The Importance Of Online Marketing

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Social Media workshop presented on 12th March at Bradford Gallery at a Creative Bradford event organised by Fabric.

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The Importance Of Online Marketing

  1. 1. Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address] The Importance of Online Marketing
  2. 2. <ul><li>A Little Bit About Me </li></ul><ul><li>Why The Digital Trend </li></ul><ul><li>Case Studies & Examples </li></ul><ul><li>Beginner’ s Guide to Social Media </li></ul>www.realfresh.tv We Will Cover
  3. 3. www.realfresh.tv A Little Bit About Me
  4. 4. <ul><li>Engineering background </li></ul><ul><li>Created Europe’s 1st live music </li></ul><ul><li>video podcast </li></ul><ul><li>Short listed for Channel 4's </li></ul><ul><li>4Talent 2008 Awards </li></ul>www.realfresh.tv A Brief History
  5. 5. Real Fresh TV www.realfresh.tv <ul><li>Social Media Strategy & Training </li></ul><ul><li>Multi-Platform Marketing </li></ul><ul><li>Facebook App Development </li></ul>
  6. 6. www.realfresh.tv
  7. 7. Clients www.realfresh.tv
  8. 8. <ul><li>A Little Bit About Me </li></ul><ul><li>Why The Digital Trend </li></ul><ul><li>Case Studies & Examples </li></ul><ul><li>Beginner’ s Guide to Social Media </li></ul>www.realfresh.tv We Will Cover
  9. 9. www.realfresh.tv Once upon a time…
  10. 10. www.realfresh.tv There was only one way to market…
  11. 11. www.realfresh.tv
  12. 12. www.realfresh.tv
  13. 13. www.realfresh.tv Along came broadband Internet...
  14. 14. www.realfresh.tv
  15. 15. www.realfresh.tv And an incredible shift started to take place…
  16. 16. www.realfresh.tv Institutional Control Consumer Control
  17. 17. www.realfresh.tv The truth is…
  18. 18. www.realfresh.tv
  19. 19. www.realfresh.tv The future will only magnify this trend.
  20. 20. www.realfresh.tv
  21. 21. www.realfresh.tv
  22. 22. www.realfresh.tv The Lesson For Film Makers?
  23. 23. www.realfresh.tv Use the Internet
  24. 24. www.realfresh.tv It is (mostly) free
  25. 25. <ul><li>A Little Bit About Me </li></ul><ul><li>Why The Digital Trend </li></ul><ul><li>Case Studies & Examples </li></ul><ul><li>Beginner’ s Guide to Social Media </li></ul>www.realfresh.tv We Will Cover
  26. 26. <ul><li>Interactive soap opera on Bebo </li></ul><ul><li>Two 3-minute episodes a week </li></ul><ul><li>2 million views in February </li></ul>www.realfresh.tv Chelsey: OMG!
  27. 27. www.realfresh.tv Chelsey: OMG! http://www.bebo.com/chelsey-omg
  28. 28. www.realfresh.tv Our Man Inside http://ourmaninside.com/
  29. 29. <ul><li>One Man Media Machine </li></ul><ul><li>Blog, Twitter, Videos, Photos </li></ul><ul><li>Now paid to do just that </li></ul>www.realfresh.tv Our Man Inside
  30. 30. <ul><li>Nottingham-based doll maker </li></ul><ul><li>Blog, Photos </li></ul><ul><li>Dolls now bought by US Gallery </li></ul>www.realfresh.tv Gillian Lee Smith
  31. 31. www.realfresh.tv Gillian Lee Smith http://gilflingsdesigns.typepad.com/gilflings_designs/
  32. 32. <ul><li>Broadcaster & national treasure </li></ul><ul><li>Blog, Twitter, Photos, Videos </li></ul><ul><li>2 nd only to Barack Obama </li></ul>www.realfresh.tv Stephen Fry
  33. 33. www.realfresh.tv Stephen Fry http://www.stephenfry.com/
  34. 34. <ul><li>First UK Restaurant on Twitter </li></ul><ul><li>Blog, Twitter, Photos, Videos </li></ul><ul><li>All this got them on the BBC </li></ul>www.realfresh.tv Sweet Mandarin
  35. 35. www.realfresh.tv Sweet Mandarin http://www.sweetmandarin.com/
  36. 36. <ul><li>A Little Bit About Me </li></ul><ul><li>Why The Digital Trend </li></ul><ul><li>Case Studies & Examples </li></ul><ul><li>Beginner’ s Guide to Social Media </li></ul>www.realfresh.tv We Will Cover
  37. 37. A Beginner’s Guide To Social Media www.realfresh.tv
  38. 38. Social Media....? www.realfresh.tv
  39. 39. www.realfresh.tv
  40. 40. This is...a beginner’s guide to... all that? www.realfresh.tv
  41. 41. “ I Want Me Mum!” www.realfresh.tv
  42. 42. Hang on, it’s actually... www.realfresh.tv
  43. 43. Simple as... www.realfresh.tv
  44. 44. That’s right, A... B... C... www.realfresh.tv
  45. 45. A: About You www.realfresh.tv
