The Web Is Your Oyster

Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address] “ The Web Is Your Oyster” Making Online Marketing Work for You

A Little Bit About Me
Why Social Media for Marketing
Some Case Studies
www.realfresh.tv We Will Cover

www.realfresh.tv A Little Bit About Me

Engineering background
Created Europe’s first
ad-supported live music video
podcast
Short listed for Channel 4's
4Talent 2008 Awards
www.realfresh.tv A Brief History

Real Fresh TV www.realfresh.tv
Social Media Strategy & Training
Multi-Platform Marketing
Facebook App Development
Blog development

www.realfresh.tv … Multi Platform Content It’s all about

Clients www.realfresh.tv

Some Case Studies

www.realfresh.tv Using Social Media for Marketing

Social Media....? www.realfresh.tv

“ Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques”. www.realfresh.tv

What #%!$!...? www.realfresh.tv

“ I Want Me Mum!” www.realfresh.tv

Hang on, it’s actually... www.realfresh.tv

...a lot simpler... www.realfresh.tv

“ Social media supports the human need for social interaction , using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many)”. www.realfresh.tv

Social media... www.realfresh.tv

Social media is... www.realfresh.tv

...is about... www.realfresh.tv

www.realfresh.tv

...people! www.realfresh.tv

Why is it important? www.realfresh.tv

How many people were on Facebook in the UK last month? www.realfresh.tv

18 million! This figure grows by 25% every three months. www.realfresh.tv

80% of the UK online population visited an online social networking site in May. www.realfresh.tv

That’s 4 out 5 people over 15 with an internet connection. www.realfresh.tv

Only around half of the UK even regularly glance at a national newspaper. Stats from Arts Professional October 2009 Issue 200 www.realfresh.tv

www.realfresh.tv

ABCs of Social Media www.realfresh.tv

Follow these and you can’t go wrong... www.realfresh.tv

A: About You www.realfresh.tv

A: A bout You www.realfresh.tv
Decide what you want to project
Decide what you aim to achieve
Make your bio/profile ‘ about you ’

B: Blog... later www.realfresh.tv

B: B log... later www.realfresh.tv
Start by checking out other blogs
Micro-blog first – try Twitter?
Decide on a theme for first month

C: Communicate www.realfresh.tv

C: C ommunicate www.realfresh.tv
Comments build community
Regularly ask for comments
Reward... appropriately

Starting a Facebook page for your work is...a good start. www.realfresh.tv

Some Case Studies

Some Case Studies www.realfresh.tv

How Social Media was used:
Audience for film built online
Film shown in select US cinemas
To see it you must ‘Demand It’
www.realfresh.tv 1: Paranormal Movie

Demand it! www.realfresh.tv 1: Paranormal Movie

Results: 1 million people will have seen it before national release in the US due to ‘social media’ marketing. www.realfresh.tv 1: Paranormal Movie

Other facts: Israeli filmmaker Oren Peli made Paranormal Activity for $15,000. www.realfresh.tv 1: Paranormal Movie

Huge profits: Through social media marketing it made $7 million from 144 cinemas over a weekend. www.realfresh.tv 1: Paranormal Movie

www.realfresh.tv http://movies.yahoo.com/movie/1809973209/video/16129711/20091016/61/16129711-300-flash-s.95204763-,16129711-100-flash-s.95204757-,16129711-700-flash-s.95204766-,16129711-1000-flash-s.95204767-,16129712-2700-qtv-s.95204768-,16129712-6800-qtv-s.95204769-,16129712-10300-qtv-s.95204770- 1: Paranormal Movie

Mixed media artist based in
Nottingham
Creates art to order for US gallery
Also sells creations online
www.realfresh.tv 2: Gill Lee Smith

Blogs about her work
Shares pictures on Flickr
Sells using Etsy, social shop

Results:
Now sells creations in UK
Also paid to run creative
workshops

www.realfresh.tv 3: Platform58.com
Ning Network for digital creatives
Online magazine on MySpace
Facebook page for competitions

Founder now moving to profitability through
Paid for events
Paid for featured art book

Results:
Founder sells ads in magazine
Also sells a hard copy photo book
Now planning paid-for events
and subscriptions in 2010

www.realfresh.tv 4: 7 Wonders in 7 Days
Results:
Founder sells ads in magazine
Also sells a hard copy photo book
Now planning paid-for events
and subscriptions in 2010

One last thing... www.realfresh.tv

...here come... www.realfresh.tv

3 Things You Must Do www.realfresh.tv

1: 1 st Listen (then converse) www.realfresh.tv

2: “2” Do List (Make one) www.realfresh.tv

3: 3 Things You Must Avoid www.realfresh.tv
Lying
Do your research
Stealing
Give credit where credit is due
Hair pulling
Your blog/Twitter/FB profile is
a weapon

A Quote from Twitter: www.realfresh.tv

“ The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn and relearn” - Alvin Toffler posted by: @boris ( http://twitter.com/boris ) www.realfresh.tv

The End. www.realfresh.tv

Thank You! http://twitter.com/realfreshtv @realfreshtv www.realfresh.tv

Credits www.realfresh.tv Wikipedia Logo http://ccrjustice.org/files/images/wikipedia-logo.png Social Media Hand Up http://rudhrakssh.files.wordpress.com/2009/09/social-media-marketing-in-india-indian-social-media-social-media-pr-online-pr-social-media-professional-crisis-pr.jpg Social Media http://kristinaeichorn.files.wordpress.com/2008/08/social-media.jpg I'm an absolute beginner http://www.flickr.com/photos/horselatitudes/2973095769/ ABC_Godfrey_Crosby_Como http://www.flickr.com/photos/22195069@N03/2404378946/ i'll be your whatever you want http://www.flickr.com/photos/theoperamafia/2424626206/ Megaphone http://www.flickr.com/photos/lukedaduke/482643891/ The Computer Demands A Blog http://www.toothpastefordinner.com/032007/the-computer-demands-a-blog.gif Church Times Blog http://www.churchtimes.co.uk/52385

Credits www.realfresh.tv Who's The Dick Writing Comments On My Blog http://www.flickr.com/photos/laughingsquid/108474388/ Scott Beale / Laughing Squid Color Addict http://www.flickr.com/photos/rideracelive/2993433094/ 032/365 "Are You Listening?" http://www.flickr.com/photos/elgraceann/2769081919/ The Hand Work Press Logo http://www.flickr.com/photos/mattborghi/339965705/ Social Media Bandwagon http://ictkm.files.wordpress.com/2009/07/social-media-bandwagon1.jpg Facebook images http://3.bp.blogspot.com/_3nOyb31VLHc/SUzuxE-og3I/AAAAAAAAAC4/SqfI9s1j_p8/s400/facebook_logo_withpage.gif http://cw.nacva.com/promotionimages/facebook_logo.jpg Social networking sites http://www.icis.com/blogs/icis-chemicals-confidential/teens-social-networking.jpg I can haz cheezburger http://icanhascheezburger.files.wordpress.com/2007/06/i-m-in-ur-internet-cloging-ur-tubes.jpg

Credits www.realfresh.tv Social networking http://forum.belmont.edu/business/Social%20Networking%20Image.jpg Internet connection http://www.salisbury-garage.co.uk/wp-content/uploads/2008/05/internet.png Newspaper reader http://www.smart-distribution.co.uk/productnews/index_files/reading-the-newspaper.jpg Twitter http://www.depts.ttu.edu/hs/careers/images/Twitter-Logo.png

The Web Is Your Oyster

by Chi-chi Ekweozor on Oct 22, 2009

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The Web Is Your Oyster — Presentation Transcript