State of Big Data Markets
Kyle Redinger
@kyleredinger
Co-Founder, VividCortex
Key Takeaways

Everything is
Digital

Data stores are behind everything
More and more data is being produced

Data Growth
...
The World is Changing

The Internet of Everything
Your Travel

Remembered

Kyle’s December Travels Visualization from Google
Your Body

Recorded
Your World

Measured

Voronoi Diagram of 2.5 Million Weather Stations
Your Communications

Tapped
Why All this Data?
THE MONEY
Advertising, lead generation, services,
recommendations, business development, data
brokering...
Big Data

What is it?

Hype

Internet of
Everything

+

+

Anything That
Doesn’t Fit in Excel

Volume, Variety,
Velocity

...
The Problem
Data

In 5 Years

50x Growth

IT Staff & Budgets 1.5x Growth

Data & Servers

Headcount

IT Budgets

With data...
The Enablers
Virtualization
Open
Source

Cloud
Computing

Growth of Data
Management
Tools

Moore’s Law

Data Storage

Smar...
Open Source

High Quality, Growth & Culture

2/3rds of IT Leaders Will Purchase 50% of Software as Open Source

2 Million ...
Moore’s Law

Exponential increase in
performance per dollar, but
reaching limits

300
250
200
150

Cost
Performance

100
5...
Virtualization
Application

One piece of hardware can run
many different things.

APP

APP

APP

OS

OS

OS

Operating Sys...
Cloud

Moving computing power from
capex to utility pricing

APP

APP

APP

Fortune 500 Client

OS

OS

OS

80%

Virtualiz...
Tech Model
Application(s)

APP 1

Simplified.

APP 2

APP 4

APP 3

Network

Data Storage
Performance
Management
Tools

Application, Network &
Database

Moore’s Law
Limits

Hardware can’t solve all the problems; ...
Database &
Data Storage

When we talk about
databases, what are they?

Definition

Organized collection of data and “dumb....
State of Leading
Data Storage
Markets

Closed source
model can’t
compete with open
source/core model

LICENSE

SHARE

ADOP...
Data Storage
Market Share of
Leading Vendors
Others

$3.3 B

Microsoft (SQL
Server)

$25 Billion Market
& Growing 16% Y/Y
...
Why Are Tools
Important
OPEN SOURCE

Total Cost of
Ownership of a
Small Enterprise
Project
ORACLE

UP FRONT
$0

$423,000

...
Current
Tools

VividCortex
Solution

DISCOVERING PROBLEMS
• False/Missed Alarms
• Threshold-based

• Adaptive Fault Detect...
The Future
of Data
Management

Gaps in Human Data
Management Capacity
Open Source
Solutions
New Vendors &
Disruptors
Decli...
VividCortex
Software-as-a-Service for Database
Performance Management
Credits
http://cdn.historycommons.org/images/events/a213_nsa_octopus_2050081722-17000.jpg
http://www.waratuman.com/resourc...
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State of Big Data Markets