  46. 46. A: A bout You www.realfresh.tv <ul><li>Decide what you want to project </li></ul><ul><li>Decide what you aim to achieve </li></ul><ul><li>Make your bio/profile ‘ about you ’ </li></ul>
  47. 47. B: Blog... later www.realfresh.tv
  48. 48. B: B log... later www.realfresh.tv <ul><li>Start by checking out other blogs </li></ul><ul><li>Micro-blog first – try Twitter? </li></ul><ul><li>Decide on a theme for first month </li></ul>
  49. 49. C: Communicate www.realfresh.tv
  50. 50. C: C ommunicate www.realfresh.tv <ul><li>Comments build community </li></ul><ul><li>Regularly ask for comments </li></ul><ul><li>Reward... appropriately </li></ul>
  51. 51. Now for the numbers... www.realfresh.tv
  52. 52. As in...1...2...3... www.realfresh.tv
  53. 53. 1: 1 st Listen (then converse) www.realfresh.tv
  54. 54. 2: “2” Do List (Make one) www.realfresh.tv
  55. 55. 3: 3 Things You Must Avoid www.realfresh.tv <ul><li>Lying </li></ul><ul><ul><li>Do your research </li></ul></ul><ul><li>Stealing </li></ul><ul><ul><li>Give credit where credit is due </li></ul></ul><ul><li>Hair pulling </li></ul><ul><li>Your blog/Twitter profile is </li></ul><ul><li>a weapon </li></ul>
  56. 56. Getting Started: Free blogging tools – wordpress.com blogger.com www.realfresh.tv Using Social Media
  57. 57. www.realfresh.tv
  58. 58. Embrace Web Video: Free video platforms – YouTube.com Vimeo.com www.realfresh.tv Using Social Media
  59. 59. www.realfresh.tv http://www.youtube.com/watch?v=b5AWQ5aBjgE Make An Impression
  60. 60. A Quote from Twitter: “The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn and relearn” - Alvin Toffler posted by: @boris ( http://twitter.com/boris ) www.realfresh.tv
  61. 61. The End. www.realfresh.tv
  62. 62. Thank You! http://twitter.com/realfreshtv @realfreshtv www.realfresh.tv
  63. 63. Credits www.realfresh.tv Beginner http://www.flickr.com/photos/tphoangviet/1028692511/ Social Media http://kristinaeichorn.files.wordpress.com/2008/08/social-media.jpg I'm an absolute beginner http://www.flickr.com/photos/horselatitudes/2973095769/ ABC_Godfrey_Crosby_Como http://www.flickr.com/photos/22195069@N03/2404378946/ i'll be your whatever you want http://www.flickr.com/photos/theoperamafia/2424626206/ Megaphone http://www.flickr.com/photos/lukedaduke/482643891/ The Computer Demands A Blog http://www.toothpastefordinner.com/032007/the-computer-demands-a-blog.gif Church Times Blog http://www.churchtimes.co.uk/52385 Who's The Dick Writing Comments On My Blog http://www.flickr.com/photos/laughingsquid/108474388/ Scott Beale / Laughing Squid
  64. 64. Credits www.realfresh.tv Color Addict http://www.flickr.com/photos/rideracelive/2993433094/ 032/365 &quot;Are You Listening?&quot; http://www.flickr.com/photos/elgraceann/2769081919/ The Hand Work Press Logo http://www.flickr.com/photos/mattborghi/339965705/ Free to dance http://www-tc.pbs.org/wnet/freetodance/images/free_dance_mainpic.gif How To Fold A T-Shirt (English)‏ http://www.videojug.com/film/how-to-fold-a-t-shirt-in-2-seconds-explained G enie out of bottle – http://deutsch.istockphoto.com/file_closeup/?id=977005&refnum=605526 Social Media – http://www.dallaswebservices.com/images/blog_images/social-media.jpg http://www.popgadget.net/images/charlottetangye_footprint.jpg
  65. 65. Credits www.realfresh.tv Multi-Platform Marketing – http://gregverdino.typepad.com/greg_verdinos_blog/2007/09/yall-know-that-.html Contagious: http://www.levidepoches.fr/ O pen Up: http://www.dallaswebservices.com/images/blog_images/social-media.jpg Cat watching Cat – http://www.flickr.com/photos/cloudzilla/50257242/
  66. 66. Credits www.realfresh.tv Links to Social Networking Sites on Slide #39 Digg - Social News - http://digg.com Flickr - Photo Sharing - http://flickr.com Twitter - Micro-blogging - http://twitter.com YouTube - Video sharing - http://youtube.com Upcoming - Event sharing - http://upcoming.org Last.fm - Social Music Sharing - http://last.fm Delicious - Social Bookmarking - http://delicious.com MySpace - Social Networking - http://myspace.com Technorati - Blog search & Networking - http://technorati.com Jaiku - Micro-blogging - http://jaiku.com Facebook - Social Networking - http://facebook.com MyBlogLog - Social Networking for Blogs - http://mybloglog.com Slideshare - Sharing PowerPoint Slides - http://slideshare.com

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