622<br />
  30. 30. Twitters to follow<br />Jay Rickey (856 following, 1,002 followers)<br />http://twitter.com/jayrickey<br />CRE Console (231 following, 208 followers) <br />http://twitter.com/creconsole<br />GrubbEllis (1,695 following, 1,365 followers)<br />http://twitter.com/grubbellis<br />ARGUS Software (58 followers)<br />http://twitter.com/ARGUSsoftware<br />Real Estate News (1,776 following, 2,355 followers)<br />http://twitter.com/RealEstateNewz<br />http://twitter.com/realogicinc<br />
  31. 31. Pages to Fan<br /> Your company!<br />As previously discussed, companies don’t have overwhelming fan numbers <br />Make no mistake, facebook content generates traffic to your site.<br />http://tinyurl.com/realogic-facebook<br />
  32. 32. <ul><li> Build resume on Linked in
  33. 33. Use Twitter posts to establish yourself as an expert
  34. 34. Twitters to follow:
  35. 35. http://twitter.com/YREPChicago
  36. 36. http://www.twitjobsearch.com/
  37. 37. http://www.hotjobsresources.com/rrc/twitter/
  38. 38. http://tweetmyjobs.com/</li></ul>Careers & Recruiting<br />
  39. 39. <ul><li> Assume nothing is private
  40. 40. Facebook user accounts offers “access control” but can be made visible to your friends friends by their interaction
  41. 41. Socially acceptable to remove people from twitter / facebook for inappropriate interaction. </li></ul>Personal vs. Professional<br />
  42. 42. Thanks for coming!<br />Don’t forget to follow our Twitter and fan our Facebook Page!<br />That’s it!<br />http://twitter.com/realogicinc<br />http://tinyurl.com/realogic-facebook<br />

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