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State of Big Data Markets

  1. 1. State of Big Data Markets Kyle Redinger @kyleredinger Co-Founder, VividCortex
  2. 2. Key Takeaways Everything is Digital Data stores are behind everything More and more data is being produced Data Growth Data will grow 50x by 2020; budgets will only grow 1.5x Technology Key enablers have driven data growth, but new opportunities exist Human Limits Humans need tools to help them manage performance; systems are inherently complex
  3. 3. The World is Changing The Internet of Everything
  4. 4. Your Travel Remembered Kyle’s December Travels Visualization from Google
  5. 5. Your Body Recorded
  6. 6. Your World Measured Voronoi Diagram of 2.5 Million Weather Stations
  7. 7. Your Communications Tapped
  8. 8. Why All this Data? THE MONEY Advertising, lead generation, services, recommendations, business development, data brokering, cohort analysis, sales funnels, customer insight, new products, new markets, more value etc. THE TECHNOLOGY With legacy licensing and technologies, Big Data is too expensive (i.e. Oracle Exadata clusters $1 to $5 million)… But, with cheaper technologies, Big Data is the reality and many new opportunities are created (i.e. Hadoop + basic machines, $100k to $500k)
  9. 9. Big Data What is it? Hype Internet of Everything + + Anything That Doesn’t Fit in Excel Volume, Variety, Velocity BS Reality
  10. 10. The Problem Data In 5 Years 50x Growth IT Staff & Budgets 1.5x Growth Data & Servers Headcount IT Budgets With data growing quickly, and IT budgets not growing, large gaps between humans and systems will cause problems for companies
  11. 11. The Enablers Virtualization Open Source Cloud Computing Growth of Data Management Tools Moore’s Law Data Storage Smart People & Process
  12. 12. Open Source High Quality, Growth & Culture 2/3rds of IT Leaders Will Purchase 50% of Software as Open Source 2 Million Open Source Projects in 2014 Reduced Operating Cost, Feature Direction, Community Value Open Source is Eating the World ($500+ Million invested in 2013)
  13. 13. Moore’s Law Exponential increase in performance per dollar, but reaching limits 300 250 200 150 Cost Performance 100 50 0 1996 1998 2000 2002 2004 2006 2008 2010 2012 Hardware continues to be less expensive with better performance
  14. 14. Virtualization Application One piece of hardware can run many different things. APP APP APP OS OS OS Operating System Virtualization Hardware Hardware Virtualization enabled sharing of underutilized resources
  15. 15. Cloud Moving computing power from capex to utility pricing APP APP APP Fortune 500 Client OS OS OS 80% Virtualization VividCortex Hardware 15% Startup 2 15% $110 Billion Market, 18% CAGR through 2016
  16. 16. Tech Model Application(s) APP 1 Simplified. APP 2 APP 4 APP 3 Network Data Storage
  17. 17. Performance Management Tools Application, Network & Database Moore’s Law Limits Hardware can’t solve all the problems; data is growing faster than the cost reduction in hardware performance Market Size $2.5 billion today; growing to $3.6 billion within 4 years Big Money Downtime, slowness, lost data, bad responsiveness, missed SLAs, etc all destroy value Human Limits Humans need tools to help them manage performance; systems are inherently complex
  18. 18. Database & Data Storage When we talk about databases, what are they? Definition Organized collection of data and “dumb.” Technologies Oracle, SQL Server, MySQL, DB2, PostgreSQL, MongoDB, Hadoo p … and 100s more Challenge Database technology isn’t innately scalable; i.e. humans need to build systems around the database to make them work Market Size $25 + Billion (Technology, Services, Tools, Consulting) and Growing Fast
  19. 19. State of Leading Data Storage Markets Closed source model can’t compete with open source/core model LICENSE SHARE ADOPTION TOOLS SERVICES ORACLE $$$$$$ LEADER; DECLINE ENTERPRISE MATURE MATURE SQL Server $$$$ LEADER; DECLINE ENTERPRISE MATURE MATURE DB2 $$$$$$ DECLINE ENTERPRISE MATURE MATURE MySQL FREE LEADER EVERYONE MEDIUM MEDIUM Hadoop FREE HYPE EVERYONE BASIC BASIC MongoDB FREE HYPE EVERYONE BASIC BASIC OPEN SOURCE DATABASES SCALE FINANCIALLY WITH BIG DATA
  20. 20. Data Storage Market Share of Leading Vendors Others $3.3 B Microsoft (SQL Server) $25 Billion Market & Growing 16% Y/Y Open Source Has Massive Install Base $4.0 B IBM (DB2) $4.9 B Oracle $11.8 B $- $5.0 B $10.0 B $15.0 B
  21. 21. Why Are Tools Important OPEN SOURCE Total Cost of Ownership of a Small Enterprise Project ORACLE UP FRONT $0 $423,000 $166,000 $397,000 SUPPORT FEES $15,600 $106,760 ADMIN & DEVELOPMENT $90,000 $180,000 $482,200 $1,680,280 LICENCES SETUP & HARDWARE TOOL GAP RECURRING 3 YEARS TOOL GAP
  22. 22. Current Tools VividCortex Solution DISCOVERING PROBLEMS • False/Missed Alarms • Threshold-based • Adaptive Fault Detection • Zero-config, no-threshold, real-time, efficient DIAGNOSIS • Low resolution charts • Application Focus • High res workload analysis • Problem DNA • Database Focus TIME, COST & STAFF • Long & expert troubleshooting • Open source command-line • Not scalable • Faster humans • SaaS, Modern GUI • Cloud-ready and dynamic
  23. 23. The Future of Data Management Gaps in Human Data Management Capacity Open Source Solutions New Vendors & Disruptors Decline of Legacy Players That Don’t Adjust License Models
  24. 24. VividCortex Software-as-a-Service for Database Performance Management
  25. 25. Credits http://cdn.historycommons.org/images/events/a213_nsa_octopus_2050081722-17000.jpg http://www.waratuman.com/resources/images/posts/2010-11-04-weather-station-map.png https://www.gartner.com/doc/2398815 http://blog.infochimps.com/2011/10/28/where-does-the-weather-data-come-from-visualizations-ofworldwide-weather-stations/ http://www.forbes.com/sites/louiscolumbus/2013/02/19/gartner-predicts-infrastructure-services-willaccelerate-cloud-computing-growth/ http://www.fstsummitus.com/media/whitepapers/2013/a_total_-10gen.pdf http://www.slideshare.net/blackducksoftware/the-2013-future-of-open-source-survey-results
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