The Web Is Your Oyster

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Presented at Bradford College on Tuesday 20th October, 2009

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The Web Is Your Oyster

  1. Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address] “ The Web Is Your Oyster” Making Online Marketing Work for You
  2. <ul><li>A Little Bit About Me </li></ul><ul><li>Why Social Media for Marketing </li></ul><ul><li>Some Case Studies </li></ul>www.realfresh.tv We Will Cover
  3. www.realfresh.tv A Little Bit About Me
  4. <ul><li>Engineering background </li></ul><ul><li>Created Europe’s first </li></ul><ul><li>ad-supported live music video </li></ul><ul><li>podcast </li></ul><ul><li>Short listed for Channel 4's </li></ul><ul><li>4Talent 2008 Awards </li></ul>www.realfresh.tv A Brief History
  5. Real Fresh TV www.realfresh.tv <ul><li>Social Media Strategy & Training </li></ul><ul><li>Multi-Platform Marketing </li></ul><ul><li>Facebook App Development </li></ul><ul><li>Blog development </li></ul>
  6. www.realfresh.tv … Multi Platform Content It’s all about
  7. Clients www.realfresh.tv
  8. <ul><li>A Little Bit About Me </li></ul><ul><li>Why Social Media for Marketing </li></ul><ul><li>Some Case Studies </li></ul>www.realfresh.tv We Will Cover
  9. www.realfresh.tv Using Social Media for Marketing
  10. Social Media....? www.realfresh.tv
  11. “ Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques”. www.realfresh.tv
  12. What #%!$!...? www.realfresh.tv
  13. “ I Want Me Mum!” www.realfresh.tv
  14. Hang on, it’s actually... www.realfresh.tv
  15. ...a lot simpler... www.realfresh.tv
  16. ...a lot simpler... www.realfresh.tv
  17. “ Social media supports the human need for social interaction , using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many)”. www.realfresh.tv
  18. Social media... www.realfresh.tv
  19. Social media is... www.realfresh.tv
  20. ...is about... www.realfresh.tv
  21. www.realfresh.tv
  22. ...people! www.realfresh.tv
  23. Why is it important? www.realfresh.tv
  24. How many people were on Facebook in the UK last month? www.realfresh.tv
  25. 18 million! This figure grows by 25% every three months. www.realfresh.tv
  26. 80% of the UK online population visited an online social networking site in May. www.realfresh.tv
  27. That’s 4 out 5 people over 15 with an internet connection. www.realfresh.tv
  28. That’s 4 out 5 people over 15 with an internet connection. www.realfresh.tv
  29. Only around half of the UK even regularly glance at a national newspaper. Stats from Arts Professional October 2009 Issue 200 www.realfresh.tv
  30. www.realfresh.tv
  31. ABCs of Social Media www.realfresh.tv
  32. Follow these and you can’t go wrong... www.realfresh.tv
  33. A: About You www.realfresh.tv
  34. A: A bout You www.realfresh.tv <ul><li>Decide what you want to project </li></ul><ul><li>Decide what you aim to achieve </li></ul><ul><li>Make your bio/profile ‘ about you ’ </li></ul>
  35. B: Blog... later www.realfresh.tv
  36. B: B log... later www.realfresh.tv <ul><li>Start by checking out other blogs </li></ul><ul><li>Micro-blog first – try Twitter? </li></ul><ul><li>Decide on a theme for first month </li></ul>
  37. C: Communicate www.realfresh.tv
  38. C: C ommunicate www.realfresh.tv <ul><li>Comments build community </li></ul><ul><li>Regularly ask for comments </li></ul><ul><li>Reward... appropriately </li></ul>
  39. Starting a Facebook page for your work is...a good start. www.realfresh.tv
  40. <ul><li>A Little Bit About Me </li></ul><ul><li>Why Social Media for Marketing </li></ul><ul><li>Some Case Studies </li></ul>www.realfresh.tv We Will Cover
  41. Some Case Studies www.realfresh.tv
  42. <ul><li>How Social Media was used: </li></ul><ul><li>Audience for film built online </li></ul><ul><li>Film shown in select US cinemas </li></ul><ul><li>To see it you must ‘Demand It’ </li></ul>www.realfresh.tv 1: Paranormal Movie
  43. Demand it! www.realfresh.tv 1: Paranormal Movie
  44. Results: 1 million people will have seen it before national release in the US due to ‘social media’ marketing. www.realfresh.tv 1: Paranormal Movie
  45. Other facts: Israeli filmmaker Oren Peli made Paranormal Activity for $15,000. www.realfresh.tv 1: Paranormal Movie
  46. Huge profits: Through social media marketing it made $7 million from 144 cinemas over a weekend. www.realfresh.tv 1: Paranormal Movie
  47. www.realfresh.tv http://movies.yahoo.com/movie/1809973209/video/16129711/20091016/61/16129711-300-flash-s.95204763-,16129711-100-flash-s.95204757-,16129711-700-flash-s.95204766-,16129711-1000-flash-s.95204767-,16129712-2700-qtv-s.95204768-,16129712-6800-qtv-s.95204769-,16129712-10300-qtv-s.95204770- 1: Paranormal Movie
  48. <ul><li>Mixed media artist based in </li></ul><ul><li>Nottingham </li></ul><ul><li>Creates art to order for US gallery </li></ul><ul><li>Also sells creations online </li></ul>www.realfresh.tv 2: Gill Lee Smith
