The Web Is Your Oyster

Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address] “ The Web Is Your Oyster” Making Online Marketing Work for You

A Little Bit About Me

Why Social Media for Marketing

Some Case Studies

www.realfresh.tv We Will Cover

www.realfresh.tv A Little Bit About Me

Engineering background

Created Europe’s first

ad-supported live music video

podcast

Short listed for Channel 4's

4Talent 2008 Awards

www.realfresh.tv A Brief History

Real Fresh TV www.realfresh.tv

Social Media Strategy & Training

Multi-Platform Marketing

Facebook App Development

Blog development

www.realfresh.tv … Multi Platform Content It’s all about

Clients www.realfresh.tv

Some Case Studies

www.realfresh.tv Using Social Media for Marketing

Social Media....? www.realfresh.tv

“ Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques”. www.realfresh.tv

What #%!$!...? www.realfresh.tv

“ I Want Me Mum!” www.realfresh.tv

Hang on, it’s actually... www.realfresh.tv

...a lot simpler... www.realfresh.tv

“ Social media supports the human need for social interaction , using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many)”. www.realfresh.tv

Social media... www.realfresh.tv

Social media is... www.realfresh.tv

...is about... www.realfresh.tv

www.realfresh.tv

...people! www.realfresh.tv

Why is it important? www.realfresh.tv

How many people were on Facebook in the UK last month? www.realfresh.tv

18 million! This figure grows by 25% every three months. www.realfresh.tv

80% of the UK online population visited an online social networking site in May. www.realfresh.tv

That’s 4 out 5 people over 15 with an internet connection. www.realfresh.tv

Only around half of the UK even regularly glance at a national newspaper. Stats from Arts Professional October 2009 Issue 200 www.realfresh.tv

www.realfresh.tv

ABCs of Social Media www.realfresh.tv

Follow these and you can’t go wrong... www.realfresh.tv

A: About You www.realfresh.tv

A: A bout You www.realfresh.tv

Decide what you want to project

Decide what you aim to achieve

Make your bio/profile ‘ about you ’

B: Blog... later www.realfresh.tv

B: B log... later www.realfresh.tv

Start by checking out other blogs

Micro-blog first – try Twitter?

Decide on a theme for first month

C: Communicate www.realfresh.tv

C: C ommunicate www.realfresh.tv

Comments build community

Regularly ask for comments

Reward... appropriately

Starting a Facebook page for your work is...a good start. www.realfresh.tv

Some Case Studies

Some Case Studies www.realfresh.tv

How Social Media was used:

Audience for film built online

Film shown in select US cinemas

To see it you must ‘Demand It’

www.realfresh.tv 1: Paranormal Movie

Demand it! www.realfresh.tv 1: Paranormal Movie

Results: 1 million people will have seen it before national release in the US due to ‘social media’ marketing. www.realfresh.tv 1: Paranormal Movie

Other facts: Israeli filmmaker Oren Peli made Paranormal Activity for $15,000. www.realfresh.tv 1: Paranormal Movie

Huge profits: Through social media marketing it made $7 million from 144 cinemas over a weekend. www.realfresh.tv 1: Paranormal Movie

www.realfresh.tv http://movies.yahoo.com/movie/1809973209/video/16129711/20091016/61/16129711-300-flash-s.95204763-,16129711-100-flash-s.95204757-,16129711-700-flash-s.95204766-,16129711-1000-flash-s.95204767-,16129712-2700-qtv-s.95204768-,16129712-6800-qtv-s.95204769-,16129712-10300-qtv-s.95204770- 1: Paranormal Movie

Mixed media artist based in

Nottingham

Creates art to order for US gallery

Also sells creations online

www.realfresh.tv 2: Gill Lee Smith

Blogs about her work

Shares pictures on Flickr

Sells using Etsy, social shop

Results:

Now sells creations in UK

Also paid to run creative

workshops

www.realfresh.tv 3: Platform58.com

Ning Network for digital creatives

Online magazine on MySpace

Facebook page for competitions

Founder now moving to profitability through

Paid for events

Paid for featured art book

Founder now moving to profitability through

Paid for events

Paid for featured art book

Results:

Founder sells ads in magazine

Also sells a hard copy photo book

Now planning paid-for events

and subscriptions in 2010

www.realfresh.tv 4: 7 Wonders in 7 Days

Results:

Founder sells ads in magazine

Also sells a hard copy photo book

Now planning paid-for events

and subscriptions in 2010

One last thing... www.realfresh.tv

...here come... www.realfresh.tv

3 Things You Must Do www.realfresh.tv

1: 1 st Listen (then converse) www.realfresh.tv

2: “2” Do List (Make one) www.realfresh.tv

3: 3 Things You Must Avoid www.realfresh.tv

Lying

Do your research

Stealing

Give credit where credit is due

Hair pulling

Your blog/Twitter/FB profile is

a weapon

A Quote from Twitter: www.realfresh.tv

“ The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn and relearn” - Alvin Toffler posted by: @boris ( http://twitter.com/boris ) www.realfresh.tv

The End. www.realfresh.tv

Thank You! http://twitter.com/realfreshtv @realfreshtv www.realfresh.tv

Credits www.realfresh.tv Wikipedia Logo http://ccrjustice.org/files/images/wikipedia-logo.png Social Media Hand Up http://rudhrakssh.files.wordpress.com/2009/09/social-media-marketing-in-india-indian-social-media-social-media-pr-online-pr-social-media-professional-crisis-pr.jpg Social Media http://kristinaeichorn.files.wordpress.com/2008/08/social-media.jpg I'm an absolute beginner http://www.flickr.com/photos/horselatitudes/2973095769/ ABC_Godfrey_Crosby_Como http://www.flickr.com/photos/22195069@N03/2404378946/ i'll be your whatever you want http://www.flickr.com/photos/theoperamafia/2424626206/ Megaphone http://www.flickr.com/photos/lukedaduke/482643891/ The Computer Demands A Blog http://www.toothpastefordinner.com/032007/the-computer-demands-a-blog.gif Church Times Blog http://www.churchtimes.co.uk/52385

Credits www.realfresh.tv Who's The Dick Writing Comments On My Blog http://www.flickr.com/photos/laughingsquid/108474388/ Scott Beale / Laughing Squid Color Addict http://www.flickr.com/photos/rideracelive/2993433094/ 032/365 "Are You Listening?" http://www.flickr.com/photos/elgraceann/2769081919/ The Hand Work Press Logo http://www.flickr.com/photos/mattborghi/339965705/ Social Media Bandwagon http://ictkm.files.wordpress.com/2009/07/social-media-bandwagon1.jpg Facebook images http://3.bp.blogspot.com/_3nOyb31VLHc/SUzuxE-og3I/AAAAAAAAAC4/SqfI9s1j_p8/s400/facebook_logo_withpage.gif http://cw.nacva.com/promotionimages/facebook_logo.jpg Social networking sites http://www.icis.com/blogs/icis-chemicals-confidential/teens-social-networking.jpg I can haz cheezburger http://icanhascheezburger.files.wordpress.com/2007/06/i-m-in-ur-internet-cloging-ur-tubes.jpg

Credits www.realfresh.tv Social networking http://forum.belmont.edu/business/Social%20Networking%20Image.jpg Internet connection http://www.salisbury-garage.co.uk/wp-content/uploads/2008/05/internet.png Newspaper reader http://www.smart-distribution.co.uk/productnews/index_files/reading-the-newspaper.jpg Twitter http://www.depts.ttu.edu/hs/careers/images/Twitter-Logo.png