This document discusses the benefits of adopting DevOps practices. It notes that wasted IT spending amounts to $2.6 trillion per year and that traditional divisions between development and operations hamper business goals. Adopting DevOps allows for faster delivery of code changes, more reliable systems through better feedback, and an organizational culture of continual learning through experimentation. Companies that have implemented DevOps see benefits like 30x more frequent deployments, 8,000x faster lead times, and higher success rates and availability. The document advocates that all organizations can achieve these gains through DevOps.

1. DevOps:
Who Will Create $2.6 Trillion In
Business Value Per Year?
Gene Kim
Session ID:
@RealGeneKim, genek@realgenekim.me

2. Opportunity Cost Of
Wasted IT Spending?
$2,600,000,000,000.00
($2.6 Trillion US)
2
@RealGeneKim

3. ―Every company is an IT company, regardless of what
business they think they’re in.‖
— Christopher Little
3
@RealGeneKim

4. Who Is In The Way Of All Our Business Goals?
Where we need
to be…
IT is always in the way
(again…)
We are here…
@RealGeneKim

5. Act I: IT Ops Fixing Fragile Artifacts
@RealGeneKim

6. @RealGeneKim

7. The Product Managers
@RealGeneKim

8. Act 2: The Developers
@RealGeneKim

9. @RealGeneKim

10. @RealGeneKim

11. IT Ops And Dev At War
11
@RealGeneKim

12. Nothing Left For Infosec
@RealGeneKim

13. Everyone Loses
@RealGeneKim

14. The Downward
Spiral…
14
@RealGeneKim

15. Act 3:
There Is A Better Way…
15

16. Google, Amazon, Netflix, Spotify,
Etsy, Spotify, Twitter, Facebook…
16
@RealGeneKim

17. @RealGeneKim

18. Source: John Allspaw
@RealGeneKim

19. @RealGeneKim

20. Source: John Allspaw
@RealGeneKim

21. Source: John Allspaw
@RealGeneKim

22. Source: John Jenkins, Amazon.com
@RealGeneKim

23. Making Changes When It Matters Most
―By installing a rampant innovation culture, we performed 165
experiments in the peak three months of tax season.‖
―Our business result? Conversion rate of the website is up 50
percent. Employee result? Everyone loves it, because now their
ideas can make it to market.‖
–Scott Cook, Intuit Founder
23
@RealGeneKim

24. Who Is Doing DevOps?
 Google, Amazon, Netflix, Etsy, Spotify, Twitter, Facebook…
 BNP Paribas, BNY Mellon, World Bank, Paychex, Intuit…
 The Gap, Nordstrom, Macy’s, Williams-Sonoma, Target …
 SAP, HP, General Motors, Northrup Grumman …
 UK Government, Kansas State University…
 Who else?
24
@RealGeneKim

25. High Performing DevOps Teams
 They’re more agile
 30x more frequent deployments
 8,000x faster lead time than their peers
 They’re more reliable
 2x the change success rate
 12x faster MTTR
Source: Puppet Labs 2012 State Of DevOps: http://puppetlabs.com/2013-state-of-devops-infographic
@RealGeneKim

26. 26
@RealGeneKim

27. ―This book will have a profound
effect on IT, just as The Goal did
for manufacturing.‖ –Jez
Humble, co-author Continuous
Delivery
―This is the IT swamp draining
manual for anyone who is neck
deep in alligators.‖ –Adrian
Cockroft, Cloud Architect at
Netflix
“This is The Goal for our decade,
and is for any IT professional who
wants their life back.‖ –Charles
Betz, IT architect, author
“Architecture and Patterns for
IT”
27
@RealGeneKim

28. The First Way: Flow
@RealGeneKim

29. ―deploys per day‖
vs.
―lead time‖
29
@RealGeneKim

30. ―What is your lead time for changes?‖
―How long does it take to go from
code committed to code successfully
running in production?‖
30
@RealGeneKim

31. @RealGeneKim

32. @RealGeneKim

33. Create One Step Environment Creation Process
 Make environments available early in the Development process
 Make sure Dev builds the code and environment at the same time
 Create a common Dev, QA and Production environment creation
process
@RealGeneKim

