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Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address] “ The Web Is Your Oyster” Making Online Marketing Work for You
[object Object],[object Object],[object Object],www.realfresh.tv We Will Cover
www.realfresh.tv A Little Bit About Me
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.realfresh.tv A Brief History
Real Fresh TV www.realfresh.tv ,[object Object],[object Object],[object Object],[object Object]
www.realfresh.tv …  Multi Platform Content It’s all about
Clients www.realfresh.tv
[object Object],[object Object],[object Object],www.realfresh.tv We Will Cover
www.realfresh.tv Using Social Media for Marketing
Social Media....? www.realfresh.tv
“ Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques”. www.realfresh.tv
What #%!$!...? www.realfresh.tv
“ I Want Me Mum!” www.realfresh.tv
Hang on, it’s actually...  www.realfresh.tv
...a lot simpler... www.realfresh.tv
...a lot simpler... www.realfresh.tv
“ Social media supports the  human need for social interaction , using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many)”. www.realfresh.tv
Social media... www.realfresh.tv
Social media is... www.realfresh.tv
...is about... www.realfresh.tv
www.realfresh.tv
...people! www.realfresh.tv
Why is it important? www.realfresh.tv
How many people were on Facebook in the UK last month? www.realfresh.tv
18 million!  This figure grows by 25% every three months. www.realfresh.tv
80% of the UK online population visited an online social networking site in May.  www.realfresh.tv
That’s  4 out 5 people  over 15 with an internet connection. www.realfresh.tv
That’s 4 out 5 people over 15 with an internet connection. www.realfresh.tv
Only around half of the UK even regularly glance at a national newspaper. Stats from Arts Professional October 2009 Issue 200  www.realfresh.tv
www.realfresh.tv
ABCs of Social Media www.realfresh.tv
Follow these and you can’t go wrong... www.realfresh.tv
A:   About You www.realfresh.tv
A:  A bout  You www.realfresh.tv ,[object Object],[object Object],[object Object]
B:   Blog... later www.realfresh.tv
B:  B log... later www.realfresh.tv ,[object Object],[object Object],[object Object]
C:   Communicate www.realfresh.tv
C:  C ommunicate www.realfresh.tv ,[object Object],[object Object],[object Object]
Starting a Facebook page for your work is...a good start. www.realfresh.tv
[object Object],[object Object],[object Object],www.realfresh.tv We Will Cover
Some Case Studies www.realfresh.tv
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv 1:   Paranormal Movie
Demand it! www.realfresh.tv 1:   Paranormal Movie
Results: 1 million people  will have seen it before national release in the US due to ‘social media’ marketing. www.realfresh.tv 1:   Paranormal Movie
Other facts: Israeli filmmaker Oren Peli made Paranormal Activity for $15,000.  www.realfresh.tv 1:   Paranormal Movie
Huge profits: Through social media marketing it made  $7 million  from 144 cinemas over a weekend. www.realfresh.tv 1:   Paranormal Movie
www.realfresh.tv http://movies.yahoo.com/movie/1809973209/video/16129711/20091016/61/16129711-300-flash-s.95204763-,16129711-100-flash-s.95204757-,16129711-700-flash-s.95204766-,16129711-1000-flash-s.95204767-,16129712-2700-qtv-s.95204768-,16129712-6800-qtv-s.95204769-,16129712-10300-qtv-s.95204770- 1:   Paranormal Movie
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv 2:   Gill Lee Smith
www.realfresh.tv 2:   Gill Lee Smith
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv 2:   Gill Lee Smith
www.realfresh.tv 2:   Gill Lee Smith
www.realfresh.tv 2:   Gill Lee Smith
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv 2:   Gill Lee Smith
www.realfresh.tv 3:   Platform58.com ,[object Object],[object Object],[object Object],[object Object]
www.realfresh.tv 3:   Platform58.com
www.realfresh.tv 3:   Platform58.com
www.realfresh.tv 3:   Platform58.com
[object Object],[object Object],[object Object],www.realfresh.tv 3:   Platform58.com
[object Object],[object Object],[object Object],www.realfresh.tv 3:   Platform58.com
www.realfresh.tv 3:   Platform58.com
www.realfresh.tv 3:   Platform58.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
www.realfresh.tv 4:   7 Wonders in 7 Days ,[object Object],[object Object],[object Object],[object Object],[object Object]
One last thing...  www.realfresh.tv
...here come... www.realfresh.tv
3 Things You Must Do www.realfresh.tv
1:   1 st  Listen  (then converse) www.realfresh.tv
2:   “2” Do List  (Make one) www.realfresh.tv
3:   3 Things You    Must Avoid www.realfresh.tv ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Quote from Twitter: www.realfresh.tv
“ The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn and relearn”    -  Alvin Toffler   posted by: @boris ( http://twitter.com/boris ) www.realfresh.tv
The End. www.realfresh.tv
Thank You! http://twitter.com/realfreshtv @realfreshtv www.realfresh.tv
Credits www.realfresh.tv Wikipedia Logo http://ccrjustice.org/files/images/wikipedia-logo.png Social Media Hand Up http://rudhrakssh.files.wordpress.com/2009/09/social-media-marketing-in-india-indian-social-media-social-media-pr-online-pr-social-media-professional-crisis-pr.jpg Social Media http://kristinaeichorn.files.wordpress.com/2008/08/social-media.jpg I'm an absolute beginner http://www.flickr.com/photos/horselatitudes/2973095769/ ABC_Godfrey_Crosby_Como http://www.flickr.com/photos/22195069@N03/2404378946/ i'll be your whatever you want http://www.flickr.com/photos/theoperamafia/2424626206/ Megaphone http://www.flickr.com/photos/lukedaduke/482643891/ The Computer Demands A Blog http://www.toothpastefordinner.com/032007/the-computer-demands-a-blog.gif Church Times Blog http://www.churchtimes.co.uk/52385
Credits www.realfresh.tv Who's The Dick Writing Comments On My Blog http://www.flickr.com/photos/laughingsquid/108474388/ Scott Beale / Laughing Squid Color Addict http://www.flickr.com/photos/rideracelive/2993433094/ 032/365 "Are You Listening?" http://www.flickr.com/photos/elgraceann/2769081919/ The Hand Work Press Logo http://www.flickr.com/photos/mattborghi/339965705/ Social Media Bandwagon http://ictkm.files.wordpress.com/2009/07/social-media-bandwagon1.jpg Facebook images http://3.bp.blogspot.com/_3nOyb31VLHc/SUzuxE-og3I/AAAAAAAAAC4/SqfI9s1j_p8/s400/facebook_logo_withpage.gif http://cw.nacva.com/promotionimages/facebook_logo.jpg Social networking sites http://www.icis.com/blogs/icis-chemicals-confidential/teens-social-networking.jpg I can haz cheezburger http://icanhascheezburger.files.wordpress.com/2007/06/i-m-in-ur-internet-cloging-ur-tubes.jpg
Credits www.realfresh.tv Social networking http://forum.belmont.edu/business/Social%20Networking%20Image.jpg Internet connection http://www.salisbury-garage.co.uk/wp-content/uploads/2008/05/internet.png Newspaper reader http://www.smart-distribution.co.uk/productnews/index_files/reading-the-newspaper.jpg Twitter http://www.depts.ttu.edu/hs/careers/images/Twitter-Logo.png

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