  49. www.realfresh.tv 2: Gill Lee Smith
  50. <ul><li>How Social Media was used: </li></ul><ul><li>Blogs about her work </li></ul><ul><li>Shares pictures on Flickr </li></ul><ul><li>Sells using Etsy, social shop </li></ul>www.realfresh.tv 2: Gill Lee Smith
  51. www.realfresh.tv 2: Gill Lee Smith
  52. www.realfresh.tv 2: Gill Lee Smith
  53. <ul><li>Results: </li></ul><ul><li>Now sells creations in UK </li></ul><ul><li>Also paid to run creative </li></ul><ul><li>workshops </li></ul>www.realfresh.tv 2: Gill Lee Smith
  54. www.realfresh.tv 3: Platform58.com <ul><li>How Social Media was used: </li></ul><ul><li>Ning Network for digital creatives </li></ul><ul><li>Online magazine on MySpace </li></ul><ul><li>Facebook page for competitions </li></ul>
  55. www.realfresh.tv 3: Platform58.com
  56. www.realfresh.tv 3: Platform58.com
  57. www.realfresh.tv 3: Platform58.com
  58. <ul><li>Founder now moving to profitability through </li></ul><ul><ul><li>Paid for events </li></ul></ul><ul><ul><li>Paid for featured art book </li></ul></ul>www.realfresh.tv 3: Platform58.com
  59. <ul><li>Founder now moving to profitability through </li></ul><ul><ul><li>Paid for events </li></ul></ul><ul><ul><li>Paid for featured art book </li></ul></ul>www.realfresh.tv 3: Platform58.com
  60. www.realfresh.tv 3: Platform58.com
  61. www.realfresh.tv 3: Platform58.com <ul><li>Results: </li></ul><ul><li>Founder sells ads in magazine </li></ul><ul><li>Also sells a hard copy photo book </li></ul><ul><li>Now planning paid-for events </li></ul><ul><li>and subscriptions in 2010 </li></ul>
  62. www.realfresh.tv 4: 7 Wonders in 7 Days <ul><li>Results: </li></ul><ul><li>Founder sells ads in magazine </li></ul><ul><li>Also sells a hard copy photo book </li></ul><ul><li>Now planning paid-for events </li></ul><ul><li>and subscriptions in 2010 </li></ul>
  63. One last thing... www.realfresh.tv
  64. ...here come... www.realfresh.tv
  65. 3 Things You Must Do www.realfresh.tv
  66. 1: 1 st Listen (then converse) www.realfresh.tv
  67. 2: “2” Do List (Make one) www.realfresh.tv
  68. 3: 3 Things You Must Avoid www.realfresh.tv <ul><li>Lying </li></ul><ul><ul><li>Do your research </li></ul></ul><ul><li>Stealing </li></ul><ul><ul><li>Give credit where credit is due </li></ul></ul><ul><li>Hair pulling </li></ul><ul><li>Your blog/Twitter/FB profile is </li></ul><ul><li>a weapon </li></ul>
  69. A Quote from Twitter: www.realfresh.tv
  70. “ The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn and relearn” - Alvin Toffler posted by: @boris ( http://twitter.com/boris ) www.realfresh.tv
  71. The End. www.realfresh.tv
  72. Thank You! http://twitter.com/realfreshtv @realfreshtv www.realfresh.tv
  73. Credits www.realfresh.tv Wikipedia Logo http://ccrjustice.org/files/images/wikipedia-logo.png Social Media Hand Up http://rudhrakssh.files.wordpress.com/2009/09/social-media-marketing-in-india-indian-social-media-social-media-pr-online-pr-social-media-professional-crisis-pr.jpg Social Media http://kristinaeichorn.files.wordpress.com/2008/08/social-media.jpg I'm an absolute beginner http://www.flickr.com/photos/horselatitudes/2973095769/ ABC_Godfrey_Crosby_Como http://www.flickr.com/photos/22195069@N03/2404378946/ i'll be your whatever you want http://www.flickr.com/photos/theoperamafia/2424626206/ Megaphone http://www.flickr.com/photos/lukedaduke/482643891/ The Computer Demands A Blog http://www.toothpastefordinner.com/032007/the-computer-demands-a-blog.gif Church Times Blog http://www.churchtimes.co.uk/52385
  74. Credits www.realfresh.tv Who's The Dick Writing Comments On My Blog http://www.flickr.com/photos/laughingsquid/108474388/ Scott Beale / Laughing Squid Color Addict http://www.flickr.com/photos/rideracelive/2993433094/ 032/365 &quot;Are You Listening?&quot; http://www.flickr.com/photos/elgraceann/2769081919/ The Hand Work Press Logo http://www.flickr.com/photos/mattborghi/339965705/ Social Media Bandwagon http://ictkm.files.wordpress.com/2009/07/social-media-bandwagon1.jpg Facebook images http://3.bp.blogspot.com/_3nOyb31VLHc/SUzuxE-og3I/AAAAAAAAAC4/SqfI9s1j_p8/s400/facebook_logo_withpage.gif http://cw.nacva.com/promotionimages/facebook_logo.jpg Social networking sites http://www.icis.com/blogs/icis-chemicals-confidential/teens-social-networking.jpg I can haz cheezburger http://icanhascheezburger.files.wordpress.com/2007/06/i-m-in-ur-internet-cloging-ur-tubes.jpg
  75. Credits www.realfresh.tv Social networking http://forum.belmont.edu/business/Social%20Networking%20Image.jpg Internet connection http://www.salisbury-garage.co.uk/wp-content/uploads/2008/05/internet.png Newspaper reader http://www.smart-distribution.co.uk/productnews/index_files/reading-the-newspaper.jpg Twitter http://www.depts.ttu.edu/hs/careers/images/Twitter-Logo.png

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