34. If I had a magic wand, I’d change the Agile sprints and definition
of ―done‖:
―At the end of each sprint, we must have working and shippable
code, demonstrated in an environment that resembles production.‖
@RealGeneKim

35. The First Way: Outcomes
 Creating single repository for code and environments
 Determinism in the release process
 Consistent Dev, Test and Production environments, all properly built before
deployment begins
 Features being deployed daily without catastrophic failures
 Decreased lead time
 Faster cycle time and release cadence
 Technologies needed: configuration management, provisioning, automated
testing
@RealGeneKim

36. The Second Way: Feedback
@RealGeneKim

37. 37
@RealGeneKim

38. How many times per day is the andon cord pulled in a typical day at
a Toyota manufacturing plant?
3500 times per day
@RealGeneKim

39. Why would Toyota do something so disruptive as stopping
production thousands of times per day?
―It’s the only way we can build 2,000 vehicles per day – that’s one
completed vehicle every 55 seconds.‖
@RealGeneKim

40. Google Dev And Ops (2013)
 15,000 engineers, working on 4,000+ projects
 All code is checked into one source tree (billions of files!)
 5500 code commits/day
 75 million test cases are run daily
"Automated tests transform fear into boredom."
-- Eran Messeri, Google
40
@RealGeneKim

41. Developers Carry Pagers
―We found that when we woke up developers at 2am, defects got
fixed faster than ever‖
– Patrick Lightbody,
CEO, BrowserMob
―You build it, you run it.‖
– Werner Vogels
CTO, Amazon
@RealGeneKim

42. The Second Way:
Outcomes
 Defects and security issues getting fixed faster than ever
 Disciplined automated testing enabling many simultaneous small,
agile teams to work productively
 All groups communicating and coordinating better
 Everybody is getting more work done
 Technologies needed: automated regression testing, static code
analysis, production monitoring
@RealGeneKim

43. The Third Way:
Continual Experimentation And Learning
@RealGeneKim

44. Break Things Early And Often
―Do painful things more frequently, so you can make it less painful…
We don’t get pushback from Dev, because they know it makes
rollouts smoother.‖
– Adrian Cockcroft, Architect, Netflix
@RealGeneKim

45. 45
@RealGeneKim

46. Inject Failures Often
@RealGeneKim

47. You Don’t Choose Chaos Monkey…
Chaos Monkey Chooses You
@RealGeneKim

48. The Third Way:
Outcomes
 A culture that values learning
 A culture of fearless improvement (as opposed to a culture of fear)
 Development, Test and IT Operations is enabling organization to
out-innovate the competition and help the business win
 Technologies needed: great production monitoring
@RealGeneKim

49. Why Do I Think This Is Important?
49

50. The Downward
Spiral…
50
@RealGeneKim

51. @RealGeneKim

52. Opportunity Cost Of
Wasted IT Spending:
$2,600,000,000,000.00
($2.6 Trillion US)
52
@RealGeneKim

53. Objections You May Hear
 ―This is only for the unicorns. We’re not Google or Amazon or
Spotify.‖
 ―The IT Operations monitoring market is 20 years old. All the
product sales have already been sold. There’s no new
opportunities out there.‖
 ―All these problems are process and cultural issues. That’s what I
need to fix, not implement tools.‖
53
@RealGeneKim

54. If I Could Wave A Magic Wand, Everyone Will…
 Have belief and confidence that you can show prospects their
own downward spiral stories that will resonate, and resonate at
the highest levels
 Be able to challenge prospects to have their own ―aha‖ moment
and be able to help them start their own transformations
 Be able to help your customers automate their processes, not just
to increase availability, but to help them enable innovation
 Help your customers win in the marketplace, free them from
tedium and suffering, and achieve their highest and best potential
as fellow human beings
54
@RealGeneKim

55. Our Mission: Positively Impact The Lives Of One Million IT
Professionals By 2017
―Some books you give to friends,
for the joy of sharing a great
novel.
―Some books you recommend to
your colleagues and employees,
to findcommon ground.
―Some books you share with your
boss, to plant the seeds of a big
idea.
―The Phoenix Project is all three.‖
Free 170 page excerpt:
http://itrevolution.com/the-phoenix-project-excerpt/
–Jeremiah Shirk, DevOps
Leader, Kansas State
University
55
@RealGeneKim